This is a moment of pride. E45 Karo Healthcare has partnered with Channel 4 to support the LGBTQIA+ community who are often so misrepresented in the mainstream media. We are proud to be part of a team that is helping to drive long term, positive change in public attitudes with this work.
Today we launch our latest This is ME45 campaign in partnership with Channel 4, using 70 years of skin expertise to support an underserved community who feel the most uncomfortable in their skin. Our mission to make every body feel comfortable in their skin. Did you know that 92% of transgender people feel uncomfortable in their skin before transitioning. What’s more, transitioning itself can cause unexpected changes to the skin. We’re proud to share this first of a kind portrayal of trans women on their journey to becoming more comfortable in their skin, shining a light on the hidden realities – both painful and joyful – involved. In doing so, we hope to create visibility and empathy for these brave women. A huge thank to all our partners for creating something with the expertise and understanding it deserves. Karo Healthcare