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The Drum

The Drum

Internet News

London, England 185,064 followers

Helping marketers make better decisions.

About us

The Drum covers modern marketing, agency business, creativity & the future of media. Our content helps global marketers make better decisions.

Industry
Internet News
Company size
51-200 employees
Headquarters
London, England
Type
Privately Held
Founded
1985
Specialties
marketing, advertising, media, technology, agencies, branding, marketers, CMO, digital media, design, creativity, content, content creation, research, awards, conferences, and video

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Employees at The Drum

Updates

  • The Drum reposted this

    View profile for Amy Houston

    Senior Reporter at The Drum (Marketing, Advertising, Creativity)

    WPP staff told to work from office pantries and couches as RTO deadline looms When I first reported on WPP’s RTO announcement in January, many managers within its agencies told me they felt ‘blindsided’, learning of the policy just hours before it became public. In a memo to staff at the time, CEO Mark Read stated that WPP was a ‘people business’ and that the campuses offer “superb working environments” but that it will take “detailed planning” in the months leading up to April to address "capacity requirements". Read also stated that the move was “key to our future growth and success,” but employees have told The Drum that they are still struggling with unanswered questions, unclear logistics, and workspace concerns, which aren’t conducive to business growth. Fast forward to March, I’ve spoken with senior staffers from within the WPP network, who wish to remain anonymous, to find out how tomorrow’s return-to-office mandate is playing out. Sources have shared floor plans for VML Atlanta and New York, CEO emails and a recording of a recent companywide Town Hall meeting, which paint an disorganized picture of the holding company. Take VML Atlanta, for example, where some employees have been told to expect “ten people to a couch” or to utilize pantry spaces to accommodate everyone. You can read more about the findings on The Drum, as well as what WPP had to say on the matter. Link in the comments. #WPP #Advertising #Marketing #RTO #VML #TheDrum

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  • WPP’s return-to-office mandate starts tomorrow: employees dread having to work from pantries and sofas. The Drum speaks with senior staff within the WPP network, who wish to remain anonymous, to uncover how tomorrow’s return-to-office mandate is truly unfolding and their thoughts on it (a few quotes below). Sources have shared floor plans, CEO emails, and a recording of a recent companywide ‘Town Hall’ meeting, all of which highlight a disorganized picture of the holding company. Read more on The Drum: https://lnkd.in/eiuj6x45 🥁 #WPP

  • This Week in Marketing 👇 🎬Ads of the Week: Dreamies, Glenmorangie, Telekom, McDonald's and Twix. 🍫Twix goes maximalist: A $2m brand refresh proves that sometimes, more really is more. 💰Tariffs incoming: Trump’s ‘Liberation Day’ on April 3 could mean budget cuts and ad spend pullbacks. 🍻Carlsberg’s U-turn: After nearly a decade away, the beer brand is back sponsoring Uefa. 🎵Ads out, gigs in: A new browser extension swaps banner ads for music and gig alerts. 😈Time to get nasty?: On X, mean brands win big. Should yours play along? #Newsletter #Advertising #Marketing

  • Productivity in 2025: Are You Falling Behind? Only 40% of employees feel motivated, and inefficiency is costing companies big. Work tools alone won’t fix the gap between strategy and execution. In monday.com latest playbook, discover 4 key ways to turn plans into action, boost motivation, and power up your processes. 📥 Get your copy now! https://lnkd.in/eqhEjGv6

  • View organization page for The Drum

    185,064 followers

    In an era where brands on social media are deeply engaged with pop culture, how do we balance playfulness and appropriateness? 🤔 As brands are being celebrated for playful voices, witty comments, and edgy content, the question of appropriateness is rising. Popular brands have faced criticism for crossing the boundaries of appropriateness by making arguably ‘distasteful’ comments about pop culture events, celebrities, and other similar topics. How can marketers strike the balance between being cool and maintaining decorum? Comment your thoughts below ⬇️⬇️ #Marketing

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  • The Drum reposted this

    View profile for Richard Draycott

    Associate Editor at The Drum

    I don't want to invade your privacy, but.... We're creating video content around privacy-led marketing and I'm looking for brandside marketers (CMO/performance director level) who'd like to come to The Drum Labs and share their insights and expertise on how people are reacting to the privacy landscape and what they are implementing in their companies with regard to privacy conscious marketing strategies. Drop me a DM or email to richard.draycott@thedrum.com if you want to get involved. #privacy #privacyledmarketing #marketing

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  • The Drum reposted this

    View profile for Jenni Baker

    Senior Editor - Branded Content at The Drum

    ROI is your currency - but are your marketing efforts proving their value in the boardroom? 💸 I’m at Google’s Think Measurement event today, where all eyes are on proving long-term impact and finding new ways to measure media effectiveness. Here’s a quick peek at what we’re hearing so far: 📱 Single-touch attribution isn’t enough anymore – consumer behavior is too unpredictable. 📊 A holistic measurement strategy is key to understanding true ROI. 🤖 AI-powered tools are pushing us towards more intelligent, adaptable measurement. 🧪 Don’t be afraid to experiment – curiosity & continuous learning will set marketers apart. If that’s piqued your interest in learning more about holistic measurement and new AI-powered tools, keep an eye out for a full event recap and key takeaways coming soon in our Responsible Marketing Hub on The Drum: https://lnkd.in/eZhRmHG4 In the meantime, how are you adapting to the evolving landscape of marketing measurement? I’d love to hear your thoughts and challenges in the comments below. #ThinkMeasurement

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