Juicy Brick

🚨Well, I’m pretty damn excited to finally share this! 🔊 Today, we’re launching The Debrief, a brand new webinar series from Juicy Brick, teaming up with the amazing Chloe Gordon from Dieline. We’ll be diving deep into CPG trends across super-specific categories, and first up is Breakfast. 🥞☕️ We’ll chat about what’s in, what’s out, what we want to see next, and what’s winning in that space, from both a packaging and product perspective. Basically, it’s a fun and passionate conversation between two people who love talking about this stuff! Our first webinar is happening on Tuesday 12th November, at 3pm (UK time)/ 10am (EST). Whether you’re a CPG brand owner, designer, marketer, PR pro, or just a food & beverage fanatic, this one’s for you! Register below—we can’t wait to kick off The Debrief series with you!

Love love love the Juicy Brick annual trend report on #foodandbeverage #innovation — here are the nuggets that made my eye balls POP! 👀 🤯 ⬇️ Full report ( 🔗 ⬇️ ) 1️⃣ Remember no-frills supermarket brands made with the cost-conscious shoppers in mind? Well, no more! Private label is the NEW PREMIUM! Retail brands like Trader Joe's, ALDI, Kroger, Walmart (as well as Erewhon's super premium private-label products like canned mineral water & $20 kids lunches... ) ARE TRENDING! 2️⃣ #GenZ - surprise surprise! - actively seek CONSUMPTION CONVENIENCE since 6 hrs a day on #socialmedia leaves them with very little time for food prep (sarcasm is mine alone, not Juicy Bricks!) driving the following themed conclusions: 🌟 They love meals that require simply adding water/ milk/ heat (bye bye true health outcomes) 🌟 They are fans of the next gen of meal replacements like Huel's RTD labeled as 'fast, nutritious & complete food' (GAWD, humanity is doomed!) 🌟 Snacking is a lifestyle choice! (erm... grab-n-go options = 🤮 ) 🌟 Love the 'end of the world' theme, with consumers buying 'apocalypse buckets' in their weekly shop, and supplies like Patagonia Provisions already staples 3️⃣ Fantastically plucked 'dystopian wellness trends'. Juicy Brick predict: 🌟 GLP -1 diets dominating the weight loss space 🌟 Clearer definitions of terms like"probiotics,""prebiotics,"and"GLP-1 mimics" (and I predict a whole load of pro/pre/GLP-washing!) 🌟 Proliferation of the ‘Rice/Oatzempic’ weight loss drink trend Frankly the entire report IDs the trends fuelling the current DYSTOPIAN HEALTH CRISIS, driving us further and further away from improving true health outcomes. (Which makes my 💔 hurt) The one 'dystopian' trend I'm keen to follow is powdered human br*ast milk. Leche (itsmyleche.com) is disrupting the infant formula market by 'modernising br*ast milk' and making it 'accessible and convenient for your feeding journey'. (Makes so much more biological sense than drinking milk from a cow 🐄 ) 4️⃣ They pose an interesting question: THE QUESTION ISN'T JUST "WHAT'S NEW?" BUT"WHERE DOES IT END?” The report concludes: Perhaps it's time to return to the basics or, better yet, rethink what genuinely adds value, rather than just cluttering the market. To which I say: HELL YES! Because... we have REAL big problems on our hands: ⚡In 2019 diabetes caused 1.5m deaths (Source: WHO) ⚡Half the world will be obese by 2023 (Source: McKinsey) ⚡"The average human is far more likely to die from bingeing at McDonald’s than from drought, Ebola or an al-Qaeda attack." Yuval Noah Harari, 📚 Homo Deus (Info sources 🔽 ) The report also covers: food regulations & AI, frozen foods, food partnerships, East Asian trends moving west, and more! READ IT! #FoodInnovation #FoodTech #SustainableFood

Last week, Beanstalk's Katie Hall joined Juicy Brick for its Brand Collabs Breaking Boundaries panel discussion! 🌟 Alongside industry leaders, the panel explored how brand collaborations are evolving, and how brands can leverage innovative partnerships to generate buzz and reach new audiences. Thanks Juicy Brick for an insightful and inspiring day!

🚨Well, I’m pretty damn excited to finally share this! 🔊 Today, we’re launching The Debrief, a brand new webinar series from Juicy Brick, teaming up with the amazing Chloe Gordon from Dieline. We’ll be diving deep into CPG trends across super-specific categories, and first up is Breakfast. 🥞☕️ We’ll chat about what’s in, what’s out, what we want to see next, and what’s winning in that space, from both a packaging and product perspective. Basically, it’s a fun and passionate conversation between two people who love talking about this stuff! Our first webinar is happening on Tuesday 12th November, at 3pm (UK time)/ 10am (EST). Whether you’re a CPG brand owner, designer, marketer, PR pro, or just a food & beverage fanatic, this one’s for you! Register below—we can’t wait to kick off The Debrief series with you!

#Trendreports are dropping earlier than ever this year, and we got our hands on one that’s worth a deep dive. Juicy Brick, a powerhouse in the food & beverage world (think clients like Patron, Bombay Sapphire, and more), just released their year-end manifesto, and it’s loaded with insights—from the rise of private-label products to dystopian wellness trends and unexpected foodie collabs. In this week's Shelf Life, we had the pleasure of chatting with Grace Bryan, CEO of Juicy Brick, about how her team spots these #trends and helps brands stay ahead of the ever-accelerating trend cycle. Subscribe and see more >>> https://lnkd.in/eTN7xSfv