Ruka Hair

Ruka Hair

Retail Health and Personal Care Products

Crowdfunding the ecosystem of hair solutions for Black women globally, including premium extensions in all textures

About us

The word Ruka means "doing hair" and we mean it when we say it - we want to do hair like it has never been done before. Our mission is to create hair and beauty solutions that truly work, by listening closely and making the outsiders our insiders.

Industry
Retail Health and Personal Care Products
Company size
11-50 employees
Headquarters
London
Type
Privately Held
Founded
2020

Locations

Employees at Ruka Hair

Updates

  • Ruka Hair reposted this

    View profile for Yomi O., graphic

    Founder | Providing eco-conscious hair care solutions 🌍

    This is what REAL industry leadership looks like - No pretense, no gatekeeping.. I had the pleasure of attending the Ruka Hair x Schwarzkopf Professional Pro Mixer event two weeks ago, and I've been reflecting on what an impactful evening it was. ✨ Walking into the room was energising. The space was filled with absolute powerhouses in the hair industry, each bringing their unique talent, vision, and expertise to the table. What made the evening truly special wasn't just the calibre of hair professionals in attendance, but the genuine connections being made. We had real, meaningful conversations about innovation, pushing boundaries, and creating positive change - exactly what our industry needs more of. Massive thank you to Ruka Hair for creating such an incredible space for industry leaders to connect and collaborate. 👏🏾 Looking forward to the next one! ✨

  • Ruka Hair reposted this

    View profile for Luis Javier Valadez Fuentes, graphic

    Senior Brand Manager International got2b (Color & Masterbrand)

    Finally I can sit in the #CurlyGirlClub table!😎 For 3 days, Ruka Hair held the 1st ever RUKAProAcademy, part 1 (Consumer), in London, with #got2b as proud sponsor and partner, with a clear commitment to come closer to our Textured Hair consumers. 🤝🏻 Stay tuned for part 2 (Professional), featuring #SchwarzkopfProVaraidzo Tendai Moyo Shaf Kozanli Afope Atoyebi Tatenda Moyo and the rest of the RUKA team: THANK YOU! The dedication you put into keeping us engaged and upskilled is truly inspiring. You guys slayed! ❤️🔥 Eva-Maria Kashani Anna Segger Marie Hensel @Julia Zander Tom Gerding Joana Rodrigues Silvia Tinti-Culank was great joining you all in this fun & educational trip. Felt like a “back to school” weekend 🏆✨ My biggest takeaway: let’s debunk the assumption that every textured hair style is protective and embrace #mindfulstyling Method matters!💡

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  • Ruka Hair reposted this

    View profile for Luis Javier Valadez Fuentes, graphic

    Senior Brand Manager International got2b (Color & Masterbrand)

    Finally I can sit in the #CurlyGirlClub table!😎 For 3 days, Ruka Hair held the 1st ever RUKAProAcademy, part 1 (Consumer), in London, with #got2b as proud sponsor and partner, with a clear commitment to come closer to our Textured Hair consumers. 🤝🏻 Stay tuned for part 2 (Professional), featuring #SchwarzkopfProVaraidzo Tendai Moyo Shaf Kozanli Afope Atoyebi Tatenda Moyo and the rest of the RUKA team: THANK YOU! The dedication you put into keeping us engaged and upskilled is truly inspiring. You guys slayed! ❤️🔥 Eva-Maria Kashani Anna Segger Marie Hensel @Julia Zander Tom Gerding Joana Rodrigues Silvia Tinti-Culank was great joining you all in this fun & educational trip. Felt like a “back to school” weekend 🏆✨ My biggest takeaway: let’s debunk the assumption that every textured hair style is protective and embrace #mindfulstyling Method matters!💡

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  • Ruka Hair reposted this

    View profile for Varaidzo Tendai Moyo, graphic

    CEO & Co-founder at Ruka

    Yesterday night, Ruka Hair became the first recipient of a $250,000 equity-free grant with $150,000 in ad credits from The Estée Lauder Companies Inc. incubator ‘The Catalyst’ powered by New Incubation Ventures and TikTok 💐 I got to pitch in paris to judges including the incredible Vanessa Craft Shana Randhava Celia Ellenberg Courtney McHugh and Mitchell Halliday to name a few. It was wonderful to bring textured hair and our product innovation to the centre stage of beauty, where it deserves to be! Massive shout out to my team who continues to weather every storm, shining regardless. Jorge, Alexandra D. and Amanda Abba the rest of team ruka who were holding down the fort for the pro academy in two different time zones. And of course congrats to the two other formidable recipients, Lucy Edwards and Charles Jeffrey! 🙏🏾 This win is for us! 💕

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  • View organization page for Ruka Hair, graphic

    2,631 followers

    🍏 of haircare

    View profile for Varaidzo Tendai Moyo, graphic

    CEO & Co-founder at Ruka

    Ruka Hair in Vogue, courtesy of Fedora Abu who generously took the time to sit with me, Ibrahim G. and other innovators in the industry. The braiding revolution is here to stay. ➿ Thank you for highlighting the future of hair: our patent pending Synths fibre which is biodegradable, hypoallergenic and highlights significant progress in our journey to removing the dependence on the human hair supply chain. As braiding styles evolve with people like Tobi Ojora leading the charge on the influencer front, we’re proud to be creating the product which packs performance for the stylist & is non-toxic for the consumer’s health (still remember my own trauma itchy scalp + ACV rinse nightmares given the toxicity of most braiding hair on the market), whilst behaving like your own hair. And also South West Six Salon 👀 can’t wait to see all the girlies getting their Ruka summer braids look done 16-18 aug by the best stylists in the game! ⭐️ https://lnkd.in/etMsUjmU #hairinnovation #synthetichair

