M&C Saatchi Social

Thank you Meta for having at your October 'In Case You Missed It' event this week ! 💫

It was a pleasure to lead the M&C Saatchi Open House: Week 5 session, alongside with Noëlla Neffati from M&C Saatchi Sport & Entertainment, Amsterdam, and Madison Lygo from M&C Saatchi Merlin last week. Almost 500 people joined the session to hear us talk all things Talent, and Passion Marketing. ⭐️   Noëlla kicked off the session with a deep dive into Sports & Entertainment, running through a couple of brilliant examples of work the division has done this summer. This showcased the power of #passionmarketing and how S&E create impact through brutal simplicity of thought. The conversation then shifted to fan-dom and fan-com and how #creativity and #passions are merging, resulting in new connectivity opportunities.   Madison and I then took the mic to share an overview of the M&C Saatchi Talent Group. We kicked off by showcasing a range of campaigns, partnerships and activations across Social, Mum and Merlin, followed by a discussion on 'What is an Agent?' and finished with a case study on transformational #talentmanagement. The audience was incredibly engaged throughout and thank you to everyone for tuning in, participating so eagerly and asking so many questions! If you would like to learn more about #advertising, #communications and everything in between, check out M&C Saatchi Group Open House. Open House is an 8 week programme designed to give you an intro into the industry. Whether you’re already in the workplace and curious to learn more, returning to work after a break or at the very beginning and wondering what path you might take; Open House might just be the tool you need and you never know what door it might open…👉🏼 https://lnkd.in/e5TVrXRR

⭐️TikTok as a canvas to create, window to discover and bridge to connect with communities⭐️ Last week I attended TikTok’s first UK Creator & Publisher Summit; the focus was creativity, discovery and connectivity in all their forms. It was great to see so many creators at the event and chat with industry leaders, publishers and the TikTok team about: ✨Levelling up content  ✨Monetisation  ✨Maximising the platform  ✨Connecting with communities Kim Farrell, Global Head of Creators at TikTok, kicked off the day with a session on the future of creators; authenticity, community and discovery being key here. Jo Burford, Head of Creators in the UK, and Greg McPherson Seward from the Creator Academy also took to the stage to talk about honing #contentcreation and the importance of high quality content. 💡Did you know: creators who share high quality content receive 67% more engagements? So… what does #highquality content look like…? 🛠️ Well crafted: content that highlights a significant effort and close attention to detail. This drives remarkable growth, engagement and recognition 💬 Engaging: content that connects and resonates with audiences through authentic emotion. This is at the heart of meaningful connections on TikTok 💫 Specialised: content that shows an in-depth understanding and expertise on a specific theme or topic. This enhances the perceived value of content After lunch, which consisted of a delicious menu curated by the fabulous low-waste chef Spicy Moustache, the focus turned to all things #monetisation, #TikTokshop and a very exciting update on a new feature coming to the UK very soon…TikTok One: an all-in-one creative platform with tools to create effective TikTok campaigns. I really enjoyed hearing Tim Edwards, James Yellen and Jonas Oliver discuss the content approach and strategy for the #Paralympics’ TikTok channel and why humour and comedy was used as a key tool to increase engagement on the channel. Lina Nielsen (Team GB 400mH) also spoke about her own content strategy during this summer’s games. This was an incredibly insightful and interesting discussion! Gena-mour Barrett and Max Balegde rounded up the day, talking all things publisher and #creatorcollaborations. From creative control and how to foster authentic partnerships; to integrity and tips on how to get re-booked, this was an incredibly balanced and thought-provoking session, highlighting the power of personality led content and why honing your craft and establishing positive relationships is key. From the M&C Saatchi Social and Mum teams and talent - thanks for having us, #TikTok! #CreatorNetworking #TikTokevent #SummerOfSports

What a fantastic summer it’s been for all our talent here at M&C Saatchi Social ✨💗 From new talent signings, Sunday Times Bestsellers, interviews with Rihanna, TV adverts, podcast hosts, brand trips, exciting shoots, digital entertainment, AMAZING collaborations and SO MUCH MORE!! It really has been a brilliant few months so thank you to our incredible M&C Saatchi Social Talent and Team, we can’t for what’s to come !! 🤍 Summer 2024 over and out 🎬🎬

