Your next customer might never visit your website.
Not because they don’t need what you offer.
But because AI is changing how people find, trust and buy from brands.
This week, Manus AI launched in closed beta.
It’s an autonomous AI agent that doesn’t just assist it executes entire workflows.
It researches, analyses and writes reports.
It plans and runs marketing campaigns.
It negotiates contracts without human input.
This shift isn’t theoretical. It’s happening right now.
And if AI is filtering, ranking and recommending before a customer ever searches, then brand owners need to rethink how they get discovered, build trust and drive sales.
3 Things brands need to do right now
✅ 1. Test how AI sees your brand
Open ChatGPT, Gemini or Perplexity and ask:
Who are the top brands in my space?
What are the best products for [your category]?
If your name isn’t mentioned, AI doesn’t know you exist. And that means customers won’t either.
✅ 2. Stop relying on traditional search
AI assistants don’t scroll Google. They pull from trusted sources.
If your marketing strategy is only built around SEO, PPC or paid social, you need to also start exploring how to optimise for AI-driven discovery.
✅ 3. Create content AI can use
AI ranks content that is clear, structured and helpful.
That means shorter paragraphs, clear takeaways and less fluff.
If AI summarises your content, is it still useful to the person reading it?
Most businesses are still marketing like it’s 2023.
But AI-driven search, recommendations and decision-making are changing how customers find, evaluate and buy from brands like yours.
If you still rely on customers searching for you, what’s your plan for a world where AI finds the answers first? If you don't have one we'd be happy to chat.
Would love to hear how you're thinking about this.
#AI #BrandStrategy #DigitalExperience #Marketing #Neverbland #ManusAI