Better Nature

❗We need help❗ We try to put on a good front, to create the best image we can of Better Nature Tempeh's marketing efforts. But behind the scenes things aren't quite so smooth... 🫠 And it's about time we asked for some help 😅 That's why we're hiring a new MARKETING EXEC to supercharge all aspects of our marketing. To help us get lots more people supercharging their protein with Better Nature Tempeh and enjoying a happier gut 🤩 And we're SO desperate to find the perfect person, we're going to offer £500 to the person that helps us find them 🤑🤑🤑 Please tag anyone you think might be suitable and share the post far and wide. We would be SO grateful. Application details in the comments below. On behalf of our wellbeing (and safety), thanks so much 💚 (No recruiters for now please, thank you!) #Hiring #Recruitment #MarketingHire

🎊The numbers are in - Better Nature Tempeh grew 250% year-on-year!🎊 I must admit, I’ve been pretty quiet on LinkedIn in recent weeks but for good reason. After a HUGE Q1 2024 at Better Nature Tempeh with revenues 60% higher than that in Q4 2023 (which itself was our best quarter on record), I needed a bit of a break 😴 🏖 But now that I’m back, I am so stoked to summarise just how much we’ve achieved over the last 3 months! To kick off the quarter, we launched into 240 Asda stores in early-Jan, making Asda the 3rd major UK retailer to take on Better Nature Tempeh after Tesco and Lidl GB. Our distribution soon grew to 320 stores within just 3 months of launch! 🥳 We then had a blockbuster month of sales in Tesco. Not only did we experience a 250% ROS uplift throughout January, our baseline ROS (the average no. of units sold per week per store without promotions) increased by 60% and has persisted ever since! It seems like the customers we acquired during our Veganuary campaign can’t get enough of Better Nature Tempeh 😍 Moving onto February, we smashed it again in Lidl GB with another WIGIG during which we sold 30K+ units in 7 days or roughly one unit every 12 seconds. Over 10 days, we sold enough Better Nature Tempeh that if lined up end-to-end would surpass the height of Mt Everest 👀 In addition to the ROS uplift in Tesco, our February sales surpassed those of January for the first time ever. So much for seasonality eh?😅 Altogether, we sold 250,000+ units of Better Nature Tempeh and delivered 50,000+ KG of #supercharged protein into the food system over 91 days - equivalent to the same amount of protein from 236 cows or 35,984 chickens 🐄 🐤     From an environmental perspective, this could mean we helped to offset as much as 2,000+ tonnes of CO2e, equivalent to 26,400+ return flights from London to Dublin 🌍 🛫 It goes without saying that none of this would have been possible without the immense efforts of the Better Nature Tempeh team - Elin Roberts Fabio Rinaldo Dr. A. Driando Ahnan-Winarno Noora Pärssinen Ursa Dornik Anina Grostern ❤️ As big as Q1 was, Q2 is poised to be even bigger. Though the #plantbased category has gone through hell this last year or so, more consumers want to eat less meat and more plants than ever before. Concurrently, consumers are far more conscious about #ultraprocessedfoods and are actively looking to improve their #guthealth. We are stepping up to the plate to meet this demand 💪 With so much already in the pipeline to go live in Q2, more updates will follow shortly - watch this space! 🚀 Supercharge your protein (and Sales😉) with Better Nature Tempeh 🌟

Is it normal to pay for interview tasks? A couple of weeks ago, I shared that we pay for all interview tasks at Better Nature Tempeh and received a much more positive response than I was expecting 🤔 Lottie Unwin (she/her) was talking about how ridiculously long and complicated some marketing interview tasks have become (which is very true). So I commented that we pay for all interview tasks (by the hour, and the pay per hour increases with the seniority of the role). Because these tasks take precious time to do and we may use their work if it's useful, so it's only fair 🤷♀️ It got more reactions than I've ever got for a comment on here before, and replies suggesting this wasn't the norm. This has been standard procedure for us at Better Nature Tempeh almost from the get go - it never felt right to do anything else. Searching for a job is challenging and stressful enough. To expect people to give up their hard-earned expertise for free, without any guarantees, is wild to me 🤯 I'll never forget being asked to do a task by a top London advertising agency in 2018, which I spent HOURS on. Being a total perfectionist didn't help, but nonethless it was a huge opportunity I wanted to make the most of. I then got a train to London (from Cardiff, where I'm from / was living) for the interview (which I'm almost certaint wasn't paid for). I presented my task to the team, to great feedback. And then they ghosted me 😳 I literally heard nothing, despite lots of chasing. I later heard elsewhere they didn't end up hiring for that role. So I'd spent loads of time and actual money for nothing 🤦♀️ Obviously that's wrong on more levels than just not paying for the interview task. But I think if we normalised paying for interview tasks, we'd ask for them later in the process and actually respect and appreciate the time and effort that has gone into them. What do you think? #Interview #Recruitment #HR

