Research Live

Consumer insights company Zappi has released an artificial intelligence platform that combines the business’ data sets with large language model technology to help align product development and consumer needs: https://lnkd.in/erJCcc_Z #mrx

Our columnist Rory Sutherland is in the Guardian, reflecting on his experience of newfound viral fame with a TikTok audience. #mrx #behaviouralscience #tiktok You can read all of Rory's columns here: https://lnkd.in/eEMVT2np

Serena Chan at Dovetail asks whether researchers are asking enough of AI and offer tips for how it can support customer research: https://lnkd.in/eMWx2rnc #mrx

Market research business Quadrangle has promoted Imogen Uffindell-Birt to head of qualitative: https://lnkd.in/eNA9KQxj #mrx

Over half ( 55%) of UK adults report that they have had their data lost or stolen, according to Savanta research commissioned by the Information Commissioner's Office, as information commissioner John Edwards warns organisations to ‘do better’ in how they respond to breaches: https://lnkd.in/ejCrbU6c #mrx

Happy Friday! Looking forward to the weekend? Thinking of what podcast to listen to? The Research Live podcast has been launched, covering the data quality problem in market research - available on Spotify, Apple Podcasts and below: https://lnkd.in/eBcPPV32 #mrx

Michael Davis, new CEO at the National Centre for Social Research, took up his role in August. Research Live sits down with Davis to discuss his plans for the organisation and his views on the challenges facing social research in 2024: https://lnkd.in/ePhDq79g #mrx

Consumer confidence in the UK fell one point in October to -21 ahead of next week’s government Budget, according to the GfK - An NIQ Company Consumer Confidence Index: https://lnkd.in/eFkci555 #mrx

We have launched a podcast! The first episode has been released of our three-part series on data quality, covering the problems it poses for market research. Other episodes will centre on what the industry is doing to tackle data quality weaknesses and how AI could impact the issue in the future. The first episode features Debrah Harding, Melanie Courtright, Rebecca Cole, Oscar Carlsson, Andrew Cooper and Kyle Ferguson To listen, please visit: https://lnkd.in/eBcPPV32 #mrx

Published today by MRS Delphi Group a look at how the market research sector is using #generativeAI two year's on from the launch of ChatGPT. The report provides 5 Guiding Principles for the sector and includes case studies and opinion. Topics covered: - Has the impact of gen AI lived up to the hype? - Why are clients taking a cautious approach? - What is the legal and ethical status of using gen AI in research? - What are the practical use cases and how transformative are they? - Where is adoption of gen AI proving problematic? Rose Tomlins, Virgin Money, writes in the report: “To move forward as an industry, we have a shared responsibility to create an environment where experimentation is encouraged, rather than made to feel like a risky jump into the unknown. The guiding principles in this paper provide us all with a framework to help keep us grounded and engaged even when progress feels far from linear. I hope we can remind ourselves that our industry has an incredible track record when we decide to embrace innovation and play the long game.” Free to download here https://lnkd.in/eYxraxrB Particular thanks to lead authors Gemma Proctor and Julia Christian-Edwards as well as enlightening contributions from Rose Tomlins Justin Ibbett Neil Mortensen Colin Strong (FMRS) Adelynne Chao Debrah Harding Leo Paas Crispin Beale Ansie Collier (Lombaard) (D.Phil) Maciek Ozorowski Aji Ghose Phiala Mehring Nik Samoylov #marketresearch #dataanalytics #marketing #generativeai #ai