Lower Street

Is your brand’s podcast getting the attention it deserves? If not, it’s time to get creative with your attention strategy. Join us for Lower Street Office Hours: Earn It: Attention Strategies for Brand Podcast Success. Leading the session is none other than Steve Pratt, co-founder of Pacific Content, who's sharing his approach to creating a one-of-a-kind attention strategy for your show. After Steve’s insights, we’ll open the floor for a 30-minute Q&A, so bring your burning questions. Mark your calendars for September 18th at 12 PM EST / 5 PM BST. If you can’t make it, the replay will be available. All attendees will also receive the first chapter of Steve's audiobook, Earn It: Unconventional Strategies for Brave Marketers, plus a chance to win the full book. Register for free here: https://lnkd.in/dwU_K6Jd

Don't miss our founder Harry Morton at the Branded Podcast Symposium. He's sharing the AI tools that will instantly improve your podcasting process. Come and learn how AI's support can make you a more efficient and creative podcast producer. Register here: https://lnkd.in/d44WQzad

We're thrilled to announce the launch of Lower Street Office Hours, a free monthly virtual series to answer your most pressing questions on brand podcasting. Kicking off our first session is Steve Pratt, co-founder and former VP of Pacific Content and author of Earn It: Unconventional Strategies for Brave Marketers. He’ll share his forward-thinking approach on how to nail a strategy to gain and maintain attention in a content-saturated world. Join us on September 18th at noon EST, attendees will receive the first audiobook chapter of Earn It and a chance to win the full book. 

The latest Word on the Street is out! Harry shares about our upcoming Lower Street Office Hours, or company retreat, and ads in podcasting. Plus, there's a few new shows you might want to check out.

As Summer winds down, Cadence Bank and Lower Street are bringing you a special mini-series of In Good Companies, the podcast guiding you through the forces shaping business today. The Sea-Suite Summer Series brings you episodes to relax, reset and get back to business with a clear mind. Expect topics like overcoming burnout, financial wellness, and creating a positive corporate culture. IGC also welcomes Ari Marin as the new host. A family enterprise advisor, lawyer and podcast aficionado, he is bringing a new voice and fresh perspectives. Have a listen to the latest episode Slow Burn: Chronic Stress & Overcoming Burnout with Paula Davis, the CEO of the Stress & Resilience Institute. https://lnkfi.re/eqcdpV

Introducing Superhuman AI: Decoding the Future a production by Lower Street and Superhuman AI! Zain Kahn and Hassan Bhatti of Superhuman AI sit down with AI industry pioneers and innovators to find out how smart technologies are transforming business. Have a listen (or a watch): https://lnkd.in/d5jt7Pfj

We love to hear our clients expanding their podcasting ideas beyond the mic. Dr. Keri Ohlrich and Kelly Guenther came to us to rebrand their old podcast to align with a book in the works - so was born The BreakOut. And now, that book is ready! "Whatever the Hell You Want" is a funny and practical guide to living your life free from expectations. If you've loved the show so far, you'll want to get your hands on a copy. It's packed with stories, actionable steps, and insights drawn from their hit podcast, The Breakout. The release date is October 8th, but you can pre-order now! With every purchase, they are donating to Voices for Children. Check it out: https://amzn.to/3SLysjk

School's In is back for a new season with Lower Street! In this show Stanford GSE's Dean Dan Schwartz and Senior Lecturer Denise Pope sit down with guest experts to discuss the future of education in our post-pandemic world. Each episode explores the latest in teaching and learning, from how AI is transforming classrooms to addressing solutions to educational inequality.

Be sure to catch this week's Podnews Weekly Review! Our founder, Harry Morton sat down with James Cridland and Sam Sethi to talk about why we bought the Pacific Content brand, and what our plans are for the future of branded podcasting. "[Pacific Content] did incredible creative work and, as a company, they talked for a long time about this idea of creative bravery and pushing brands to do interesting, inspiring work in podcasts. That's something that we massively believe in and agree with. Not only that, the founders and many of the team at Pacific were hugely generous in sharing the things that they were learning with the industry in an attempt to build branded podcasting up and push the space forward. When the opportunity came up, it was kind of a no-brainer, because I think we share many of those values and we're really trying to hold them up ourselves. In purchasing the brand, we want to continue that mission onwards." Have a listen on Podnews Weekly Review.

On this week's Podnews Weekly Review we have two stellar interviews. The first is with Andrew Mason the CEO of Descript talking about the present, past and future of Descript. Andrew talks about how they got started, the recent Phase 6 release with the new 'Under Lord' AI assistant and what they have planned in future releases. The other is Harry Morton the CEO of Lower Street who have just acquired Pacific Content. Harry talks about why they did it and what their plans are for the future together. James Cridland and I also talk about: Magellan AI announcing support for UID2 and ID5 which allows advertisers to recognise individuals and serve them targeted ads, replacing cookies and IP tracking. Is this a good thing? #advertising #tracking Podcast ad spending increased by 22% year-on-year, but the amount of ads in podcasts has increased by 20%. How many ads in a podcast should there be and have listeners got the capacity to hear more ads per hour like radio? #advertising #elasticity Microsoft Research has launched a new tool called GraphRAG*, which (in part) uses podcast transcripts to produce a “knowledge-graph” of a podcast, making it easier to search. #futures Get Podnews Weekly Review Weekly wherever you get your podcasts !!! * GraphRAG is a structured, hierarchical approach to Retrieval Augmented Generation (RAG), as opposed to naive semantic-search approaches using plain text snippets. The GraphRAG process involves extracting a knowledge graph out of raw text, building a community hierarchy, generating summaries for these communities, and then leveraging these structures when performing RAG-based tasks.