Passle

Are you a professional services marketer struggling to create regular thought leadership? Passle has been designed specifically for you, making the creation of thought leadership simple, scalable and effective. 🎬 Check out our new video to explore how Passle helps you achieve: - Author-centric Publication - Clear Governance - Create Once, Publish Everywhere Distribution - Automated & Relevant Feedback From seamless governance to impactful feedback, Passle ensures your firm’s expertise reaches the right audience, wherever they are. Passle Co-founder Adam Elgar shares more, follow the link below. #ThoughtLeadership #ProfessionalServicesMarketing #LegalMarketing

“If you're a CMO at a law firm and you're not thinking about thought leadership as an important priority, I think that's something that you should be doing.” In the latest episode of the CMO Series Podcast, Edward Lovatt chats with Marketing Consultant Jeffrey Berardi, former CBDMO at Arnold & Porter, and CMO at K&L Gates, about his 7-step model for driving business value through thought leadership. They discuss why marketers need to rethink their approach to thought leadership, key moments from Jeff’s career, and real-world examples of the model in action. If you’re looking to make thought leadership more impactful, this conversation is a must-listen. The full episode is linked in the comments.

“The firm has to create lots of different opportunities and ways that the attorneys can contribute.” In today’s episode of the CMO Digital Masterclass Series, Charlie Knight welcomes Amanda Schneider, the Chief Marketing and Business Development Officer at Epstein Becker & Green, P.C. to share her insights on enhancing a law firm’s brand by effectively integrating the personal brands of its attorneys online through thought leadership initiatives. They discuss: - Integrating personal branding into a firm’s marketing strategy - The role of thought leadership in this process - How to create a cohesive brand across different practice areas Catch the must-listen episode through the link in the comments.

“You're going to spend a lot of time and money with the partner that you eventually settle on, so you want to make sure they really get what you're trying to do.” In this episode of the CMO Series Digital Masterclass, Chris Eatherton, Head of Digital Marketing at AlixPartners, and Anders Holt, CEO of Novicell UK, uncover the complexities of professional services website projects. They dive into the art of crafting a winning RFP, offering insights from both the agency and client perspectives. Tune in for expert tips on navigating the early stages of a website project and building strong, lasting relationships with your digital partners. The full conversation is linked in the comments.

Congratulations to our clients taking part in our One Tree Planted initiative. We have now planted over 1500 trees on their behalf! If you aren’t familiar with this, it is a scheme that rewards Passle authors for posting their insights and getting reads from the right audience. If you are a client and you would like to put this in place please DM me or your Passle contact to get it up and running at your firm. It is a really good set-up: do the right thing by yourself, your firm and the planet - you can’t say that about many things! Many thanks to our client success and product teams for enabling this - Abigail Taylor, Yasmin Zand, Ruth Nossek, Gaya Mariola Gajewska, Julia Howard, Catie Anderson, Sarah Strachan & Olivia Backon #WhenisaCopseAWood? https://lnkd.in/emNhc7kV

“I really listen to what our clients tell us… I do a lot of client feedback personally, and I read every single piece of client feedback that this firm does.” After Addleshaw Goddard was branded “client-shaped” by the FT, Laura Ottley, Chief Marketing Officer, made it her mission to ensure the firm lives up to the accolade. Laura joins Will Eke on the CMO Series Podcast to share her strategies for embedding a client-first approach into the firm, along with the award-winning creative campaigns that are helping the firm stand out from the crowd. Catch this must-listen conversation in the comments.

"It's about how we're driving success for the firm as a whole, and for our individual attorneys.” Iris J. Jones, JD, Chief Marketing and Client Development Officer at Akerman LLP, joined Alistair Bone at the Lex Mundi Annual Conference in Toronto to discuss the importance of standing out as a marketing and business development professional. Iris shared her journey to her current role at Akerman and emphasized the need for accountability to drive results and recognition within the firm. Catch this live episode of the CMO Series Podcast linked below.

“We've now taken that thought leadership piece, built it into the new website, and it allows our content to be housed within the same visual identity as our website.” A strong brand and digital presence are essential for law firms to remain relevant, attract new clients, and convey their unique value. In today’s episode of the CMO Series Digital Masterclass Charlotte Knight sits down with Julie Chodos, Chief Marketing and Business Development Officer at Axinn, Veltrop & Harkrider LLP, and Duncan Shaw, Chief Creative Officer at Living Group. They dive into the strategy behind Axinn’s newly launched brand and discuss how thought leadership can drive growth by shaping a powerful brand narrative. Catch this must-listen episode linked in the comments.

“Follow-ups are probably the most important part of any event because that's keeping the conversation going.” John Austin-Brooks, Commercial Manager at Abel + Imray joins Will Eke on this episode of the Passle CMO Series Podcast to share his insights on how to take a business development-led approach to conferences and events. With a focus on strategy, John talks about making the most of in-person events, even with a small team. Discover: - How Abel + Imray's event strategy has evolved  - The importance of aligning events with business development goals  - How to balance attorney requests with a cohesive events strategy  - Practical tips for making events more impactful Listen to the episode in full via the link in the comments. #LegalMarketing #CMOSeries 

Our new adverts on the London underground are now live! This was a really fun project executed by our marketing masterminds Sam Page and Charlotte Knight, and our fantastic designer Gaya Mariola Gajewska. Let us know if you spot one! Rumour has it Chancery Lane is the place to be... 🐙