LockSmith

💪 Training That Teams Want More Of 💪 There’s no use delivering training that doesn’t leave marketing teams excited to put their new skills into practice. Marketing training should be: ✅ Upbeat ✅ Interactive ✅ FUN Ours certainly is. But we would say that. So don’t just take our word for it, here's what Niall Mckee (Brand Director at Yeo Valley Production Ltd) had to say👇 And you can find out more about how we raised the floor on marketing capability at Yeo Valley here: https://lnkd.in/eZYng9WJ

Struggling to unlock budget for brand building? Here's the top two case studies you need on your radar to help you make a case for brand building and creativity in your business: 🕊 Dove's Real Beauty Campaign 🕊 Dove has been fighting against toxic beauty standards for over two decades. This campaign wasn’t never just about clever advertising; it was about building a consistent, authentic brand message that resonated deeply with consumers. The results? A $6 billion brand valuation and 58 (!!!) Cannes Lions International Festival of Creativity awards. This success didn’t happen by chance—it was the result of a brilliantly executed insight that was consistently built upon over time, supported by whole-business alignment that enabled the marketing team to act quickly and effectively. 🍅 Kraft Heinz "It Has to Be Heinz" Campaign 🍅 Heinz's commitment to the "It has to be Heinz" message has earned the brand its category leadership position. This years "Creative Effectiveness" Grand Prix winner at Cannes Lions International Festival of Creativity, the "Draw Ketchup" campaign is a not only a celebration of brand love but a phenomenal commercial success: 💰 12% sales uplift 💰 3.2% gain in market share 💰 household penetration rate that outpaced the category by 1.7x This was more than just creative genius — it was about meticulous execution, reinforcing brand consistency, and earning a permanent place in the consumer’s mind. --- These case studies are not just examples of creative success — they’re proof that when creativity is executed with precision and supported by effective processes and ways of working, it can drive substantial commercial impact. #CreativeEffectiveness #BrandBuilding #LongAndShortOfIt #MarketingTraining #LunchandLearn #CannesLions P.S. Does your team need help understanding the role of creativity in unlocking long-term profitable growth and, crucially, how to convert learnings into working practices & outcomes? Get in touch to book one of our lunch and learns, where we'll share guidance on the subject specifically tailored to your business.

How to Get Your CFO On Board with the Power of Creativity These insights are more than just talking points—they are powerful tools for unlocking the budget and support needed to prioritise creativity in your business. Follow thought leaders like James Hurman, Karen Nelson-Field PhD, Dr Grace Kite and Yael Cesarkas to delve deeper into this evidence. 🍽 LUNCH & LEARNS If you want to help your team better understand the role of creativity in unlocking long-term profitable growth and, crucially, how to apply those learnings in your business, get in touch to book one of our lunch and learns on the subject. Find out more in the link below 👇 https://lnkd.in/eX2vkADV  #MarketingTraining  #MarketingEffectiveness  #LunchandLearn  #Creativity  #Research #BrandBuilding #Econometrics #Attention #Insights #Strategy

Transform Inspiration into Impact! This year, we went to Cannes Lions for the first time. There were countless brilliant examples of creative ideas and inspiration for marketers. But there was a distinct lack of guidance for marketers on how to actually implement creative ideas effectively to drive commercial success. That’s why we launched our “Inspiration Isn’t Enough” Lunch & Learn series - designed to help marketing teams flex & apply insights from Cannes Lions in their marketing strategy. We’ve already hosted a session for the marketers at Edrington UK. Now it's your turn to make creative ideas work harder in your business. 👉 Click the link below to read more about our Lunch & Learns and book one for your team. https://lnkd.in/eX2vkADV #LunchandLearn #MarketingTraining #CannesLions #CreativeEffectiveness

Our training courses are for marketing leaders who want to give marketing a credible voice in their business. Whether your team needs upskilling to sharpen strategic thinking, turn creativity into commercial impact, or influence senior stakeholders, we’re here to help. Drawing on our 25+ years experience as marketers & business leaders, our courses are tailored to address the core challenges faced by marketing teams today, ensuring that your team is equipped with the skills and confidence to drive measurable results. Click the link below to watch the our welcome video and discover how we can help you unlock the full potential in your team: 🔗 https://lnkd.in/e4NgezYN #MarketingTraining #MarketingCapability #ProfessionalDevelopment #MarketingEffectiveness

