Ipsos UK

Tea, sausage rolls, the iconic red telephone box, Vivienne Westwood.    What makes Britain distinctive, how do people see Britain, how do brands benefit from being associated with Britain, and what differentiates it from other nations? These are exactly the questions we set out to answer (plus a shedload more). To achieve this, we went straight to the source, interviewing over 3,000 members of the British public, and 1,100 UK business leaders, focusing on 60 iconic brands, and combining this with 50 years of data. The outcome? A robust report that gets under the skin of brand Britain, in partnership with Jones Knowles Ritchie and the British Chambers of Commerce, and a tonne of insights which we’re itching to share with you. Discover the full report ‘Be Distinctive Britain’ here... https://lnkd.in/gPbgYEgK #BeDistinctive #Branding #BrandDesign

🎉 A huge congratulations to the 2023 Generation Ipsos cohort on successfully completing their graduate programme! 🎓 Their final presentations to Kelly Beaver MBE and the Management Committee showcased not only impressive research skills but also outstanding collaboration and creativity. 🌟 From exploring internal Ipsos themes like connectivity and cross-service collaboration to external market research innovations — such as engaging 16–24-year-olds with iSay, leveraging humour in research, and evaluating the environmental impact of #AI. 🏆 Special congratulations to the Best Presenting Group Award winners: Molly Diggle, Fergus Fishburn, Kristen Taylor, and Megan Gardiner, and our talented runners-up, Liam Turner, Martha Blackburn, Eve Smith and Paloma Crotti. A big shout-out to Luke Curran for securing the Best Individual Presenter award, with Molly and Fergus as worthy runners-up. 👏 We celebrate everyone's hard work, insightful contributions, and the bright futures ahead! If you're interested in exploring our Future Talent opportunities, including apprenticeship schemes, internships, placement years or joining our graduate programme, find out more and register your interest here: https://lnkd.in/ehCHgG55 #GenerationIpsos #InnovationInResearch

At Ipsos Data Labs, we're fans of AI and its ability to create efficiencies and improve productivity. In fact, we have developed our own AI capability, Ipsos Facto, to enable our clients to benefit from robust and comprehensive insights whilst having the peace of mind that they're using a secure solution underpinned by data integrity and ethical usage. Learn more about how Ipsos Data Labs can enhance productivity in your business through the power of AI...https://ow.ly/YVPc50TMucz

As the Christmas delicacies make their way onto the supermarket shelves, it got us thinking about which festive foods got the great British public tweeting (and eating) last year. Unsurprisingly, Turkey secured a prominent place in the rankings, with an SOV of 26%. But, what claimed the top spot and stole the limelight? Explore our latest 'Race to Christmas' article, to uncover the answer… https://ow.ly/tjUT50TVar0

How do you navigate decision-making in a world of endless options? 🔄 At least 58% of people in the #UK say they feel overwhelmed by endless choices. Our latest trend from the #IpsosGlobalTrends report shows a growing focus on individualism, with personal autonomy being the most powerful value this year. This multifaceted trend manifests in various ways, from seeking simplicity and social status to exploring new experiences. Download the report to dive deeper into these trends: https://ow.ly/C85X50TT8Mx #MarketResearch

Making business decisions on legacy work and gut-feel is a thing of the past. For businesses to thrive today, decision-making must be based on data, behavioural insights and hard facts. At Ipsos Data Labs, we offer a comprehensive data and analytics solution, facilitating real-time, and actionable, insights that aids agile decision-making and caters to a variety of business scenarios, whether it's guiding global ad spend, or pricing strategies. Discover how we can take your decision-making to the next level… https://ow.ly/8lS250TMu75

How is AI is reshaping the corporate landscape and what does this means for you and your organisation? Join Ghassan Karian, CEO of Ipsos Karian and Box, for a must-attend webinar on the 12 November for the exclusive reveal of Ipsos’ latest research in the AI edition of Navigating Through Turbulence. On the agenda: ✔️Understanding how people think and feel about the future, as context for engaging their hearts and minds ✔️Exploring the ambiguities and grey areas surrounding AI and discussing how to address them proactively ✔️Recognising diverse experiences of AI across organisations, generations, industries, and economies, providing a crucial foundation for targeted communication and engagement strategies Register here: https://ow.ly/lRrs50TRobo #reputation #AI #business

Ipsos data reveals that when the festive season arrives consumers flock to their computers, leading to a 17% surge in average time spent online compared to other times of the year. Amid the heightened online activity, we decided to use our online audience measurement tool, Ipsos Iris, to uncover where consumers were spending most of their time online, and the seasonal trends of 2023. 🎁 Here are the insights we unwrapped (pun intended)… https://ow.ly/SZ2G50TPWQl

💭 Nouveau Nihilism: Are You Living for Today? Nouveau Nihilism is on the rise, according to the Ipsos Global Trends Report. Our third trend from the report shows the uncertainty of the future prevents many from realising their long-term dreams, a "live in the moment" attitude is gaining momentum - 62% of respondents agree that "I live for today because the future is uncertain." To help UK consumers bridge this gap, focus on helping people to connect their aspirations with their current realities. Download our full Global Trends Report for a deeper dive into this and other emerging consumer trends; https://ow.ly/4hiI50TOg3X #IpsosGlobalTrends #MarketResearch

Following the recent launch of Ipsos Data Labs, we're excited to introduce the Ipsos Data Council. Bringing together senior-level executives in consumer facing roles, the aim of the council is help drive positive outcomes in the corporate environment, and clarify and answer key common challenges around data, and the application of it, in making important commercial decisions. The council will be bringing this to life through events, reports, and thought leadership content, so watch this space…