°Small World

The work that made Sadia Noor 👇 Britney Spears x NSYNC x McDonald's Mass Effect 3 Red Dead Redemption The Unbearable Lightness of Being Harry Potter RPG fanfic forums Beats by Dre Michael Cera Naomi Osaka Find out what all of these things have in common by reading the article from our brilliant new Creative Partner.

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InvestEngine picks °Small World as their lead creative agency. And we're going to be working on something pretty big. InvestEngine is one of the UK’s fastest-growing investment platforms, racing towards a billion pounds invested on behalf of its clients. Which is no surprise given the position they take in the market. In a world of fast money, snake oil salesmen, and casino-like trading apps, InvestEngine is a breath of fresh air that the market needs. As much as we sold them on our vision for their brand, they sold us on promoting a financial future which is altogether slower, smarter and a lot more fulfilling. It was a hard-fought, competitive pitch process with none other than Uncommon and Rhapsody so we're delighted to get to work. Full article from LBB in the comments below. #Advertising #Fintech

I can't wait to create good chaos with our new Creative Partner, Sadia Noor. It took 6+ long months to find Sadia but it was well worth the wait. Her experience is the perfectly eclectic mix that a business like ours needs. Campaign UK's lovely write-up does a pretty good job of laying that out. She's the perfect person to bring our weird and wonderful brand of creativity to life consistently across all of our clients and beyond. Speaking of which more client wins and new work incoming. Watch this space. 👀 Sadia Noor - howdy, partner. P.S. Full article in the comments.

You'd have to be crazy to not vote for our SXSW panel. Find out how you can help below (it'll take 3 minutes). So excited to finally announce this insane lineup. This is the first of two °Small World SXSW panels. 💯 The Entertainment 100™ 💯 Hot on the heels of our sensationally popular report Entertain or Die we'll explore how brands are stealing share of voice from market-leading competitors with entertainment-first strategies and tactics. In a SXSW exclusive, we'll also unveil the 1st edition of the Entertainment 100™. A ranking of the world's most entertainment-first brands, both big and small. Joining our soon-to-be-announced Creative Partner on stage will be: Jon Evans - CCO of System1 and host of the Uncensored CMO podcast Andy Pearson - VP of Creative at Liquid Death James Kuczynski - Brand Creative Director at Duolingo All we need from you is your vote. All you need to do is register, upvote and leave a comment if you feel like it. The deadline is this Sunday (18th August). The link is in the comments. P.S. 2nd panel will be announced tomorrow. We'd love your help there as well. #entertainment #SXSW #PanelPicker  

2 star-studded SXSW panels in as many days. And yes, we still need your help to make it happen. Introducing... 🔥 Brand Heat: Atlantic Records, adidas and Mother 🔥 In an increasingly fragmented world where everything is a niche, and we find ourselves chronically online, is there a reliable way for brands to stay hot? Spoiler alert - it’s hard and getting harder. But from Barbie to Brat, Marc Jacobs to MSCHF, Aimé Leon Dore to Duolingo, there are a class of cultural properties that create and maintain heat like no others. Joining yours truly on stage will be: Sam Spencer - Marketing Director at Atlantic Records and one of the architects of BRAT Summer. Georgia Wagstaff - Originals Lead in the adidas London Newsroom, making the brand hot across the UK. Oriel Davis-Lyons - CCO at Mother NY, ex Spotify Head of Creative and expert in how brands enter culture. We're going to top things off with a SXSW exclusive 1st look at the Brand Heat Tracker™, a way of visualising the enduring heat map of brand moments across space, medium and time. All we need from you is your vote. All you need to do is register, upvote and leave a comment if you feel like it. The deadline is this Sunday (18th August). The link is in the comments. #entertainment #SXSW #PanelPicker

More on °Small World 2.0, thanks Sam Bradley.

It's official. We're part of the family. 🤝

The creative working economy is broken, we were born to fix it. In an increasingly fragmented communications landscape, there are 100s of unique problems which brands face. You need an intensely specialist, creative and totally divergent group of thinkers for every single brief. The same team can’t tackle it all, regardless of if you build that team in-house or hire an agency partner. Put bluntly there’s under 1% of businesses worldwide who can build the teams of talent you need to win.  Then there’s us. We curate, build and run unique teams for every brief. An unfair creative advantage for global brands. Fewer. Faster. Freer. Creativity, curated.