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One trait you NEED if you sell expensive products online: Patience.  Higher price tag usually means lower sales volume. And lower sales volume means less data on what’s working. I see lots of brands selling high-ticket items make mistakes because they want to move too fast. Here's where they go wrong: 1. They test too many ads Sales are spread out thinly between all the creatives. So you never have statistically significant results on what’s working. 2. They change targeting too often Similar to above. With fewer conversions coming in, you likely haven’t left enough time between changes to be able to have statistically significant results on what’s working. 3. They make decisions on leading metrics (not sales data) Some brands' leading metrics correlate with sales. But a lot of brands have zero correlation between CPM/CTR and Sales. If you try replace conversion data with leading metrics data, you can easily end up backing the wrong horse. On the upside, you’ve usually got great margins. You just have to get comfortable moving more slowly. And being more choiceful in what tests you run. Because you can’t run as many tests as high volume brands. #ecommerce #paidads #creativeandmedia

Struggling with ad automation and seeing mixed results? Then take a page from LOOKFANTASTIC.COM's profitable playbook! They tackled Performance Max's inefficiencies head-on and 𝐛𝐨𝐨𝐬𝐭𝐞𝐝 𝐭𝐡𝐞𝐢𝐫 𝐝𝐚𝐢𝐥𝐲 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 by 𝐮𝐧𝐩𝐫𝐞𝐜𝐞𝐝𝐞𝐧𝐭𝐞𝐝 +𝟑𝟗% 𝐢𝐧 𝐭𝐡𝐞 𝐆𝐞𝐫𝐦𝐚𝐧 𝐦𝐚𝐫𝐤𝐞𝐭. Here's how they did it: · 𝐌𝐮𝐥𝐭𝐢-𝐝𝐢𝐦𝐞𝐧𝐬𝐢𝐨𝐧𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: By categorizing products based on strategic importance, LOOKFANTASTIC focused their budget on high-potential items. · 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Our software dynamically adjusted campaigns to reflect changes in product assortment and goals. · 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Fine-tuned control over ad performance allowed continuous optimization to hit their most strategic business goals! 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐥𝐢𝐤𝐞 𝐋𝐎𝐎𝐊𝐅𝐀𝐍𝐓𝐀𝐒𝐓𝐈𝐂? Dive into the full case study and see how you can learn from a market leaderachieve similar results. 📈 https://lnkd.in/dVYC_WDC … and a big shoutout to Cal Salvaggio and Robert Davis for their awesome performance marketing success story! #ecommerce #digitalmarketing #googleads #PMax #advertising #casestudy #LOOKFANTASTIC

I recently ran an A/B test to see which discount offer resonated better with our audience: Buy One Get One Free (BOGO) or 50% off on the purchase of 2 products. Here are the results: I spent an equal amount on both ads and ran them for 7 days. The results were surprising. BOGO offer drove higher sales volume than the 50% offer. Cost per purchase was 24% lower for the BOGO offer, and the conversion rate was also a lot better. Key Takeaways: - Understand your audience: What kind of discounts resonate best with them? - Test and optimize! Always take action after looking at data. - Divide your audience in different cohorts and do experiments. - Continuously test each element: your creative, your audience, your landing page, your CTA, etc. Let me know your thoughts on my key takeaways in the comments 🙌 #businessgrowth #marketingstrategy #customeracquisition #growthhacking #salesfunnel #conversionoptimization #marketing #discounts #abtesting #datadrivenmarketing #ecommerce #sales #performancemarketing #performancemarketer

Excited to Share My Latest Analysis on Optimizing Revenue for Google's Merchandise Store! 📈 I recently completed an analysis to boost revenue for the Google Merchandise Store. Here are the key strategies I explored- 🚀 Key Strategies: Boosting Sessions via SEM: Optimizing Search Engine Marketing to drive more qualified traffic. Improving Conversion Rates: Enhancing personalized recommendations and streamlining the checkout process. Increasing Average Order Value (AOV): Tailoring promotions and bundling strategies for high-value customer segments. Targeted Merchandising: Focusing on high-revenue products through strategic merchandising. Next Steps: Conduct A/B testing to validate hypotheses. Integrate strategies across all marketing channels. Continuously analyze user behavior and optimize based on insights. Implementing these strategies we can hope for a positive impact! More details are in the shared PPT. Feel free to connect if you have any questions or want to discuss these insights further! 🌟 #DigitalMarketing #Ecommerce #RevenueGrowth #GoogleMerchandiseStore #DataAnalysis #BusinessAnalysis

