Jungle Creations

Can you bring back dormant social pages? 🤔 Sometimes, shows on Snapchat that seem dead just require a closer look and a fresh strategic approach to spot the content gaps! In May our Social Media Manager Morven McIntyre decided it was time for us to bring one of our shows back to life, so our platform team tested different edit styles, content types and some questionable captions to see what we could do. By June, we uncovered the key to the show's success. It may sound simple, but by offering creators a platform to share their unique life experiences - such as postpartum realities and health scares - we were able to tap into diverse perspectives and reach new viewers of various ages. Turning this one show around led to an incredible 460% boost in revenue in just one month! The team also had a lot of fun experimenting with new content ideas, interviewing fascinating creators, and pushing boundaries - well done!! 🏆🏆

We are so proud to have partnered with The HEINEKEN Company this year to champion the great taste of their unrivalled cider, Inch's! 🍎 Rounding off what has been a great partnership, where Twisted chefs and foodie creators whipped up recipe content that stared Inch's Apple cider and locally sourced ingredients, and also allowed people to try our creations IRL, we were delighted to attend Heineken's two-day annual customer planning event in Wales this week. At the event, Heineken went into their top achievements from this year and plans for next year, delved into our incredible partnership with Inch's and of course we hand-delivered our delicious Inch’s infused Twisted donuts to over 1,000 guests! 🍩

Long live the smashed potato 🥔 🥔 Over the past few months, Twisted Green has been delving into smashed potato salads, and its recent gnocchi potato salad video has surpassed 3M views!! Here's what Mia, Senior Creative Manager of TG, had to say... 'When we first posted our response to the viral smashed potato salad, we knew we'd hit on something good. So we kept going - caesar salad smashed potatoes, chimichurri romesco smashed potatoes, chilli oil and smacked cucumber smashed potatoes, the list goes on and our views were soaring. We realised there was a real appetite for easy, delicious customisable dishes to suit every palate. Cut to last week when we were throwing ideas around in the Twisted studio. "Why not use gnocchi (basically potato), squash it and roast it as you would a potato?" we asked ourselves. "It'll cut down the cooking time and show people how to use a classic ingredient in a more playful (and arguably more delicious) way." So we threw together a delicious smashed gnocchi salad with a crowd-pleasing sauce and tonnes of fresh antipasti-inspired fillings - the response was exactly as we hoped it would be! It's pasta, potatoes, roasties and salad all in one. What's not to love.'

To mark the return of Notting Hill Carnival this year, Twisted editor Joanna conducted a series of interviews with people who know it best, to discover why food is 'the heartbeat' of the Caribbean festival! Jamaican TV chef Levi Roots tells her how Carnival is responsible for his Reggae Reggae Sauce (and also recommends some of the food vendors doing amazing things at this year's celebration). Meanwhile, three food traders readying for this year's event share the reality of hustling on the streets of Notting Hill – hot jerk pans, sleepless nights, but also the joy of sharing their cultures with the world. Articles linked in comments!

From Charli XCX to Sabrina Carpenter and Chappell Roan, rising pop stars dominated the scene this summer. Our CEO, Melissa Chapman (she/her), spoke to Vogue Business on what brands can learn from this summer's biggest pop moments https://lnkd.in/ea8Q8qjJ Key takeaways? Brands tapping into social trends need to be authentic and vibe with the spirit of the trend. One way of doing this is by choosing the right creator collab - think Tyla and Louis Vuitton, Tinashe and Urban Outfitters, and Olivia Rodrigo and Stanley Cup - which allows brands to leverage the star’s audience and fanbase, helping them reach new or previously hard-to reach-audiences 🌟

The Hunger Stage is back on Twisted this year, meaning we've been chatting to the public (and one or two stars of the music world) about all things food at festivals! 💫 The format helps create social conversations around two things everyone loves - food and music - and most importantly allows Twisted to reach its audience on the ground and in the real world! We thought we'd start big, with none other than Sean Paul himself, asking him to pick his favourite festival food, in the style of the 'This or That' format we're seeing all over TikTok. Plus, we asked rising star Ruger to put his hand in a welly in our returning game Beef Wellington, guessing the (often gross) festival foods inside, so that he can avoid spilling any 'beef' he has. Festival season isn't over either, and the team is also heading to All Points East this weekend, so stay tuned for more very soon 👀

At Twisted, we exist to fuel connections both on and off the plate, and we're always looking to showcase incredible food stories, with our signature unpretentious and inclusive TOV! This month, Twisted’s Chefs Making Snacks series profiled Hackney’s hidden gem, Londis N16 - the local cornershop selling homemade Gujarati food with a cult following. What makes Londis’ cardboard-packed curries so special is that they’re a family endeavour, serving up proper, hearty, diasporic Indian home-cooking, unlike anything you’d find at your local curry house. Check out our video with Priyesh and Anju, and Twisted editor Joanna’s interview with them here: https://lnkd.in/et6SByyx

We've been shortlisted for 'Multilingual Content Campaign of the Year' at the Global Content Awards! 🏆🏆 Have you heard about The Crunch Effect? To increase brand awareness for Wasa globally, we needed a campaign that could be universally understood. Our research revealed that the sound of a crunch, unlike other eating noises, triggers an uplifting reaction—a smile, a laugh. This sound is universally recognised as a sign of joy, regardless of culture. We called it The Crunch Effect. So, we built a campaign around this iconic sound, featuring a hero video of people attempting their perfect crunch, and collaborating with creators to emphasise the sensory experience of Wasa. The Crunch Effect exceeded benchmarks, with higher unaided ad recall and increased top-of-mind awareness. A huge shout out to the team for their incredible work on this! Abbie Thomas, Patricia Garcia Castillo, Alice Shorrick, David Frame, Dan Sherlock

10 years of Jungle!! 🥳 To celebrate our anniversary, we invited our industry friends to an incredible Upfronts at The Volley (Twisted’s perm residency). Across the day, we looked back at our journey over the past 10 years, unpacking how we’ve built and cultivated six media brands with over 150M followers. We’ve worked with some of the biggest names in the world, like PepsiCo and Heineken, so we also wanted to look back at these partnerships and hear directly from some of our partners on the work we've done. Finally, we looked ahead at the social landscape, how things are changing, evolving and how we can help the brands we work with be part of that. Of course, we ended the night with some delicious Inch's cocktails, great music and amazing Twisted burgers 🧡

7UP in a sauce? Turns out dreams do come true... Al Fresco is back and this summer 7UP teamed up with Twisted to create the Ultimate BBQ Range including: 🌶 Zingy Hot Sauce 🥗 Tangy Salad Dressing 🍋 Zesty Mayonnaise Our Twisted chefs have been cooking up some delicious, summer-inspired meals featuring the range. So dust off the BBQ, have a 7UP and check out our latest episode for Mia’s Oyster Mushroom Bánh Mì, it’s finally summer after all! Head to Twisted's socials for the full series!