OK COOL

With Christmas just around the corner, getting a spot onto Gen Zalpha's wishlist is kind of... goals. We just wrapped our campaign for Meta Quest 3 where we found the secret sauce for resonating with Gen Z consumers 🔥 The Insight: Many are excited by mixed reality, but through the narrow lens of an alternative gaming device. Meta asked us: How do we show Gen z that Quest 3 is so much more? Here’s what we did: 1️⃣ Told real stories: ↳ We cast 5 creators in the UK and Germany. ↳ To share how Meta Quest 3 empowers their identities. 2️⃣ Captured their duality: ↳ Through the lens of identity and reality. ↳ How they seamlessly shift between URL/IRL. 3️⃣ Maximised reach with UGC: ↳ Raw, authentic, and relatable content. ↳ Helping to redefine how Gen Z see VR. And the results so far? 📈 11.5M+ video views 📺 80 unique videos to be optimised throughout the campaign. (And it’s still LIVE!) Proud to be partnered with Meta. Proud of the OK COOL team. WORLD CLASS 👏💐 Get in touch with your Christmas brief today 🤝 studio@okcool.io

How are you going to win over luxury consumers this holiday season? It starts with making people feel something. Your social content should: ✨ Articulate your brand world in the most human way ✨ Tap into ultra-realities that invoke emotion ✨ Immerse your audience into your overarching brand story 👜 Take our recent work for Jimmy Choo's Menswear '24 campaign as an example—where we created social-first content that upheld the brand's luxury standards using simple, but effective concepts: https://lnkd.in/eCbxFGwc 🌟🎄OK COOL is booking Christmas and holiday campaigns now. Get in touch: studio@okcool.io🎄🌟

It's allll about the vibe check. OK COOL Co-Founder Jolyon Varley took the stage at Paradigms last month to share what he looks for in new client relationships. Watch below 👇 #Paradigms2024

When it comes to celebrity brand partnerships, it doesn't get much better than Zendaya for On. Read below for Jolyon Varley's view on why this collab stands out, and what other brands can take away. THIS is how brands should work with celebs. I find the On x Zendaya collab soo refreshing 👟✨ Why? It doesn't feel forced at all. It feels real. Human. Personal. AUTHENTIC! 👉 Shot in the beautiful Swiss Alps, the birthplace of On 👉 Fresh off the tennis courts in Luca Guadagnino’s Challengers, Zendaya speaks to her love of movement It's genuine and relatable. Yet totally aspirational. The content has a real energy to it. It’s not just about promoting a product. It’s about capturing a lifestyle. A culture. Idk about you... But it makes me wanna buy some On sneakers and head to the Swiss Alps lol. Kudos to the On team on this 💐 This is EXACTLY how all brands should be thinking rn. Anyone else agree? ♻️ Repost if you love this campaign too.

Luxury brands are only just starting to "get it" when it comes to social-first creative and brand world building. Here's what OK COOL Strategist and Wellness Cool-Girl Elle Louise Binns has to say: The new wave of luxury brands understand that in order to appeal to the next gen consumer, they need to: — Lean into niche communities — Add something NEW to the conversation — Actually listen, and respond, to their audience Those doing it well include: ✨ Loewe ✨ Marc Jacobs ✨ Jacquemus So how can other brands, in and outside of category, find their unique perspective? 👇 We dig into this new wave of luxury brands on social in our new social trend report, Gatekeeping Information is SO Boomer Coded! (Link in comments).

Whether you love or hate AI in the creative industries, you HAVE to check this out 👀 We recently uploaded our latest trend report into Google's NotebookLM, a language model that turns any source material into conversational subject matter – and in this case, a very realistic sounding podcast between two "hosts." Listen to the Notebook LM's interpretation of 'Gatekeeping Information is SO Boomer Coded!' and get ready for your mind to be blown 😵

Liz Stone talks through Nutter Butter's latest TikTok strategy... The most UNHINGED brand TikTok account ever? 👉 This one video alone has racked up 11.5 MILLION VIEWS 🤯 I’m talking about America’s Top Peanut Butter Cookie: Nutter Butter 🥜 Their strategy? ⚡️ Unsettling. ⚡️ Bizarre. ⚡️ Complete chaos. And you know what? It’s WORKING. 🔥 They’ve gone all-in on an anti-design, anti-aesthetic approach that doesn’t directly sell the product. BUT… The cookie itself is the main character. 🍪 They’ve managed to create something that totally resonates with Gen Z. Why does it work? 🔸 Their visuals are antagonistic. 🔸 It stops your scroll with its shock-factor. 🔸 Taps into the dark side of internet culture. 🔸 ‘If you get it, you get it’ community vibe. 💡 Here’s the interesting part: I asked a bunch of Gen Zers on our team and… NOBODY could agree! Some love it. Some hate it. 😅 So what makes this chaos so powerful? In a sea of basic brands that keep copying each other… Nutter Butter’s approach is BRAVE. 🚀 They create with confidence. They don’t care if everyone loves them. They know that being memorable > being universally liked. And that’s exactly what Gen Z wants to see. 🔥 A brand presence you can’t ignore. 🔥 One that pushes boundaries and divides opinions. What do you think? Love it or hate it? Drop your thoughts below! 👇

Jolyon Varley discusses Nike's evolving TikTok page... Absolutely loving the direction Nike has taken on TikTok lately! 🔥 Their recent videos are cinematic masterpieces that perfectly capture the “short-term pain, long-term gain” of pushing your body to new limits. These lines really struck a chord: 💬 “The hardest line to cross is the starting line.” 💬 “Feeling great doesn’t always feel good.” 💬 “If you don’t hate running a little, you don’t love running enough.” Nike’s messaging is raw, real, and taps into universal truths. It’s about embracing the grit, not avoiding it. While so many brands are still playing it safe with traditional ad formats… Nike stays grounded, relatable, and completely in touch with the audience’s mindset. No gimmicks. Just pure authenticity. What’s a campaign that recently nailed this for you? 👇

🚀 Huge congratulations to our new clients Claim for securing their latest round of investor funding! 🎉 🙌 This exciting milestone is a testament to the hard work, innovation, and relentless drive that the Claim team brings to the table every day. Their commitment to transforming the internet experience through cutting-edge technology and exceptional service is truly inspiring, we're so excited to a part of their journey! 💪 🔥 https://lnkd.in/eG3ZZUgt

The social trend report that broke the internet 🥵 No but it actually, genuinely, annoyingly broke our site. Twice. Don’t miss out on OK COOL’s hotly anticipated annual trend report. In “Gatekeeping Information is SO Boomer Coded!” 🤪 we take readers deep into the intertextual and ever-evolving corners of the internet, where audiences are in constant search of entertainment, education and original creativity. This is the new generation mindset, and brands need to keep up. Download now. Link in the comments 💅