OWise by Px HealthCare

📣 OWise Breast Cancer: The Story Behind the App with Industry-Beating Retention ❓ Why a health app that retains 57% of users after 30 days and still 27% after 12 months is so needed in a care setting   Retention is arguably the most important metric in the world of mobile apps. Acquiring new users will always be key to growth, but having an app that users continue to engage with over time is not only a testament to the app itself but also key to keeping customer acquisition costs low.   We are extremely proud that the OWise breast cancer app retains patients so well (1), enabling us to support them better, for longer, providing value throughout their experience of breast cancer and beyond. It is commonly understood that most mobile apps lose more than 70% of users immediately after the initial download. Many sources suggest that digital health and medical apps on average have a 30-day retention of less than 7%, with many averaging less than 5% (2-5).   There are numerous ways to calculate or view mobile app retention, but the most insightful for us is to look at monthly cohorts and analyse how many patients are still using the app after 30 days, 6 months, and 12 months from the first day of download, using the following formula: "Number of users who had a session on or after Day N / Number of users who had their first session on Day 0"   OWise breast cancer support app shows a huge 57% of patients still using the app after 30 days, 39% still using the app after 6 months, and an incredible 27% still using the app after 12 months.   We have also noted that our retention is even higher in the UK, where we have a large social reach and deep social engagement, creating a more activated user population and driving retention even higher.   So why does the OWise breast cancer app have industry-beating retention? The app is designed for a very specific population. It offers a high level of personalisation, with tailored information, features and tools co-designed with patients and robust privacy safeguards. OWise provides comprehensive support for managing health conditions, empowering users to track symptoms and monitor side effects, while giving them a sense of control over their health. By addressing both the medical and emotional needs of patients, OWise becomes an indispensable tool in their healthcare journey, fostering long-term loyalty and engagement.   Key Takeaway: The strong retention rates of OWise demonstrate the app’s ability to provide personalised, meaningful support for breast cancer patients. By offering a trusted, patient-centred experience, OWise helps guide users through their cancer diagnosis and treatment with care and empathy. While we are proud of the positive impact OWise has on patients, we remain focused on continually improving the app to better serve and support those who need it most. #healthapp #retention #patientexperience #cancerapp #patientfacing #privacybydesign #codesign References in Comments

Great pleasure to contribute to the #Medtech panel at Imperial College London discussing this fascinating sector report showing medtech’s sizeable impact on the UK economy and a pragmatic approach to amplify its impact.

🔐🌍 Today is World Patient Safety Day 🌍🔐 Here OWise by Px HealthCare we are championing a patients right to great care take a look at how we, through our social communities, promote self-advocacy: Self-advocacy is a key took for improving patient safety as it can enable: 1️⃣ More personalised care 💆♀️ 2️⃣ Better Symptom management 🤒 3️⃣ Improved quality of life 🙋♀️ So where to start ➡️ Stay informed 📖 Research 🔍 and remember to take breaks and understand your limits 🙏🏼 Use reliable sources 📒 look for websites ending in ‘.gov’, ‘.edu’ or ‘.org’ 📲 and verify that the studies come from a reputable organisation 👩🏽💻 make sure any articles have cited peer-reviewed papers👩🔬 and the information is up to date 📆 and cross-check any unusual or surprising claims 😯 What should you look for 👀 Scientific papers to understand terminology and treatment options 📖💉 treatment specific to your diagnosis 💊 Use guidelines such as NICE (UK) or NCCN (USA) for more info 📲 Prepare for your appointments🧑⚕️🩺 ➡️ Prioritise key questions you want to ask ❓ Keep a record of side effects for discussion ✍️ Bring a list of medications you are on 💊 Use your cancer team 👪 they can help you with so much! 🙏🏼 Although all care teams are there to support you, you may not always feels fully heard. If this is the case, contact Patient Advice and Liason Service (PALS)☎️ If you still don’t feel comfortable with you care, you can ask for a second opinion and be referred to another oncologist, care team or to another NHS trust👩🏻⚕️ #breastcancer #healthcare #cancerlife #livingwithcancer #cancerreality #youngadultcancer #cancerthriver #breastcancerthriver #cancerfighter #cancersupport #bcsm #bccww #cancerawareness #pinkribbon #womenshealth #breastcancerwarrior #breastcancersupport #safety #selfadvocacy #patientsafety

