Is the world of retail too focused on #GenAI, when Operational AI offers more immediate benefits in simplifying content production? That was the view of our CEO, Andrew Swinand at our Retail Week event – hear more from Andrew and other experts via the link below 👇 https://lnkd.in/gqgWm--E #CreatedByITG
Inspired Thinking Group (ITG)
Advertising Services
London, England 75,055 followers
About us
ITG are the halo content partner to leading businesses around the world. We eliminate marketing complexity and deliver engaging, tech-enabled, agile content that drives growth and reduces marketing costs. We do this through 4 core pillars: Capture: Leveraging AI and AR-enabled production technology to capture more images and film Create: Engaging, channel-specific content delivered at the speed of retail Automate: A full suite of tools delivered via our Gartner-leading Content Marketing Platform (CMP), Storyteq Integrate: Uniting your content ecosystem for simplicity With over 1,400 ITGers throughout our global offices, we simplify the complicated, automate the tedious, and create the beautiful.
- Website
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https://inspiredthinking.group/
External link for Inspired Thinking Group (ITG)
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
Locations
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Primary
Get directions
10 Bloomsbury Way
London, England WC1A 2SL, GB
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Get directions
315 Fort Dunlop
Birmingham, West Midlands B24 9FD, GB
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Get directions
33 Irving Place
New York, NY NY 10003, US
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Get directions
68-78
Vijzelstraat, Amsterdam 2584, NL
Employees at Inspired Thinking Group (ITG)
Updates
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New channels are popping up all the time, so how are The Very Group adapting to meet the greater demand for content? Hear more from the brilliant Katie Kinchin-Smith and other retail experts from our recent event with Retail Week, discussing the use of tech and innovation to deliver cost-effective content – click the link below 👇 https://lnkd.in/gqgWm--E #CreatedByITG
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Delighted to announce that ITG are partnering with the brilliant Matalan to deliver channel-specific content at scale through a new, tech-enabled creative and production house, connecting the fashion retailer with their loyal customers 🚀 This in-house model will capitalise on automation through our award-winning marketing technology, Storyteq, along with AI and AR-enabled film and photography at Capture Studios, allowing Matalan to produce high-quality, customer-facing content at the pace and scale required in the modern retail landscape. Exciting times ahead! To read more about our partnership, click the link below 👇 https://bit.ly/3Ym8Uv7 #marketing #contentproduction #inhouse #halocontent
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A brilliant event to be part of – thanks to LBBonline - Little Black Book, the fantastic industry experts who took to the stage throughout the day, and all the attendees 🩷 As Chloe mentions below, a wide range of fascinating themes were touched upon during Better Together, including the evolution of the client-agency dynamic and the new levels of trust that are being placed in agency partners, highlighting the importance of long-standing relationships. For us, it’s great to be leading the change when it comes to innovative new models of content creation, which our CEO Andrew Swinand discussed during his panel towards the end of the day 🚀 #WeAreITG
Yesterday I attended the LBBonline - Little Black Book "Better Together" event and what a fab day it was. The day kicked off with a panel talk covering "what the market looks like right now?" with Matt Cooper, Alex Brownsell and Sarah Virani. Alex shared some valuable insights including 44% of ad spend is shared across just 3 platforms (Alphabet, Amazon and Meta), and that digital ad spend will continue to increase 20% YOY. This is huge amounts of ££ and highlights brands will need even more content than ever before. The second panel of the day covered "what modern brands really need?" with Simon Valcarcel, Ben Curtis, Kate Wall, Lindsay Barrett and Laura Swinton. The theme of their conversation was around trust, loyalty and working in long standing relationships with agency partners. These themes was further continued in the conversation in the 3rd panel. Patrick Murphy discussed how brands should leverage assets and the lifecycle of an asset. Grainne Wafer presented how Diageo have reignited the brand and that everything they do must follow the mantra "the quality of our advertising must be equal to the quality of our beer". It was mind blowing to see how the brand has transformed and continuing to innovate moving forward. It was interesting to listen to Matt Watson, Natalie Graeme, Chris Gallery and Carlo Cavallone discussing how agencies are evolving both in-house and externally. Collaboration seems to be key throughout! The final panel of the day saw Inspired Thinking Group (ITG) very own Andrew Swinand, Amina Folarin, Emma Harman, Rochelle Palmer and Aiden Darné discussing successful new models for the industry. A very insightful and enjoyable day had by all 💭 👏
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An important read – our CEO, Andrew Swinand, on making the tough choices that will ultimately define your leadership credentials 👇 https://lnkd.in/g2euDxBe
Getting good at making ‘bad’ decisions: A defining test of leadership "Often, the best decision we can hope to make is one that we can live with, the one that’s fair to as many people as possible." - Andrew Swinand, CEO of the Inspired Thinking Group (ITG) Click the link in the comments to read Andrew's thoughts on being a leader and making the tough decisions.
