Path

BETTER? 👍 OR NOT? 👎 Marketer and commentator Mark Ritson views most brand collaborations as a 'can’t loose' strategy. Chloe Gordon thinks this M&Ms x kate spade new york ventures is off the mark. What you think? (And why?) #collaboration #salience #reach _ ★ We are Path. We help CPG brands design and deliver BETTER marketing tactics. ★ If you like this post, please invite a connection with our people or follow us. ★ To learn how to demand more from design, IN EVERY DIMENSION use the 'Visit Website' button in our header. There, you'll find our podcast and can subscribe for our latest insights.

BETTER! 👍 Or NOT? 👎 - Levi’s nostalgia? Is the new version of the Levi Strauss & Co.'s laundrette advertisement good or bad compared to the 1980s OG!? What do you think? __________________ ★ We are Path. We help CPG brands design and deliver BETTER marketing tactics. ★ If you like this post, please invite a connection with our people or follow us… ★ To learn how to demand more from design [ie: BETTER], IN EVERY DIMENSION use the 'Visit Website' button in our header. There, you'll find our podcast and can subscribe for our latest insights.

★ WHAT IS A DIGTIAL MINDSET? ▶︎ HAVE A LISTEN TO Stefan Casey click [Visit website] above... or... CPG Digital Transformation – A mindset for brand owners and designers. September 2024 | 52 minute listen Stefan Casey is Front-End Innovation, Packaging and Digital Transformation, Senior Specialist at Nestlé, the world's largest food and beverage company. He is passionate about all things digital in consumer-packaged-goods [CPG] production and experience. He leads at Nestle and is demanding more from our industry as he feels digital transformation is lagging while brands miss out on its potential. Hear him explain the new mindset that is required. Apple and Spotify links in the comments.

Better! 👍 Or not? 👎 Lightweight Luxury 🪶🪶🪶 As packaging designers, we understand that weight is often an indication of luxury. Heavier often 'feels better'. However, we're a big fan of Johnnie Walker's new "worlds lightest" glass whisky bottle. The teardrop shape allows the glass to be thin enough and strong enough at the bottles weakest point. At first sight you'd argue It's not on-brand, but it's clever and it's witty - and that is very Johnnie Walker. This is a limited edition, not yet achievable at scale, but I'm sure some lessons have been learnt, right? What do you think,

Better! 👍 Or not? 👎 Disposability Disposable products give us permissibility. They tell us "this is a one time occasion." Where'as - Buying a re-use coffee cup, is admitting you frequently buy coffee. - Buying a re-use vape, is admitting it's a habit. As markets crack down on single-use products, it will be interesting to see how brands respond, without the inherent psychological benefits of disposability.

Better! 👍 Or not? 👎 British Branding 🇬🇧 🇬🇧 🇬🇧 Brands use of the Union Jack has dwindled in recent years, with patriotism often feeling too political, or even worse, tacky. However, we have a movement toward supporting local business, as we see with Jeremy Clarkson 's new pub The Farmer's Dog, selling almost 100% British produce. But our question for today is, if: 🇨🇭 Made in Switzerland means quality and precision 🇮🇹 Made in Italy means style and elegance 🇬🇧 Made in the United Kingdom means, what? We'd love to know your thoughts.

Better! 👍 Or not? 👎 Packaging Standardisation There's 100 ways in which packaging can be environmentally better. However, packaging re-use is a growing conversation. In order to work at scale, it would mean standardising packaging across markets. Our question is, what would this mean for branding? The Coca-Cola Company Packaging Reuse and Disposal Services Limited R3PACK - Reduce, Reuse, Rethink PACKaging Upstream GoUnpackaged Notpla

Better! 👍 Or not? 👎 Plastic as a premium resource 🪀 💰 Plastic is a resource with premium potential. Among others, Smile Plastics celebrate plastic, using it to create luxury furniture for the likes of Ganni A/S, LUSH & Silo London. Imagine if we valued plastic as we do pearls, or marble, or any other Earth resource. In 100 years, will production of virgin plastics stop altogether? Will the farming of plastics (from our oceans say), create a new luxury market?

Better! 👍 Or not? 👎 Has the Harris-Walz Campaign Just Won the Title of "Most Iconic Political Hat in America"? 🧢 After introducing her running mate, Tim Walz, Harris’s campaign has launched a new line of merch, including a RealTree camo cap, suspiciously similar to Chappell Roan’s Midwest Princess tour merch. 💵 Within 24 hours, they raked in over $1 million from hat sales alone. 💵 This one hat has managed to unite urban Gen Zers, who’ve likely never touched a gun, and Midwestern hunting dads. Seeing Harris jumping on the ‘brat’ summer trend, it’s clear that political campaigns (and brands) are learning to ride the waves of internet culture. Shouldn’t any successful brand hope to do the same..?

Better! 👍 Or not? 👎 London Museum's new logo (this is real)