🌟End of week round-up🌟   Here's a flavour of what our M&C Saatchi Social and M&C Saatchi Mum talent have been up to:   ✨ Tasha X Size? https://lnkd.in/eAnz4K5K   ✨ Indiyah Interviewing Rihanna https://lnkd.in/eJ4JyWNv   ✨ Anastasia X ASOS https://lnkd.in/ev5Qfvdn   ✨ Zeinah x Surf laundry https://lnkd.in/e9D4tCDd   ✨ Lucy Jessica Carter X Sky UK https://lnkd.in/eizNCH2T   ✨ Some of our gorgeous talent attending both the L'Oréal Paris - Le Défilé Party & the Edeniste fragrance dinner!   #Endofweekroundup #Talentmanagement #Contentcreator #Fentyhair #launchpartyinterview #sizeofficial #puma #ASOS #surflaundryuk #Skyuk #LOrealParis #Edenisteparfum

🌟End of week round-up🌟   Here's a flavour of what our M&C Saatchi Social and M&C Saatchi Mum talent have been up to:   ✨ Indiyah, Mia and Mimii all attended the launch party for Fenty Hair at Selfridges https://lnkd.in/ewexzwXU   ✨ Max And Mife X O2 UK https://lnkd.in/eHdsYpgv   ✨ Chloe Burrows is the host for E4's MAFS UK! https://lnkd.in/eJkmHNRq   ✨ Kate Murnane X Amazon Fresh https://lnkd.in/eJ-CuiJk   #Endofweekroundup #Talentmanagement #Contentcreator #Fentyhair #launchparty #selfridges #o2 #MAFSUK #amazonfresh 

🌟End of week round-up🌟   Here's a flavour of what our M&C Saatchi Social and M&C Saatchi Mum talent have been up to:   ✨ Imogen X Instax https://lnkd.in/eueqUpaZ   ✨ Max And Mife X Victoria Leeds https://lnkd.in/ekQiHFb9   ✨ Olivia and Alice X Lancombe https://lnkd.in/eWwwrHP7   ✨ Kerry Whelpdale X Schwarzkopf https://lnkd.in/enii6rMC   ✨ Liza Prideaux X Sky UK https://lnkd.in/ejqfv4W6   #Endofweekroundup #Talentmanagement #Contentcreator #Instax #Victorialeeds #Lancombe #Schwarzkopf #Skyuk

🌟End of week round-up🌟   Here's a flavour of what our M&C Saatchi Social and M&C Saatchi Mum talent have been up to:   ✨ Byron X Costa https://lnkd.in/eHB99zDg   ✨ Mimii X Rimmel London https://lnkd.in/e3cYxkSN   ✨ Mia Maugé X OGX Beauty https://lnkd.in/eMpFS9Ha   ✨ Cleanwithcourteney X Scrub Daddy UK https://lnkd.in/etG5eRPU   ✨ Bibiana Yetty X Maltesers UK https://lnkd.in/em6DBy9K   #Endofweekroundup #Talentmanagement #Contentcreator #Costa #Rimmellondon #OGX #Scrubdaddy #Maltesers

🌟End of week round-up🌟   Here's a flavour of what our M&C Saatchi Social and M&C Saatchi Mum talent have been up to:   ✨ M&C Saatchi Social X Taylor Swift - Some of our lovely talent were so kindly invited to see Taylor Swift in concert! Huge thanks to: Debenhams, ELEMIS, amika and Cerave https://lnkd.in/evkGiTQZ   ✨ Dane Pemberton X Garnier UK https://lnkd.in/eEVqkFV6   ✨ Life With Ivy coco X Get Fussy https://lnkd.in/e7_P4jE9   ✨ Charltaylor X Canon https://lnkd.in/ewH4__y7   #Endofweekroundup #Talentmanagement #Contentcreator #Debenhams #Elemis #Amika #Cerave #garnier #getfussy #canon

✨New Talent Signing✨ - Mimii   We are delighted to welcome the newest signing to our roster of talent and this years winner of Love Island - Mimii✨   Making history as the first ever black couple to win Love Island, Mimii captivated audiences from day one with her infectious personality, head strong demeanour, and flawless sense of style. Mimii is undoubtedly set to have an impressive career ahead of her, and we can’t wait to support her in life outside of the villa.   💌 If you would like to work with Mimii, please get in touch: mimii@mcsaatchisocial.com   #newtalentsigning #contentcreator #tiktok #loveisland #beauty #fashion