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Outstanding results here for Kwantum, leveraging our Deployteq marketing automation platform to engage customers at scale with an innovative, interactive experience 🚀
👀 What’s the secret behind Kwantum’s 15,000+ new leads? Hint: It involves swiping - just like your favorite dating app! 💡 Kwantum, a top home furnishings retailer, took a bold, creative approach to lead generation by turning product browsing into an interactive experience. With a swipeable campaign powered by Deployteq, they captured customer preferences and delivered personalised email journeys like never before. The result? A staggering number of new leads and incredible engagement rates! Here’s a sneak peek: - 9.69 average swipes per user (with a max of 10!) - 62% open rate on the first email - 28.96% click-to-open rate for the first email Want to know how this swipeable campaign transformed Kwantum’s customer journey? 🔥 Find out more and see how we can help you do the same: https://lnkd.in/eQtn3jPC #LeadGeneration #SwipeableCampaign #Deployteq #CustomerEngagement #Kwantum #CaseStudy #MarketingInnovation
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It’s time to talk about menopause 🗣️ Today marks World Menopause Day, midway through Menopause Awareness Month – the perfect time to elevate our understanding of menopause as well as the support options available. At ITG, we recognise that menopause affects individuals in a number of different ways, and no two people’s experiences are exactly alike. Through our Menopause Support Policy, we’ve looked to establish a workplace environment and culture that puts our ITGers first, treating menopause in the same way as any other medical condition, and providing a support system that makes going through this natural aging process as comfortable and manageable as possible 🩷 #WorldMenopauseDay #MenopauseAwarenessMonth #WeAreITG
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Excited for this one – the brilliant team at LBBonline - Little Black Book have gathered some of the finest minds in the marketing, creative, agency and production spheres for what promises to be a fantastic event next Wednesday 💡 Our CEO, Andrew Swinand, will be taking to the stage as part of an expert panel to discuss new, innovative models of creation, examining why they’re so desperately needed to solve content challenges throughout the marketing arena 🚀 #WeAreITG
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A super-innovative approach to internal comms by the brilliant Currys plc, recognising the importance of engaging your team just as much as your customers! Proud to support with content production for this campaign, well done to all involved 👏
When your client values their internal comms just as highly as an ATL campaign, it's all hands on deck over at Inspired Thinking Group (ITG) and Capture Studios. That meant a full production crew, scripting, wardrobe department, and cast led by the talented Jamie Roche. Currys plc & ITG are once again breaking the traditional perception of dull and dry internal comms, seeing a brand's employees as an audience to be informed and entertained – just as much as their consumers! #Flexpay #Currys #createdbyITG
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Here’s something we’ve been asked a lot recently – what is Halo Content? 😇 You’ve got a brilliant hero concept, but now you need to activate it everywhere with channel-specific executions. That is halo content. In our latest article for LBBonline - Little Black Book, we take you through the 5 steps to unlock halo content production – from understanding what it is to embracing technologies such as AI, AR and automation. Click to read on 👇 https://lnkd.in/eKjnSKEb #WeAreITG