We had a great time LBBonline - Little Black Book’s Better Together event yesterday at Park Village in London! Huge thanks to Matt Cooper, Phoebe Siggins Talbot and Lily Paskin who put together an excellent day. Some great insight over the day including WARC’s presentation on the continued resilience of the UK market and the projected $30.3bn CTV ad segment. Let’s make the future of advertising better together! 👏
Peach
Advertising Services
London, England 12,692 followers
We get your video ads wherever they need to go: any screen, anywhere, anytime.
About us
Peach is working to radically simplify ad workflows. The company is in 100 markets with over 35 local offices and 200 employees. Working with advertising agencies, brands, production companies, media agencies, broadcasters and digital businesses they are changing the way video advertising works. Peach also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®.
- Website
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https://www.peach.me
External link for Peach
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1996
- Specialties
- CTV, BVOD, TV, Advertising, VOD, Linear, Creative workflow, Ad workflow, AVOD, Digital advertising, Adtech, and Martech
Locations
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Primary
24-28 Bloomsbury Way
London, England WC1A 2SN, GB
Employees at Peach
Updates
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Peach reposted this
It's easier than you think to make your ad accessible. Contact me or any of the Peach UKI account management team - Ella Roche Chris Jones Gergely Ivaskó Fraser Burns
Is your Christmas campaign accessible? - Nearly 30% of the UK population are hard of sight or hard of hearing - meaning they are missing out on your ad. - 18 million (33%) of adults are d/Deaf, have hearing loss or tinnitus (RNID, 2024) - 2 million (3%) of people are blind or partially sighted (RNIB, 2021) Talk to your creative agency, look at our Reframe: Accessible advertising guide created with Flock Associates (link in comments) or contact Vanessa Vidad or Bobi Carley at ISBA for advice.
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Proud to be sponsors at the brand new Better Together event. Ross Priestley, Shelby Akosa, Ella Roche, Chris Jones and Fraser Burns will all be there to listen to how we can help the ad ecosystem work better. In the meantime, take a look at the blog post from Ross and Doug Conely, our Chief Product and Technology Officer, on streaming, AI and how to work, yes, better together: https://lnkd.in/eQn8cXJZ
Things are happening down at Park Village... Preparations are well and truly underway for our inaugural Better Together event tomorrow, an exclusive gathering of 200 of London’s finest marketers, creatives, agency and production folk for a full day of panel discussions and networking opportunities. Tickets are now sold out. Find out what we've got planned here: https://lnkd.in/eK6yFJbn With thanks to our sponsors, HeadsUp Production Ltd, Tracksuit, Park Village, Shutterstock Studios, Peach and NaF+.
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Peach reposted this
Really looking forward to attending LBBonline - Little Black Book Better Together event on Wednesday this week! If you are attending do come and say hello or drop me a message and we can arrange to catch up. In the meantime Peach's CTO Doug Conely and I discussed with LBB how Peach is helping the ad industry work Better Together
With the advertising ecosystem in a moment of change — and in celebration of the event of the same name coming this Wednesday, Peach joined LBBonline - Little Black Book to discuss the ways the ad industry can work Better Together. “Our teams fully get the pressures that our clients feel — they themselves are from post production companies, agencies, advertisers and media owners” Streaming, collaboration, AI and what it means for the ad ecosystem, read more: https://hubs.li/Q02V6w3F0
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With the advertising ecosystem in a moment of change — and in celebration of the event of the same name coming this Wednesday, Peach joined LBBonline - Little Black Book to discuss the ways the ad industry can work Better Together. “Our teams fully get the pressures that our clients feel — they themselves are from post production companies, agencies, advertisers and media owners” Streaming, collaboration, AI and what it means for the ad ecosystem, read more: https://hubs.li/Q02V6w3F0
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Peach reposted this
It’s always a priority Digital Cinema Media to harness technology to drive efficiencies so that we can deliver the best service to our customers. We’ve already reduced production lead times by 24 hours in the last year and this month we have teamed up with creative workflow and automation specialists, Peach to launch new updates to Caria to further improve the process for cinema bookings. The great news is that not only does Cinema allow brands and agencies to maximise their AV mix, it also means that you can now leverage pre-existing agency workflows to make the process even easier and more efficient. Lots more details can be found over on our news page: https://lnkd.in/eUS9QB8w
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👋 Come meet our Cape - Creative and campaign automation team showing how they work with Bol at The MarTech Summit on 12th and 13th November
🎉 Exciting news! Cape is heading to the The MarTech Summit in London this November. Join us as we team up with bol.com to showcase how native campaign creation is transforming retail media. 🚀 Stay tuned for more updates! #MarTechSummit #RetailInnovation #MarketingAutomation
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Peach reposted this
Quanta honra fazer parte deste seleto grupo de profissionais do mercado publicitário. Recebo este prêmio com alegria e divido com meu dream team da Peach , sem eles nada seria possível. Parabéns Amigos pelo reconhecimento e parabéns pela importante contribuição ao mercado, graças à vocês mais conectado e amigável a cada dia. E meu agradecimento a todos que votaram em mim 🙏 isso serve de motivação para continuar entregando o meu melhor. https://lnkd.in/dtd3hBwX
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Peach reposted this
At DCM we are constantly exploring new ways to use technology to drive efficiencies and deliver the best service to our customers. In the last 12 months, we have already reduced production lead times by 24 hours and today alongside creative workflow and automation specialists, Peach we have launched new updates to Caria to further improve the process for cinema bookings. We wanted to better align cinema’s copy chasing system with Peach’s gold standard service, offering further integration to allow brands and agencies to maximise the use of their AV mix, and the role cinema can play within that. These new changes to Caria align Digital Cinema Media and the UK cinema market with the wider AV booking ecosystem, and leverage pre-existing agency workflows to maximise the ease and efficiency of planning and scheduling cinema campaigns for all involved. Lots more details can be found over on our news page but its good news all round: https://lnkd.in/eJVKEQBr Hope you have a great week. Pearl & Dean
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Peach reposted this
Excited to be working with @DCM on this great initiative for Caria. Huge thanks to Will Hallam and team for helping to get this off the ground
Peach’s Caria and Digital Cinema Media, the market leader in UK cinema advertising, roll out new updates to improve the process of creative copy scheduling to make managing cinema advertising easier than ever. Read more https://hubs.li/Q02SjR_L0