mira marketing

Happy Kyle-iversary!🥳 And what a fantastic year it's been since Kyle Neal joined our Paid Social team! His creativity and dedication to his clients has left us nothing short of amazed. We're truly grateful to have him as part of the mira team! And of course, we hope you love your Pikachu balloon. I think this calls for a Pokemon balloon tradition with every year of service...keep catching 'em all! 🧡⚡ #StaffAnniversary #PaidSocial #Meta #FacebookAds #DigitalMarketingAgency #Ecommerce

📍 Why does your products 'location' matter? Quite simply, it's all in the power of positioning - offering customers something they are already looking for. Gareth Booth, co-founder of Holy Moly Dips, transformed his side hustle into a full-time success. After landing 74 Waitrose stores in a single meeting, it was their breakthrough deal with supermarket giant Sainsbury's that really took things to the next level! 🎙️ Learn all about their journey as Stuart, mira's founder, chats with Gareth Booth from Holy Moly | B-Corp™ as he tells their story. #Ecommerce #CEOPodcast #BusinessStrategy #MarketingAgency #Podcast #MarketingStrategy

mira is growing and we're buzzing to welcome more amazing talent! ✨ Say hello to Curtis, our new Paid Social Manager. A few things we've learned about Curtis so far... 🌏 Curtis travelled around Southeast Asia and even lived down under in Melbourne last year. 🎵 Music lover through and through - you'll find him at plenty of gigs and festivals, with Glastonbury being his latest. ⚽ A big Middlesbrough fan (hoping for a promotion this year!) Welcome to the team Curtis! Here's to great things ahead! #PaidSocial #FacebookAds #DigitalMarketing #SocialMediaMarketing #AdAgency #Ecommerce

🧠 𝗣𝗮𝗶𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗧𝗶𝗽 𝗢𝗳 𝗧𝗵𝗲 𝗪𝗲𝗲𝗸 Kyle says... 💬 "If you want to effectively target cold audiences, you need to use custom audience exclusions." Without exclusions, you’ll have a harder time uniquely tailoring your messaging to audiences at each level of your funnel. Ads targeting cold audiences should differ from those targeting people who are already brand-aware, as they’ll be convinced and motivated in different ways to make a purchase. We typically exclude purchasers from the last 30, 60 or 90 days. This depends on your products and the types of ads you’re running. Excluding purchasers means that not only are you reserving your prospecting budget for new audiences, but you’ll also avoid pestering those customers who’ve just made a purchase! #PaidSocial #FacebookAds #AudienceExclusions #AudienceSegmentation #Meta #DigitalMarketing

The birthdays keep coming at mira! This time it’s our talented Head of Design Alan’s turn to blow out the candles! 🥳 Alan's creativity and expertise are instrumental in bringing our ideas to life and ensuring everything we do looks great! We're incredibly fortunate to have him on our team. Please join us in wishing Alan a very happy birthday. 🎂

Happy birthday to one of our new staff members, Timi Iyanda! 🎉 We couldn't resist celebrating with a mira classic - a Colin (or Cuthbert) the Caterpillar cake...because who doesn't get their best ideas with a slice of cake in hand? In just a month, Timi has hit the ground running and settled well into the team. He's enjoying his day off today in the capital...what a way to spend the bank holiday weekend! We hope you have the best time Timi! 🎂✨ #StaffBirthday #SEOAgency #DigitalMarketing #SEO #SearchEngineOptimisation #SEM

One of the world's most recognisable brands didn't get to the top with mediocre marketing! Join us as we break down the 3 core principles behind Nike's marketing strategy and how they create a lasting impact on customers. And the best part? Any brand, of any of size or industry can start applying these tactics today. So what are you waiting for...Just Do It! ✔️ #Nike #NikeMarketing #MarketingStrategy #BusinessGrowth #CustomerExperience #DigitalMarketingTips #DigitalMarketingAgency

💡 𝗣𝗣𝗖 𝗧𝗶𝗽 𝗢𝗳 𝗧𝗵𝗲 𝗪𝗲𝗲𝗸 Madison Lumley says... 💬 “We all know that campaign segmentation is important for ads. But knowing HOW to segment effectively is what truly makes the difference!” If your PMax/Shopping ads convert consistently, with over 30 conversions per month, you should go beyond basic segmentation structures. 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗕𝘆 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 Analyse scripts or in-platform data to segment by high/low performing products. This allows you to monitor bids based on the performance of products and gain greater control to scale ads. ⚡ We love to use Mike Rhodes scripts to help us out here! 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗕𝘆 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 Now, this applies specifically to e-commerce brands. Stay organised amongst the hectic change of seasons to ensure that you’re advertising the highest-demand products with a budget that meets shifting trends. As customer needs evolve from season to season depending on weather changes or life events, you're campaign strategy must follow. 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗕𝘆 𝗣𝗿𝗶𝗰𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 Price is a key factor in buying behaviour. Isolate products that are cheaper than your competitor's products into a campaign, to ensure your brand wins that auction every time. Use GMC to analyse your price competitiveness in the market and push bids aggressively to products with competitive prices to win more conversions and drive brand growth. #PPCAdvertising #GoogleScripts #AudienceSegmenting #DigitalMarketingAgency #GoogleAds

Black Friday talks in August? That's right - getting ahead of Q4 (and Q5!) prep is key, and it all starts now! Our Performance Marketing Manager, Sami, gathered the team together to strategise and prepare for the upcoming BFCM season. The earlier the prep, the bigger the impact. Start setting your business up now for Black Friday success! 🚀 #BFCM #BlackFridayMarketing #DigitalMarketingAgency #SaleStrategy #PerformanceMarketing #BlackFridayPrep

Last week we said goodbye to our Paid Social Manager Alina Walker🥹 Since joining us in November 2022, it’s been an absolute pleasure to have you as part of the team and thank you for all your hard work across our Meta, LinkedIn & TikTok platforms. You’ve helped shape the department to where it is today and while we’re sad to see you go, we’re also very excited for all the new opportunities coming your way! You’ll be a massive miss in the office (especially in the party planning committee 🥳) with all your viral TikTok videos and expert yoga advice to share. Your poem recited at the Xmas 2022 party will go down in the mira history books, and we’ll never tire of receiving your annual Xmas cards featuring Chunk & Bean (her Guinea Pigs) wearing tiny crocheted bobble hats! So don’t forget to pop in to share the odd 2Knives, Proven Goods, or rose wine, because we (mainly Melbie) will miss you & really do wish you all the best! Lots of love The mira team x (AKA the best colleagues you’ll ever have!) #GoodLuck #PaidSocial #DigitalMarketingAgency #FacebookAds #Ecommerce #SocialMediaMarketing