Are you tempeh-ted to join the Better Nature Tempeh team? Or by £500, to introduce us to the person who is? 🤩 Then look no further... We're looking for a sales superstar to join our mission-driven, fun-loving and tight-knit team and supercharge our growth in retail, just like tempeh is supercharging meals across the country 🌟 In the past year alone, we've launched into Tesco, Asda, Lidl GB, Planet Organic Ltd and Whole Foods Market and we're not planning on stopping there. But we need a little bit of help please! We're offering £500 to the person who successfully refers the person who takes on the role of our Grocery NAM 🙌 £500 to be spent on literally anything. A year's (or month's) supply of tempeh? No problem. A well-earned holiday? Say no more. A donation to your favourite charity? We'll throw in £500 and match your donation 💰 If you know of someone who has what it takes, please get them to fill in the form in the comments section below (there's a section where they can share who referred them) ⬇ If they're successfully hired, we'll be in touch immediately so you can claim your reward 🤑 So, what are you waiting for? P.S. Please no recruiters, thank you 🙏 P.P.S. I promise Dr. A. Driando Ahnan-Winarno is not always in cardboard form and is, in fact, a real person

Our BHAG (Big Hairy Audacious Goal) becomes our BRAG (Big Realistic Audacious Goal) 👀 In June 2022, we set our Big Hairy Audacious Goal (BHAG) - a term coined by James Collins and Jerry Porras in their book, Built to Last: Successful Habits of Visionary Companies - to set a target for the huge impact we wanted to have on people’s health. 🎯 Our BHAG was to get 500 million people to eat tempeh products by 2030. Bold, right? ⛰ This number was based on imagining tempeh being consumed as a protein staple across the world, as it is currently in Indonesia. 🌏 Practically, this meant tempeh would make up 10% of each person’s daily protein intake all over the Western countries’ big cities. 🏙 This wasn’t just a number to us. It sat at the core of our business plans, and was how we measured our progress in achieving the impact we wanted to have. 📜 But as we were doing some restrategising last year, we found that this drive to maximise the number of people consuming tempeh actually wasn’t resulting in us using our time, energy and money most effectively. ⚖ And though we want to help people live healthier lives through tempeh, just as happened to us, we also want to do it in a sustainable and realistic way. ♻ So we dived much deeper into the numbers, looked at other foods with similar adoption rates to tempeh, and set a more realistic goal. 💡 Our Big HAIRY Audacious Goal (BHAG) is now our  Big REALISTIC Audacious Goal (BRAG). ⚡ It holds the same ambition and big-picture thinking, but we’ve adjusted it to better fit with our business plans - and we quite like the acronym too! 🤩 Our BRAG is to get 100 million new people to regularly eat tempeh by 2030. 🌟 The word ‘new’ here is important because there are many people around the world, including 270 million Indonesians, that are already regularly eating tempeh whereas our focus is people that have never eaten tempeh before. ✨   We’ve mapped out the plans and feel confident we can get there. It’s daunting, for sure, but what else is a BRAG for? 👀 Better Nature Tempeh Christopher Kong Elin Roberts Fabio Rinaldo Noora Pärssinen Ursa Dornik Life's Better with Tempeh 🌟

High Protein Lunch! Thanks Better Nature Tempeh Fabio Rinaldo great post this morning! Sensational and agreed............ 🍃 Mediterranean Tempeh Pieces: Transport your taste buds to the sunny shores of the Mediterranean with these flavorful tempeh pieces. Packed with herbs and spices, they bring an extra layer of excitement to your culinary creations. 🌞 I've taken it up another notch by adding Explore Cuisine Organic Gluten Free Edamame Spaghetti + chickpeas + green beans + sunflower, sesame and pumpkin seeds with a sundried tomato pesto sauce. Super delicious 😋 #plantbasedfoods #BetterNatureTempeh #veganuary #ItalianRecipes

You’ve Gut A Friend In Me 🎶 👾 What's with all the hype around #gut health and #fermented #food? ❓ Psst… What happens in our gut is also #fermentation! 😳 There, battles between good and bad microorganisms keep happening.. 👼 🧛♂️ The bad guys are just there.. doing bad things.. 🧛♂️ 🔪 The good guys rely on nutrients that survive our digestive system before reaching the gut: fibre. 👼 🍽 If you want to help your gut’s good guys, eat foods rich in fibre. 🥗 🥒 🥕 🥝 If you want to help them more, eat fermented foods that have fibre and more good guys. ✨ The good guys are #probiotics ⭐ . The good guys’ food is #prebiotic 🌟 . Make those good guys your friend by adding more of them and feeding them 🤝 “You’ve got a friend in me” means differently now. 😳 (Photo: a throwback to a poster presentation when doing my PhD on tempeh and colon cancer prevention in 2018)