The Lullaby Trust

If you followed us after Safer Sleep Week 2025, you might wonder who we are, and what makes us experts in baby safety. The Lullaby Trust was founded in 1971 in memory of a baby called Martin. His grandmother, Nancy, wouldn’t accept that her seemingly healthy grandson could have died so suddenly and inexplicably. She gave a researcher £200 to hold a conference to find some answers 🔬. Fast forward to today and, with the help of our supporters, and £12,000,000 invested into research - we have become an incredible force for change. Our supporters have been instrumental in reducing the number of babies dying suddenly and unexpectedly in the UK from 19 per week in 1991 to four per week today, helping save the lives of over 30,000 babies. But this is still four babies too many, and we won’t stop until this number is zero. If you found Safer Sleep Week 2025 empowering, consider donating what you can to The Lullaby Trust today. You can help us be there for every baby, for every family, forever: https://bit.ly/4bCJz6m

At The Lullaby Trust, data underpins everything we do 📊. We're looking for a Senior Database Officer. If you're exceptional at data management, with analytical skills, we want to hear from you: https://lnkd.in/eSspeuHx

As we mark and end to Safer Sleep Week, the impact of safer sleep guidance is clear. Our life-saving safer sleep guidance has contributed to reducing the number of babies who die from sudden infant death syndrome (SIDS) by over 80%. Decades of research has developed the life-saving safer sleep we share today. We’ve come a long way, but we aren’t finished yet. We won't stop until no baby dies suddenly or unexpectedly. Thank you to everyone who continues to support us, and spreads our safer sleep guidance far and wide. We will continue to be here for every baby. For every family. Forever. Read more about our impact 👉 https://bit.ly/41qQwTn #SaferSleep #SaferSleepWeek #BabyTips #SleepDeprivation #BabySleepPatterns #StayAwake #BabySleep #SIDS #SIDSAwareness #BabySleepAdvice #SleepSafety #SafeSleep #BabyAdvice #Baby #Newborn #Maternity #Parenting #BabySafety

When you’re up all night with your baby, try to remember that you aren’t alone. Tag a friend that needs to see this 💖 #SaferSleep #SaferSleepWeek #Parenting #SleepDeprivation #ParentSleep #StayAwake #BabySleep #SIDS #SIDSAwareness #BabySleepAdvice #SleepSafety #SafeSleep #BabyAdvice #Baby #Newborn #Maternity #Parenting #BabySafety

Tired of doomscrolling? Want to hear the facts? Let’s cut through the nonsense. Here are five baby sleep facts, based on the evidence, no matter what baby sleep myths or trends you might see online. Learn more 👉 https://loom.ly/YGtbQRA

We don’t always post at midnight, but we know a lot of parents and carers of babies and young children are no stranger to the early hours! “It feels like ages when you’re in the truly difficult part of motherhood at the start. But actually, it passes in a heartbeat” said new mum, Lucy. You may be struggling right now, but remember that this is temporary. It will pass and you will get through it. You’re doing great 💟 Click here to read some stories on our website from people you may be able to relate to 👉 https://bit.ly/4i2WCQG #SaferSleep #SaferSleepWeek #BabyTips #SleepDeprivation #ParentSleep #StayAwake #BabySleep #SIDS #SIDSAwareness #BabySleepAdvice #SleepSafety #SafeSleep #BabyAdvice

98% of parents and carers said they had experienced sleep deprivation when we asked our community on social media. We were surprised it wasn’t 100%!🛏️ So how can you be there for a loved one who is struggling on little sleep? First, we need to change the way we talk about baby sleep to acknowledge that most babies wake during the night. Every baby is different, and some might wake more than others. This is typical and natural. Try to avoid questions like “Are they sleeping though the night yet?”. This can make people unnecessarily question their parenting abilities, and may make them think their baby has a sleep problem, when they don’t. Swipe for ways you can be there for a parent or carer close to you, who may be reluctant to reach out and ask for help. Try to remember that sleep deprivation can have a very real effect on the mind, and can make parents more likely to be irritable or upset. Try to be patient, compassionate and non-judgemental. Before offering to support loved ones with childcare, make sure you are familiar with our safer sleep advice 👉 https://loom.ly/YGtbQRA

Some parents or carers choose to share a bed with their baby, whilst others may fall asleep with their baby without meaning to. This Safer Sleep Week, we have been talking about baby sleep patterns. We can't ignore the impact that sleep deprivation has on families💤. If you are really tired, there may be a chance that you fall asleep with your baby. There are some places where this is dangerous (e.g. on a sofa or armchair), so think ahead and read our co-sleeping advice ⬇️. https://loom.ly/Spsel5I

Lucy, solo mum to her two little ones, Polly and Bessie, knows all too well how tough it can be to be sleep deprived. The toughest nights for Lucy, were when she saw sunrise and sunset without much sleep in between. Sound familiar? You’ve come to the right place. You’re part of our Lullaby community of parents and carers who are all just muddling through the realities of parenthood. You’re in good hands and we’re happy to have you here💜 Sleep deprivation tips and advice 👉 https://bit.ly/3DcTYJ6 #SaferSleep #SaferSleepWeek #BabyTips #SleepDeprivation #BabySleepPatterns #StayAwake #BabySleep #SIDS #SIDSAwareness #BabySleepAdvice #SleepSafety

Though you might find lots of products claim to help your baby sleep longer, we don’t advise encouraging your baby to sleep longer and deeper than their natural cycle🙅♂️ It is common for babies under one (or sometimes older) to wake during the night. By encouraging your baby to sleep more deeply by using sleep-longer products or ‘hacks’, you may affect their ability to wake up if something is wrong. This is called ‘arousal’. It’s an important survival response, and means babies wake up in dangerous situations, such as if their mouth and nose become covered. Babies wake up for their own safety- so you are not doing anything wrong if your baby wakes in the night. And if your baby naturally sleeps for long stretches, that’s also ok! Swipe to read more about sleep patterns, ‘autonomic control’ and ‘arousal’ 👉 We know sleep deprivation is very tough. Our sleep deprivation information guides parents and carers through tips to keep yourself awake when you need to: https://loom.ly/T0O9GJg