Publicis Pro

How to make #BratSummer work for B2B marketing? 🤔 One of the biggest albums of the year, BRAT, has a song on it called B2b. And while Charli xcx wasn’t writing about business-to-business marketing, that doesn’t mean we can’t have some fun with it. Check out our new Spotify playlist, in the form of an acrostic poem, poking some fun at how #B2B and brat summer currently exist within the same universe. What do you think of our choice of song titles? Check out the playlist 👇🏻 #b2bmarketing #b2bbusiness #b2bsales #marketing #playlist #nowplaying

“B2b Marketing and BRAT Summer Belong Together Like Birds of a Feather” Pop culture is pop culturing this year. It’s a brat summer. It’s the Olympics, where a new viral clip materialises every day. It’s an era of huge political swings, exemplified by political leaders joining TikTok trends and US chat show hosts doing viral dances in their opening segments. Culture is well and truly alive, for better or worse. And nothing captures moments like the one we’re living through right now, quite like the soundtrack. From low-fi French beats to bratty, in-your-face dance bangers, here’s an acrostic poem in the form of a Spotify playlist – connecting our B2B agency to the bright and colourful pop landscape. We’ve also pulled out and broken down four of our best picks. Save, play, share, vibe. Listen: #B2b #BratSummer #B2BMarketing #CreativeAgency #Publicis

What does Buffy the Vampire Slayer have to do with B2B marketing? 🧛♂️ Turns out – quite a lot! From recognising the right time to sacrifice your creative ideas, to the importance of strategising before you #slay, take a look at our latest Untrended post to uncover what the iconic TV show can teach us about B2B marketing. https://lnkd.in/dni7dFFK

If me and Pierre Mazurier spent as much time doing work as we did discussing the intricacies of Buffy the Vampire Slayer – the emotional storylines! The powerful women! The questionable hairstyles! – we’d probably be millionaires. Alas, instead, I decided to put this knowledge to good use for Publicis Pro’s Untrended platform. Read on for a monster mash up of B2B (Buffy-to-Business) chat:

INSPIRATION | The backbone of business. The lifeblood of the economy. The heartbeat of Britain. SMBs matter. In his latest think piece, Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, delves into the psychology of SMBs in Britain, exploring what makes them tick and how to effectively market to them. Key insights from the report include: 💠 Segmentation Strategies: Moving beyond data points to align strategies with the business essence. 💠Inbound vs. Outbound Marketing: Crafting effective engagement through balanced approaches. 💠Buyer Behaviour: Understanding "Lookers & Bookers" to tailor marketing messages. 💠Humanising SMBs: Using real stories to reveal aspirations, challenges, and motivations. 💠Building Authentic Relationships: Balancing broad communication with individualised needs. 💠Embracing the Extraordinary: Encouraging businesses to move beyond compromise and create lasting impacts. 📖Unlock the potential of Small and Medium-sized Businesses in B2B marketing by reading the full report.- https://lnkd.in/ei4V4kQm Publicis Pro is part of Publicis Groupe UK, in partnership with The Marketing Society. #SMBs #B2BMarketing #PublicisGroupeUK #TheMarketingSociety #BusinessStrategy #MarketingInsights

We had a truly insightful panel discussion on 'Creative Economy 2.0: How AI is reshaping the value of creativity.' ✨ One hot topic was if GenAI will transform traditional business models, especially for billing and value delivery. Hear from Jon Lonsdale of Publicis Pro on shifting from time-based billing, Vitaly Pecherskiy of StackAdapt on strategic AI integration, and our Global Head of AdTech & MarTech, Scott Tieman, on monetizing GenAI tools. Missed our event? Catch the session recording here! 👇 https://lnkd.in/gc6pi4Zj

Happy Friday! We've been shortlisted as B2B Agency of the Year (large) at the UK Agency Awards! Don't Panic Events #b2bmarketing #agencyoftheyear

🚀 Join Publicis Pro! We're looking for a Digital Media Executive to join our fast-growing performance team and work across some of our top-tier B2B clients. Find out more at the job description below and feel free to DM me for details.

Last week we celebrated our 15th "Roctostock" festival in style. Roctostock 2024: Through The Eras. With teams dressed in attire from the 1920s-1970s. We pitched our tents, donned our outfits, did some good ol' team building, ate ice cream, played rounders, ate pizzas, listened to the house band, danced to the DJ and attemped some karaoke! Fancy joining the fun? We've got job vacancies across design, copy, PR and account management open! https://lnkd.in/ehHXwMRQ #festival #roctostock

Great to see the Publicis Pro's continued growth the US, with our appointment by VerifyMy, an incredible tech business with a mission to make the internet a safer place for all. We'll be supporting them to build brand awareness for their exceptional age assurance and content moderation tech, as the online safety debate ramps up on both sides of the pond. https://lnkd.in/eXnKbpeQ #technology #PR #OnlineSafety