The Ultimate Google Ads Account Structure for eCommerce Success: To fully harness the power of Advertising, a well-organized account structure is crucial. Here’s the best approach: 💎 Segmentation by Product Categories: Group your products into specific categories to ensure your ads are highly relevant. 💎 Dedicated Campaigns for Top Performers: Identify and create separate campaigns for your best-selling products to maximize visibility. 💎 Smart Bidding Strategies: Utilize Smart bidding strategies to optimize for conversions, clicks, or target ROAS based on your goals. 💎 Comprehensive Analytics: Set up detailed tracking and reporting to monitor performance and make data-driven decisions. 😎 Don't miss out on the opportunity to revolutionize your eCommerce advertising! I have a few exclusive slots left for a personalized consultation to help you implement these strategies and get the most out of your shopping ads. 💬 DM me now to secure your spot and take the first step towards transforming your eCommerce business ! Let's make your store the next big success story. #eCommerce #ShoppingAds #AIinMarketing #DigitalMarketing #OnlineStore #MarketingStrategy #AdCampaigns #BusinessGrowth #AI #Innovation

Learn, Test And Refine. It's another beautiful week to exhibit our competence in our various work stations and as promised, we are are to discuss how we can "Learn, Test and Refine" our Ads campaign in order to achieve the best results. The first thing to look into is, "Understanding Your Customers Path To Purchase" because, a good grasp of this, surely will lead not only to the growth of our Omnichannel Sales, but to the retention of existing customers and attraction of new ones! Do you know how many times a customer has to interact with your Ad campaign before making a decision to purchase? Well, this is actually the main reason why we are here today so we can have the process all broken down and also reiterate how important it is for every business entity. First step towards this goal is to, "Explore Your Attribution Journey In Google Ad", secondly is to "Explore The Conversion Paths Report In Google Analytics 4". These two steps will give us a substantial knowledge of our customers behavior on their journey to making a purchase because. The steps will give us access to anonymous, aggregated consumer data showing what characteristics our top customers share, allowing us to "Understand Our Best Customers". Finally, it is important to conduct a test drive using drafts and experiments before trying out new strategies in our Ads Account and Performance Planner to test different budgets! In our next post, we will highlight, 'How To Grab Every Opportunity On The Table" while running our Google Ads Campaign. Stay Tuned! #digitalmarketing #digitaladvertising #marketing

We have a reporting dashboard for our long-term clients that notifies us when certain numbers are hit. This particular group of numbers tell us that we can drop and sometimes even completely cut ad spend for a month and drive a) the same level of performance or b) more than. With the eCom brands under our care, this is a huge relief when we can deliver the good news. Imagine producing the same cash (or more), without ad spend - and is just one of the tactics we have up our sleeves when it comes to adding (and protecting) cash into your brand bank accounts. #eCommerce #digitalmarketing #marketingagency #marketingmanager #metaads

95% of DTC brands analyse data incorrectly (These are the 6 metrics I can't live without) Lifetime Value (LTV) • Arguably the most important metric in E-commerce • How much does each customer spend throughout their lifetime as a customer • Subscriptions and repeat purchase models are the best way to increase LTV Cost Per Acquisition (CPA) • How much does it cost you to acquire a new customer • This will really vary depending on your gross margin and LTV • The higher your target CPA, the higher your chances of succeeding Click Through Rate (CTR) • What % of everyone that saw your ad actually clicked through • This helps you understand how effective your content and copy is • This is vital to understand if you target audience resonates with the messaging Conversion Rate (CVR) • What percentage of the people that click through actually purchase • This gives you an idea of how optimised your funnel is • For many investors, the holy grail of metrics Cost Per Click (CPC) • How much do you spend to get people to click on your CTA • This helps you understand if you are profitable or not • If CPC is too high, you have a creative or copy issue Return On Ad Spend (ROAS) • How much revenue do you generate per $ invested into marketing • This metric has lost a lot of importance due to attribution issues • However it still needs to be considered when analysing data

At Admetrics, we've compiled 162 pages filled with a decade of marketing know-how, incorporating the latest e-commerce trends and real-world examples from DTC brands, like PAUL VALENTINE, Oatsome , Dollar Shave Club, apfelband, Allbirds, bumpli GmbH, Kitsch and many more. The playbook acts as a comprehensive guide and cheat-sheet for anyone in the e-commerce field. Here's a preview of what's inside: - Foundations of a strategic e-commerce marketing plan - Crucial preparations before major sales events - An outline of data analysis challenges and how to overcome them - Core methods for measuring marketing efficiency - A thorough overview of tracking and attribution - Essential metrics for marketing analysis - Advanced conversion and funnel optimization methods and tactics - Innovative offer and pricing strategies - Insights into consumer psychology & behaviour - Guidelines for creating compelling social media ads - Strategies for successful influencer partnerships - Advice on creative experimentation - Strategies for maintaining customer engagement post-purchase Like this post & comment “PLAYBOOK” to receive your copy. #marketing #playbook #digitalmarketing #dtcmarketing

Grow revenue and increase ROAS from your Google shopping advertising budget with Cobiro Label Manager. It can be activated using any CSS, also Google Shopping #Googleads #marketing #googleshopping