Propolis

Tech marketers, we know it’s tough out there. New platforms. More decision-makers. Constant pressure to prove ROI. Our latest report, "Marketing B2B Technology: 6 Tips for Overcoming Common Challenges", gets to the heart of what’s making B2B tech marketing harder — and what to do about it. We spoke with senior marketers from Ping Identity, VMware, and others to uncover practical ways to: -Build strategy that flexes with change but still delivers -Cut through the noise in crowded categories -Navigate global buying committees without slowing down -Make compliance and data privacy a strength, not a blocker If you’re in B2B tech marketing, this is worth a read. Download the report: https://lnkd.in/eCfRU3df #TechMarketing #TechnologyIndustry #B2BTechnology

Marketers know they can drive real commercial impact—so why are we still fighting for influence in the C-suite? This virtual panel discussion, 'No small chairs at the top table: how to make marketing indispensable to the board' explores how to build trust, gain strategic influence, and position marketing as a true revenue driver. Join experts from CACI Ltd, Kodak Alaris and HUT 3 as they discuss: ✅ The data & insights that give you real power with the board ✅ Why cross-team collaboration is your secret weapon ✅ How to turn marketing strategies into measurable commercial impact Catch the session on demand here: https://lnkd.in/eS6v3Qrj #marketingleadership #propolis #leaderseries

Discover how AI writing can multiply the unique human value of your B2B marketing content, in this workshop led by B2B copywriting expert David McGuire. Date: April 2-3 Time: 9:00 am-12:00 pm ET | 2:00 pm-5:00 pm BST Format: Virtual Trainer: David McGuire Who should attend? B2B marketers who have already begun to use AI, but need a clearer framework to feel confident about legal, originality, accuracy, and ethical issues. Sign up for the course here: https://lnkd.in/eEMpMukY #GenerativeAI #AIinB2B #Copywriting

Building a strong brand is just the beginning—knowing how to use it is what really drives growth. The Propolis Brand Strategy pack is a lite version of the full pack available to Propolis members and includes everything you need to kick off or progress your brand strategy. The pack Includes: -4 modules of our “Brand 101” training course. -3 separate downloadable models showcasing the strategies needed to revitalize your brand. -30 minutes of our Best Practice Briefing on “Strategic B2B brand management”. -30 minutes of our Best Practice Briefing on “Securing brand investment”. -2 case studies showing how other B2B marketers have created world-class, award-winning, brand initiatives. Are you a: B2B marketer looking to refresh, reposition, or establish your brand? This pack is for you. Access the pack here: https://lnkd.in/ewpEQbAS #Brand #BrandStrategy #BrandMarketing

We are excited to have Robyn Hartley, trainer of our B2B Influencer Marketing course, not only attend B2B Ignite 2025 but also offer a workshop on developing your personal brand. If you haven't got your ticket for B2B Ignite yet, what are you waiting for? Check out more about Robyn's workshop and the full agenda here: https://lnkd.in/eRd78D32

Our Propolis Training Course Guide for 2025–26 has everything you need to elevate your career—whether you’re refining your ABM strategy or stepping into a leadership role. We are delighted to introduce three new courses for 2025, B2B Influencer Marketing taught by Robyn Hartley, Becoming a Commercial Marketer taught by Propolis Expert 💡Georgina Gilmore, and Evolving Marketing Leaders taught by Jarmila Yu, CMktr DipM FCIM FIDM MCIPR. Also, a special welcome to the new trainer for our B2B Content Marketing course, Pamela Muldoon, who has already run a session of the course which received great praise from its attendees. Download our 2025 training course schedule here: https://lnkd.in/e7YWx26r #B2BMarketingTraining #InfluencerMarketing #LeadershipTraining

Today's activity... The Propolis Community Sprint Roundtable and Workshop. We look forward to welcoming Propolis members and select guests to today's interactive roundtable, which will discuss "How B2B marketing leaders can build stronger and more effective teams, capable of delivering commercial growth." If you are joining us this afternoon for the virtual session, we look forward to seeing you then! The Propolis Community Sprint will be continuing throughout the month of March with a series of events happening within the Propolis hub. Stay tuned! Shane Redding,💡Georgina Gilmore, Robert Norum, David Rowlands, Richard O'Connor, Katherine Bentley, James Prior

Throughout February, Propolis brought together senior marketing leaders from across the US for the Propolis Marketing Leaders Series, to explore marketing’s evolving role, and highlight the key skills needed to drive commercial success and win influence at board level. This article breaks down the biggest insights from the Series in detail. If you couldn't attend, and you’re serious about increasing your impact in the C-Suite, it’s a must-read. 👇 https://okt.to/jr3Cms Series Sponsors: Radish | HUT 3 Media Partner: Endeavor Business Media Strategic Partner: Numentum

Welcoming Palo Alto Networks to Propolis! We’re excited to have Palo Alto Networks join the Propolis community! As a leader in cybersecurity, they’re shaping the future of digital protection with AI-powered security, cloud innovation, and threat intelligence. Their expertise will bring fresh perspectives to our network of global B2B marketing leaders.

Account-Based Marketing (ABM) is the strategy that helps businesses build stronger client relationships and generate higher revenue opportunities. Led by Robert Norum, ABM, and Demand Strategy Expert, who will provide practical insights, templates, case studies, and a complete overview to help implement ABM from day one. Course details: May 7 – 8, 2025. 2 pm – 5 pm BST / 9 am – 12 pm ET. Find out more below. https://okt.to/kyU8Qp