Morrama | Certified B Corp

Kibu's print-on-demand store is live with a custom colour editor. Most kids' headphones are designed to break. Kibu is designed to last. A New Standard in Kids' Electronics is here. 💡 What if kids could build, repair, and recycle their own headphones? For too long, children's electronics have been made to be thrown away—millions of broken headphones end up in landfills every year. Kibu changes that. Design that empowers. Materials that matter. Kibu isn’t just another pair of headphones. It’s a hands-on experience, a statement against waste, and a blueprint for the future of circular design. 🔧 Built by kids – No fiddly wires or screws. A fun, STEM-based learning experience. 🛠️ If they break, you can fix them – Modular design means you replace parts, not whole headphones. 🌱 Sustainably made – 3D printed in London from recycled PLA. 🔊 Safe for young ears – The Kibu Safety Engine ensures sound never exceeds 85dB. 🎵 Daisy-chainable – Connect multiple headphones for group listening. Made in London. Built to last. Designed by Morrama | Certified B Corp. Manufactured by Batch.Works. 🚀 From winning Design of the Year in The Guardian, to a whirlwind Kickstarter launch and even a celebration at the King’s Garden Party—Kibu has already made waves. And behind the scenes? A massive shoutout to Sam Beaney, who’s refined everything from order automation to the perfect unboxing experience. This is just the beginning. Kibu is redefining how we design, make, and experience consumer electronics. 🔗 Check them out now → kibu.family

A design evolution with Wild and Shellworks Good design is about evolution, not excess. We took a fresh look at the Wild shower gel packaging—refining the form, improving the refill experience, and reducing costs, all while ensuring full compatibility with the original case. No need for customers to replace what they already have. Sleeker, smarter, and just as sustainable. Small changes, big impact. More on the material Vivomer – The sustainable plastic alternative At the heart of this project is Vivomer, developed by Shellworks. This compostable material is a breakthrough in sustainable design. what is key about Vivomer is that it fully biodegrades in compost soil or marine environments, leaving no microplastics behind, yet it remains highly stable in use. It can be molded like most plastics so it is lightweight, versatile and - as in this case - can often be a simple drop-in alternative to plastic packaging. The added benefit is that the company is based in the UK, enabling both development and manufacturing to be on-shored; enabling supply chains to be more agile and reducing shipping time, costs and impact. #productengineering #sustainabledesign #morrama Project team Lucy Williams, Jo Barnard

Why Great Design Needs a Global Perspective Great design doesn’t happen in a vacuum. In her latest article, Jo Barnard explores how working with designers from different cultures and backgrounds brings fresh perspectives and richer creative outcomes. As the world becomes more connected, the design industry has a huge opportunity to embrace this diversity. From Japanese precision to Scandinavian minimalism, and influences stretching from the Bronx to Belfast, Eritrea to Eton, these varied experiences lead to products that resonate on a global scale. At the heart of it all is empathy—understanding and respecting the lived experiences that shape design preferences and methodologies. It’s an important read for anyone thinking about the future of design. Read Jo’s full piece in the link below. #globaldesign #leadership #morrama Creative Review

More insights on the Shellworks and Wild refill project #casestudy

The team's CES picks including a "paper" battery and scary cute robots, plus Jo's thoughts on the Kier Starmer’s AI gamble.

Mindful AI: Because It’s Time the Kids Got a Look-In CES 2025, where tech giants unveiled their latest marvels. Personal AI supercomputers? Check. Generative AI in TVs? Of course. Retail ad placement tools? Riveting. But amidst all this innovation, there’s a glaring oversight: AI products for children. Let’s talk facts. The majority of 8-14-year-olds in the UK already know about AI and, surprisingly, think it has the potential to be helpful. (Hope springs eternal.) Meanwhile, 1 in 5 young people with mental health disorders are stuck waiting for support, with over 250,000 children on NHS lists as of March 2024. The support these kids need—counselling, coaching, therapy—doesn’t scale easily. But you know what does? AI. At Morrama, we couldn’t help but wonder: if AI chatbots can handle customer complaints and summarise your emails, surely they can do more for kids than just read out bedtime stories? Enter Mindful AI—our exploration of how AI could provide actual value to children aged 6 and up. Four Tools for the AI Natives We’ve developed four near-future concepts that combine machine learning with creativity to support kids in key areas: Managing emotions: because feelings are hard, and kids deserve better tools to navigate them. Exploring creativity: encouraging artistic expression, avoiding addictive filters. Building connections: fostering meaningful interactions, instead of just more notifications. Finding an escape: creating imaginative spaces for kids to reset and recharge. Why Now? If Gen-Z are digital natives, the kids born today are AI natives growing up in a world where AI is an everyday utility. The tech they encounter will shape how they think, feel, and interact with the world—and that deserves our attention. Mental health in children isn’t an easy problem to solve, but we believe it’s one worth tackling. With input from a child psychiatrist, we’re imagining a future where AI isn’t just clever, it’s compassionate—seamlessly woven into the home to support children when they need it most. After all, if AI can help adults optimise their ad spend and binge-watch better, surely it can help the next generation live a little lighter. #ai #CES25 #MorramaLab #mentalhealth Project team Ben Melvin, Léa Berger, Lucy Williams, Daniel Lloyd, Jo Barnard Thoughts and words Andy Trewin Hutt

What will design look like in 2025? Dirty aesthetics, skinny jeans and cherry vibes, warmth and quiet luxury, new business models. More predictions here in The Drum https://lnkd.in/dZujYAsv Pentagram Morrama | Certified B Corp ustwo 20.20 Limited Tom Banks

Jo makes the creative news this week in The Drum, with her hopes/predictions for 2025.

Design Week asked founder Jo and other industry leaders what they hope to see from their teams – internal and external – in 2025. Her response: “Bring a sense of joy and wonder” "if we are going to make new things, let’s make them well. Let’s really craft every detail and, above all, let’s make them beautiful and timeless and wonderful from start to finish." Read the full article and see the other responses in the link below. #trends25 #2025goals #morrama10 #designweek Jo Barnard Design Week

You know we do sustainable design projects but do you know the full story? Discover the inspiring story behind Jo Barnard, founder of Morrama and a leader in sustainable design. Five years after establishing Morrama, Jo embarked on a transformative journey into designing for sustainability. What sparked this shift? Dive into her powerful insights and the passion driving her mission to create a more sustainable future. 🔗 Watch the full interview here: https://lnkd.in/dyTAQHEp #DesignDeclares #SustainableDesign #RegenerativeDesign #DesignAndClimate #Talks