Today is an important day for me. It’s WHO’s World Patient Safety day. So why do I care so much about patient safety and why is it at the heart of what we do? Long before the birth of OWise by Px HealthCare, the cancer patient support and real-world research app platform, the quote “An informed patient is a better treated patient” nestled itself into my brain. It helped me realise that we can develop ground-breaking, new individualised treatments or advanced personalised diagnostic tools but that continuous engagement, education and empowerment of patients and citizens is needed to make a true impact on delivering better health outcomes. So, as I’m on my way to join a panel discussion on the topic of Patient Safety there are three things that in my view are key to “Improving diagnosis for patient safety”, this year’s theme to the day: education, awareness and empowerment. Working directly with the many cancer patients supported by the OWise platform, reinforces this: 1) Right diagnosis: when the nature and the drivers of a patient’s cancer are clear then the chance of effective treatment considerably increases.  Educating patients with clear, tailored information and suggested questions to help them have a better-informed conversation with their physician is a core component of our OWise platform. 2) Early diagnosis: population screening and targeted screening of populations at risk is key, particularly with a view of the many young cancer patients with health issues being initially sent away and the words “You are too young for cancer”.  Creating awareness of screening programs and “knowing your normal” as we do using our social channels and jointly with patient organisations like Know Your Lemons is one thing we’re passionate about. 3) Right treatment (dose): many treatments and particularly cancer therapies go hand in hand with significant side effects and toxicities. Diagnosing these early is key for effective and durable treatment and importantly the patient’s health-related quality of life. Enabling patients to easily track to side-effects, symptoms and other health-related outcomes, and to share these securely via the free OWise app with their care teams, is a significant factor in the timely adjustment of dose or therapy helping patients live better on effective treatment. Moreover, with our treatment-specific, patient support and research modules we gain immediate insights into patients’ treatment experience in the real-world. Having developed a universally available and multilingual OWise platform used by more than 25K breast and prostate cancer patients from over 100 countries, makes me and the OWise by Px HealthCare team very proud supporters of this World Patient Safety day! #worldpatientsafetyday #patientexperience #patientsafety #cancerresearch #realworldevidence #patientempowerment #digitalhealth World Health Organization Macmillan Cancer Support CoppaFeel! @metupUK @knowyourlemons

Last week was the Annual Paris Signature Event of the WITH Association. It was a lovely evening to get together again, to meet inspiring new women innovating in healthcare, and reconnect with cherished friends. On this occasion, we presented the WITH Woman of the Year Award to Anne Bruinvels, PhD, Founder and CEO of OWise by Px HealthCare. Dear Anne, you moved us with your strong conviction on how to always better support patients in their care pathway. This award recognizes your entrepreneurial journey and remarkable commitment to the fight against cancer. We also want to thank Vanina Laurent-Ledru, Director General of Foundation S, for her inspiring words on how healthcare can take part in the climate change solution, and how to seize the digital transformation to accelerate innovation and meet the strong demand for a much more personalized medicine. 🙏 Ascendis Pharma, JEITO and Advesya. #innovation #healthcare #womenleadership

Incredibly honoured to have been presented with this award by Women Innovating Together in Healthcare! Everyday I, together with the OWise by Px HealthCare team, feel humbled to be working with the most amazing people affected by cancer, who have thought me how to make every minute count. Take for example the late Kris Hallenga, who refused to be only known for being diagnosed with metastatic, stage 4 breast cancer aged 23. She set up the breast cancer awareness charity CoppaFeel! which has made countless young women aware of breast cancer and saved innumerable lives by earlier detection. People like her and many others living through a cancer diagnosis, teach us you’re never too small to make an impact and help us strive for great things. Getting up each morning I know I can Do Good and in Kris’ words, I can DO EPIC SHIT! I’m extremely grateful to the amazing women who have inspired me in my life and career, including the wonderful Women Innovating Together in Healthcare founder Rafaèle Tordjman and founding member Sarah Shackelton.

Today we are celebrating our wonderful CEO and founder Anne Bruinvels, PhD who received an award at the prestigious Women Innovating Together in Healthcare signature event in Paris last week. Anne was awarded the Woman of the year award, recognising and celebrating her entrepreneurial journey and her deep commitment to making a real, lasting impact on the lives on cancer patients. Congratulations Anne and thank you for all that you do!