Dieline

The DIELINE Awards 2025 Regular Entry Deadline is just days away! This is your last chance to submit your packaging designs and lock in the current entry rates before prices go up. Why Enter? Gain Global Recognition: Stand out among the top designers, brands, and creatives in the packaging industry through DIELINE and beyond. Showcase Your Work at LUXE PACK New York: Winners will have their work featured in front of 6,000+ luxury industry professionals. Join the Ranks of Industry Leaders: Elevate your packaging designs and be celebrated alongside the best in the world. Deadline: Submit by October 31st to secure your spot before the rates increase! ENTER NOW >>>> https://lnkd.in/eY5zxHbE

BIRKENSTOCK offers up a brand extension in the form of a personal care line solely devoted to your feet, because everyone knows that the H.O.R.D.E.'s of Goose and String Cheese Incident fans have dry, cracked hooves that could use a little TLC from all that spinning in their trusty Arizonas and wool socks. Subscribe and read more >>> https://lnkd.in/e4HkY6ja

maubau‘s #packaging for Le Cavalier du Versant reimagines the brand’s past, drawing inspiration from the region’s historic topography and local culture. The label features a stylized horseman emblem, paying homage to Saint-Sévère’s equestrian heritage and creating a distinctive #brand signature that resonates with the estate’s artisanal spirit. Subscribe and read more >>> https://lnkd.in/eisiThFt

Primos, a new Mexican Lager, aimed to develop a #branding system inspired by gorgeous beer labels of the past and a love of hand-painted signs. The resulting #design effectively captures these elements by blending vintage influences with modern touches. We spoke with Sam O'Brien, owner and designer of SAMPLE, about their latest project. Read and see more >>> https://lnkd.in/e3fNdFTH

While pistachios have a long history in Middle Eastern, Mediterranean, and Central Asian cultures, their journey to America is surprisingly relatively recent. I know Shelf Life isn’t a #newsletter on product or brand history, but I’m certainly not a historian, but the pistachio chronology fascinates me. As we see more and more modern pistachio brands popping up, it’s essential to know the nut’s past. Pistachios originated in the Middle East, particularly in modern-day Iran and Afghanistan. Valued as a symbol of wealth in ancient Persia, they spread through Asia and the Mediterranean via the Silk Road. By the 1st century CE, pistachios reached the Roman Empire, becoming popular in Italy and Greece, where they would work their way into pastries and gelato. Over time, they became a staple of Mediterranean diets, firmly establishing their role in the region’s cuisine. Subscribe and read more >>> https://lnkd.in/eBsVKyyG

The #packagingdesign for Dancing Beans Coffee highlights a dynamic identity that reflects its core values of being global, premium, and accessible to coffee lovers. By utilizing a bright green and blue color combination, lively #illustrations, and a clean #typeface, the design captures the joy of sharing coffee experiences and fosters a sense of community while remaining as approachable as drinking coffee should be. We spoke with designer Pao Bassol about how she dreamed up a premium coffee brand that encourages taking the time to disconnect and enjoy a hot cup of bean-juice. Subscribe and read more >>> https://lnkd.in/ebYn5gVZ

Jolly Rancher partnered with Little Big Brands to refresh its #packaging, infusing it with vibrant colors, playful #typography, and dynamic fruit #illustrations to better reflect its bold, fruity personality. The new design emphasizes the candy’s flavors through hyper-realistic glass fruit visuals. The major updates include an updated #colorpalette, a refreshed wordmark, and streamlined product differentiation. Arianna "Pika" Toft Stearns, design director at Little Big Brands, gave us the lowdown on the #redesigned packs. Subscribe and read more >>> https://lnkd.in/eE6JXDdQ

Brands are going all-out this Halloween with packaging that’s not just for kids. From 19 Crimes glow-in-the-dark wine bottles to Wendy’s Boo Bags for adults, these designs add a playful, spooky twist for everyone. How do you see Halloween #packaging evolving in the future? https://lnkd.in/eWpK22BZ

When you think of whisky brands, traditional names like Lagavulin and Glenfiddich might come to mind – think minimal #design, dark labels, a touch of mystique, and some serious old-world vibes. But what happens when a brand decides to do things differently? Enter Compass Box. With its playful, #maximalist designs (shoutout to the creative minds at Stranger & Stranger) and a blending approach that’s as layered as fine art, they’re challenging the status quo of the whisky world. Compass Box showcases stories, eccentricities, and the occasional monster mascot, making each release a character in their "whisky maker" universe. Does pushing boundaries dilute the essence of these storied traditions?

The packaging, designed by Oslop Studio, features playful, abstract figures that bring an element of fun and movement to the design. The overarching aesthetic of the packaging leans into a vibrant, #retrofuturistic style, blending bold geometric forms with playful, abstract characters. The use of warm, earthy tones combined with contrasting bright colors evokes a sense of #nostalgia, while the minimalist #design and clean typography give it a modern edge. Subscribe and read more >>> https://lnkd.in/enNE79ND