Ozone | Powering the Premium Web

Following the official launch of chapter one of the Premium Web Methodology last month in Cannes, we're delighted to release the full results of our work with PwC to verify the way Ozone operates. From publisher permissions to data compliance, cookieless targeting to addressability capabilities, this study aims to give our partners the resassurance that what we say we do, is actually what we do. You can find a short summary of the work on this link: https://lnkd.in/g-F4RiUr The full study by PwC is also available to any of our customers. If you're an advertiser or agency, please contact Craig Tuck for more details – if you're a publisher, please contact Danny Spears.

Today's budget, the first from a Labour government in 14 years, marks a pivotal moment for the nation's finances, economic outlook and consumer spending. As with any significant fiscal policy announcement, reader engagement with related content on our Premium Web publisher platform is expected to rise as the public and UK businesses assess its impact. Beyond the budget, expect engagement to continue as the policy changes begin to permeate. Alongside trusted, premium publisher editorial, information and analysis, brands can quickly and efficiently build reach and frequency among 20m+ online consumers engaged with finance across Ozone. Our latest audience insights report has more: https://lnkd.in/e_9g-vi4

We're delighted to have launched The Power of Premium Awards, celebrating the best campaigns designed to have impact across the Premium Web. Each month, a winner will be chosen from nominations submitted by the Ozone team, with judging based on the strength of a premium approach, idea, creative or outcome – or indeed a mixture of these. There's no time like the present to announce our first monthly winners... And that accolade goes to giffgaff | Certified B Corp and MG OMD for employing our Premium Web video solutions to drive a more sustainable campaign for the network's Bundles offering. WELL DONE ALL! Extra kudos to our very own Angela, for delivering a stellar pitch for this campaign. You can read more about the awards and the winning entry on our website: https://lnkd.in/e8TTK5SN Massive thanks to this month's judges – and members of the Premium Web Advisory Council – Patrick Dolan from the7stars, Eleanor (Elle) Hill from Medialab Group and Andy Collins from Wavemaker.

Today marked the seventh outing of our publisher CTRL event... and what an event it was! Our eighty-strong audience from across Ozone's publisher community got to hear some brilliant and thought provoking sessions, seamlessly compered by our COO Danny. Our "favourite provocateur" Richard Kramer from Arete Research provided his fascinating quick-fire overview of market shifts, plus some insights into what the outcomes of the Google x DOJ trial could be. The latter was also the topic of a panel led by our CSO Dora, with brilliant input from Katie Le Ruez from The Guardian, Matt Rogerson from Financial Times, and our CEO Damon, looking specifically at the potential publisher implications of the trial. Finally, our terrific trio of Charlotte Seagers, Natalie Dawson and Rica Raubenheimer treated the audience to a view of our audience-led approach to sales, and how we leverage the huge, platform scale engagement we see every day – reaching almost a third of the UK population in just 24 hours! A huge thank you to all of our speakers and to everyone who attended... We can't wait to see you all at the next one!

🗞️ “We back the newspaper editors. Quality publishers are brand safe – full stop”. Wise words from Adam Foley. Delighted to be working with the brilliant teams at Bountiful Cow and Hilltop | certified B-Corp to prove that online news – a central tenet of the Premium Web – is a safe and powerful campaign environment to advertise in. As Joel, our Head of Independent Agencies says "“While we've seen many studies from industry bodies that tell this story, few have been as brave as Bountiful Cow and their clients in proving this hypothesis with live campaigns. At at time of increased noise about the importance of news content and securing a future for ad-funded journalism, it's projects like this – backed by investment in the channel – that should be most commended". Can't wait to see the results 📈 Full story in comments...

THIS LOT 🩵 💥 What a great night at the #MediaWeekAwards2024 last night... And while we may have come away empty handed, our hearts are full for all of our amazing partners who picked up gongs on the night. Special shout outs go to Natalie and our friends at MG OMD for picking up Agency of the Year AND the Grand Prix, and to our shareholders – Karen and all the team at The Telegraph – for winning Sales Team of the Year. Bravo and cheers everyone! 👏 👏 👏 Damon, Craig, Jacque, Natalie, Jhan, Stephen, Emma, Neya, Amrit, Angela, Dipti, Lucy, Hattie, Zoe, Harry, Frances, Noah, Jack, Hannah, Danny, Bryan

A great summary from our head of regional agency sales Bill Dennett on the impact of The Media Leader UK's and Adwanted Events' inaugural 'Future of Media Manchester' conference. #FOMM We were blown away by the attendance on the day and the opportunity to showcase Stagwell's 'Future of News' research. If you missed the session led by the brilliant Emma Cranston, alongside the equally brilliant Alex Chizhik and Paul Gayfer, you can catch up here: https://lnkd.in/efHVhS5y

While Boris Johnson’s promotional book tour failed to unleash best-selling sales, seasonal events – such as Amazon's Prime Day and the incoming half-term break – stirred up reader engagement growth for related content across Ozone | Powering the Premium Web. 🛍️ Amazon’s Prime Day sales event drove a +59% rise in Consumer Electronics page views to grow the Tech & Computing category by +23% overall. 👨👩👧👦 Half-term preppers drove 3.4x higher Parenting Kids aged 4-11 page views to boost Family & Relationships engagement by +10%. Our latest Reading the Nation has more: https://lnkd.in/eUAE_m3e

Across our publisher portfolio we see amazing campaigning for many good causes, and the latest will see The Independent build a safe house for survivors of domestic abuse. Simply text BRICK to 70560 to give £15 to help get women and children to safety. Beth Gordon, Andy Morley, The Independent

"So, it turns out, the whole thing was a massive con. The idea that advertising is affected by sitting alongside “negative content” has been found to be utter bunkum by an extensive research project published last week." The opening of the brilliant Alison Phillips' view in Campaign that follows the release of Stagwell's 'Future of News' research. If you remember one thing from that study it is that news websites are inherently brand safe, and irrespective of whether your campaign runs alongside ‘good’ or ‘bad’ news, it has no material impact on purchase intent, favorability of brand image. Check out Alison's must read piece here: https://lnkd.in/eGem_tyB