"There should be a Lions category for 'getting the idea signed off' with tips on how to do it." – Tom Fishburne We completely agree. Great ideas need buy-in to become reality. When you have buy-in, great ideas: ✅ Don’t get watered down ✅ Are timely (because you can execute quickly) ✅ Can be rolled out consistently But how do you achieve whole business alignment? That’s one of the key themes we addressed in a virtual Lunch & Learn for the team at Edrington, sharing our key takeaways from the expert talks at the Cannes Lions International Festival of Creativity. Want fresh insights on influencing and getting business buy-in from thought leaders at McDonald's, EY, and WARC? Book a Lunch & Learn with us today. #lunchandlearn #marketingcapability #marketingtraining #canneslions #creativeeffectiveness #MarketingTips

That's a wrap! This is why we do what we do. Last week, we delivered our first set of workshops for the PZ Cussons team in Indonesia. The team has already put their new-found skills to use in an agency meeting - and received excellent feedback as a result. Get in touch if you'd like to discuss how we can deliver similar outcomes in your business. 😃 #marketingcapability #marketingtraining #learninganddevelopment #briefing #criticalthinking

What are the four must-know themes marketers need to pay attention to in 2024? It’s as easy as ABCD… 🔤 A is for Attention: Future-proofing your assets in the 'inattention' economy 🔤 B is for Balance: Why building a better brand makes performance marketing work better 🔤 C is for Choicefulness: Complexity overwhelms the opportunity 🔤 D is for Data: It has never been easier to write a superficial brief This is a snippet from a virtual Lunch & Learn we ran for the team at Edrington, sharing our key takeaways from creative effectiveness experts Karen Nelson-Field PhD, James Hurman, Mark Ritson and Yael Cesarkas at Cannes - and how to apply those learnings in practice. The session included:  ✔ A deeper dive into these four must-know creative effectiveness themes for marketers in 2024 ✔ Why creativity matters in advertising ✔ Expert analysis of the best marketing case studies from Cannes ✔Practical advice to help marketers get ideas approved Want to stay ahead of the curve with a Lunch & Learn like this one? Let’s chat! #LunchAndLearn #CreativeEffectiveness #MarketingCapability #MarketingTraining #CannesLions #MarketingTips

🛎 We’ve got some big news! 🛎   We are very excited to announce that we are working with Paul Yocum, Martine Darlington, James Witter and the team at PZ Cussons. They have brought us in to partner with them on their journey to becoming a brand building organisation.   As Jonathan Myers, CEO, said in the interim results report, “We are further strengthening our brand-building capabilities, particularly behind our brands with the most growth potential.”👇   LockSmith will be partnering on a capability build for the marketing team in each of the key markets, and will underpin the long-term success of the training by also delivering a marketing capability framework and evaluation tool, a marketing philosophy unique to PZ Cussons’ operation, a programme of change management and coaching support for marketing leadership team.   We are strong advocates of the critical importance of brand-building in driving long-term, sustainable and profitable growth for a business. And we go to great lengths to ensure that the brand-building muscle is developed in close collaboration with revenue growth management and other commercial acumen to deliver successful short and long-term performance.     So we are more than excited about the opportunity to do what we do best with the team at PZ Cussons.   Watch this space! #marketingcapability #brandbuilding #marketingtraining #growth #changemanagement

“What you feel leads to what you do” We love this quote from Adam Morgan & Jon Evans talk on the “The Cost of Dull” at Cannes Lions International Festival of Creativity. Judging by this stat 👇 from WARC, more marketers need to hear it. Creativity is more than just a spark. It's the cornerstone of a healthy brand. It drives action: ✅ It drives consumer action ✅ It enhances employee engagement ✅ It fosters long-term profitable growth This is a snippet from a virtual Lunch & Learn we ran for the team at Edrington, sharing our key takeaways from Cannes and, crucially, how to apply those learnings in practice. The session included: ✔ A deeper dive into the science behind why creativity matters in advertising ✔ Expert analysis of the best marketing case studies from Cannes ✔ Our round up of the four must-know creative effectiveness themes for marketers in 2024 ✔Practical advice to help marketers get ideas approved Want to inspire your team with a Lunch & Learn like this one? You know where we are. #lunchandlearn  #creativity #marketingcapability #marketingtraining #canneslions #creativeeffectiveness #marketingtips