Marble

Our Sustainability Lead, Anastasia Le, recently hosted an agency-wide session to review our projects with the least envrionmental impact of 2024 so far. We explored what worked, areas for improvement, and how we can apply these learnings to future projects. The Adyen Experience was noted as our event with the lowest environmental impact so far this year. Blending insightful discussions, entertainment, and invaluable networking opportunities, this event positioned Adyen as a leader in the payment solutions space. Here’s a snapshot of how we embedded sustainability into the event's design: Catering 🍽️ Careful planning avoided food waste 🥗 We excluded red meat from the menu, reducing emissions by 0.84tCO2e 🌱 We partnered with climate-conscious caterer Rhubarb, serving locally-sourced, seasonal, and plant-based options Travel & Transport 🚛 We avoided additional suppliers for furniture to reduce emissions from transportation Material Resources ♻️ By hiring production elements and ensuring new items were reused by Adyen in future, we reduced our material production 📋 Digital branding solutions meant printed signage was minimal Conscious venue choice 🏢 Frameless is powered by 93% renewable energy, with energy-efficient systems and a commitment to zero waste We’re looking forward to delivering Adyen's next event in November. See more of The Adyen Experience here: https://lnkd.in/eNqN-gX3   #ExperientialMarketing #ExperientialAgency #SustainableEvents #EventSustainability

In our latest Marble newsletter, we’re exploring one of our favourite topics: community building. At its core, every impactful experience and campaign should foster a sense of community, and that's exactly what we're passionate about. Join us as we share fresh insights and highlight community-driven projects, from celebrating the role of artists and immersive experiences to how we've been reimagining global collaboration. Take a read below. #ExperientialMarketing #ExperientialAgency #CommunityBuilding #BrandBuilding

Our latest blog by Ciara Garratt - Experience Director at Marble, delves into why experience-driven marketing strategies have become essential for brands and why that is set to continue into 2025. Here are the top 3 insights from Ciara's article: 💥 Event Spend is Booming The IPA Bellwether Report shows event budgets have been growing for nine straight quarters, with 32% of marketers increasing their event spend. This upward trend is set to continue into 2025, with an anticipated annual rise of 18.7%. 💥 Consumers Are Craving In-Person Connections In a crowded digital landscape, brands are struggling to stand out, and consumers are feeling burnout. Eventbrite reports that 78% of Millennials now prioritise experiences over products, proving that real-world engagement is driving the most impactful results. 💥 Success Goes Beyond ROI While traditional ROI metrics may not fully capture the value of experiential marketing, this isn’t a drawback. Brands are shifting their focus to earned media value, social engagement, and most importantly, the emotional connections they create with their audiences. Curious why experiential marketing is the future of brand-building? Dive into Ciara’s blog for more insights: https://lnkd.in/ds_qCmEH #ExperientialMarketing #ExperientialAgency #BrandExperience #ExperientialStrategy

Is augmented reality the future of events or just a tech fad? Lawrence Chichon, Senior Technical Production Manager at The Marble Group, takes a deep dive into this very debate. Back in 2016, Pokémon Go seemed to launch AR into the mainstream, making it the next big thing. Fast forward to today, and while AR is transforming industries like retail, healthcare, and manufacturing, its influence in the events world has been more subtle. Sure, we've seen creative uses of AR, like The Weeknd’s TikTok concerts or PGA fans using it to replay live shots, but challenges like high costs, device compatibility, and tech hiccups still hold back wider adoption. The big question remains: Does AR truly enhance human connection at events, or does it pull people further into their screens? At Marble, we believe that with the right approach, AR has the power to turn a good event into something truly unforgettable without sacrificing the vital human element. As tech giants like Apple and Meta continue to push boundaries, AR’s potential in the events space could be about to grow. But getting the balance between tech and authentic connection is key. Is AR the future, or just a fun novelty? Check out Lawrence’s full blog to explore the possibilities: https://lnkd.in/eT7Pg2jf We’d love to hear your thoughts in the comments - is augmented reality the future of experiences, or just a passing trend? #AugmentedReality #ExperientialMarketing #EventTech #EventProduction #ExperientialAgency

It was great to hear such valuable insights on leveraging analytics for business growth from our Head of Strategy and Insights Nives Zver at the Customer Experience Live Show 2024 🚀

The latest brand activation by our sister agency Marble Creative Studios, check it out 👇

Since co-founding The Marble Group over a decade ago, our Managing Partner Emily-Rose Perez-Fragero has experienced the full spectrum of networking - both online and in person. From the power plays to the pitfalls, she’s seen it all. In her latest article, Emi dives into the debate on virtual vs. in-person networking. While digital platforms have their perks, she argues there's no substitute for the meaningful connections forged face-to-face. Curious about her take? Read Emi’s insights on why IRL networking still reigns supreme: https://lnkd.in/eVvu528B What do you think? Is the future of successful networking online, in-person, or a hybrid mix? Drop your thoughts in the comments, we’d love to hear from you. #NetworkingEvents #B2BNetworking #ExperientialMarketing

We know your LinkedIn feed is saturated with a lot of content that you have no desire to engage with, so if you're looking for a truly interesting read to go alongside your morning coffee, Dan's the man for you. Check out Dan Monteith's new blog for our sister agency - Marble Creative Studios, diving into the beauty of great brand collaborations 👇

Weeks into London living, one of the newest additions to The Marble Group Lottie Mitchell shares her rich outlook on the years she has spent in Madrid enjoying a culture where social gatherings needn't be grandiose to be special. From venue to kitchen table, the cultural nuances of achieving human connection resonate from city to city and we - Marble - share in the view that a feeling of community is always the answer to an evening well spent, and an event well executed. Share in Lottie's celebration of Madrid and how she intends to bring her perspective on experiential marketing to the city she now calls home and our clients here at Marble: https://lnkd.in/eU9tEHzb #ExperientialMarketing #ExperientialMarketingAgency

“How do we make change happen?” Rather a big question from our Chief Content Officer - Patrick Keogh to be asking from the comfort of our living room in The Marble Group office at the end of the working week. But our answer to this question, no matter the context, will always be: getting people in the room. This week, the room is further afield in NYC. From the launch of the Fin-Erth Awards to the Plastic Health Symposium at New York University, read on to see what Patrick’s up to at New York Climate Week and why it matters: https://lnkd.in/g7r6A7QY Shoutout to: Serena O., Sian Sutherland, Fin-Erth, PlasticFree.com, Imogen Fairbairn, Gail Gallie, Goals House & UNICEF Innovation #NewYorkClimateWeek #ClimateEvents #SustainabilityEvents