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  • Ruka Hair reposted this

    View profile for Agnes Cazin, graphic

    Consultant at l'Oréal ABB since September 2021 | Expert in event production, branding, diversity, content production and brand strategy

    When Ruka Hair calls you, you know something big is coming up! ☎️ Ruka Hair contacted me to model in their new campaign, #GreyScale, featuring Mia Maugé, @mercy chilengwe, with a range of grey hair extensions in their iconic texture and of course I accepted! As a 50 year old woman and single mum I love myself and I am self confident. I will argue for what I want and don't pay attention to judgements because I know what I'm worth. The ageing process is totally natural and I love my grey hair, so why should I dye it?👩🏾🦳 After all, "black don't crack" as they say, but 50 is when you suddenly become invisible. This is why I agreed to take part in this campaign, because it's not just for me, it's for everyone else. Women over 50 are described as slow, weak, feeble, frail and unattractive. But who says so? In my opinion, women over 50 are resilient , have a much larger network of support, a better sense of self and not much to prove.✨ Ruka Hair is a british hair company based in London, famous for their sensational campaign as well as their savvy marketing and strong community. They have constantly set themself apart by creating innovative, high-quality hair products and creative campaigns, becoming a source of inspiration and representation for black women in the UK and internationally. Besides, the #RukaHairTeam is made up of brilliant, kind and talented people showing their commitment to inclusivity and their determination to promote all kinds of beauty shows a real change towards acceptance of the ageing process. Ruka Hair has succeeded, as always with this thoughtful campaign, to offer a product aimed at Gen X, by putting the spotlight on older women. So if you still don't know about #RukaHair, what are you waiting for? #GreyScale is dropping tonight at 7pm GMT ✨ Alicia Canosa 🌟Nneka Fleming Niclette LOUTSEMO koniba pléah Guylaine Conquet Aida Aicha Bodian Kévin Lubiku Hedia CHARNI Maeva Mon Budget Bento Marie-Laure Durier Imogen Stranis-Oppler Abuk Joseph Tomi Talabi Hanadi Mostefa Rhea Cartwright David Gueye Morgane Meyer LINDJY SYLVAIN Monieka Bos Hilary Teksin Arieta Mujay Katie Bromley / Oldham Eve Oxberry Eugene Davis Ugo Agbai Winnie Awa Annika Allen (She/Her) Ghana Elin Nicole Walters Jean Claude Le Grand Amos Susskind Yolanda G. #Over50years #beauty #GenZ #GreyScale #SelfConfidence #ruka #blackdontcrack

  • Ruka Hair reposted this

    View profile for Florencia Cavallo, graphic

    Brand & Communications Strategist | Building something new | Co-Founder Stories Consulting

    I'm so inspired by Ruka Hair's latest breakthrough: Greyscale attachments. In an industry saturated with celebrity brands (sigh), unattainable beauty standards (still going strong!), and brands competing for Gen Z’s attention, this is a literal breath of fresh air. Witnessing brands cater to such a significant yet often overlooked demographic is truly heartening – a demographic with IMMENSE purchasing power, mind you. It's baffling how frequently this demo is disregarded, made to feel insignificant and invisible. But the truth is, brands often don’t know how to speak to this demographic, let alone create for them. Age inclusivity continues to be a problem in the beauty industry, and we need to do more to change the narrative that ageing is something we should avoid at all costs. As Ruka says on their Instagram page, the emphasis isn’t even on encouraging women to age “gracefully”, but rather “however the heck I want”. I love it. Bravo, I can't wait to see how this launch does, and what you do next 👏

    View profile for Chanelle J., graphic

    Marketing | Photography | Fashion Promotion Graduate

    I'm not even the target audience for this campaign, but this might be my fav product launch in a while 🤩 Tomorrow Ruka Hair are launching their greyscale hair extension range and this could mark a huge turning point for the beauty industry 😯 Over the last few years, Ruka has reimagined the black hair industry through innovative ethically sourced product ranges, and last week they announced they were doing it again, this time with a line of extensions dedicated to grey hair! 😍 Whilst we've seen strides being taken in the right direction towards embracing the process of aging for women throughout the beauty industry, Ruka has tackled a huge gap in the market embracing greying hair for the beauty that it is Ruka have used this opportunity to celebrate this natural process of aging that is so commonly covered up, through words spoken by the women that understand this issue better than anyone 👏🏾 I've absolutely LOVED seeing this campaign rollout across socials I really hope that more brands get on board with this so that we can remove stigma around the most natural process of all... aging! P.S. Does anyone else find it refreshing to see a beauty campaign launch that isn't directed at Gen Z?! 💁🏾♀️ #RukaGreyScale #beauty #blackhair

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  • Ruka Hair reposted this

    View profile for Chanelle J., graphic

    Marketing | Photography | Fashion Promotion Graduate

    I'm not even the target audience for this campaign, but this might be my fav product launch in a while 🤩 Tomorrow Ruka Hair are launching their greyscale hair extension range and this could mark a huge turning point for the beauty industry 😯 Over the last few years, Ruka has reimagined the black hair industry through innovative ethically sourced product ranges, and last week they announced they were doing it again, this time with a line of extensions dedicated to grey hair! 😍 Whilst we've seen strides being taken in the right direction towards embracing the process of aging for women throughout the beauty industry, Ruka has tackled a huge gap in the market embracing greying hair for the beauty that it is Ruka have used this opportunity to celebrate this natural process of aging that is so commonly covered up, through words spoken by the women that understand this issue better than anyone 👏🏾 I've absolutely LOVED seeing this campaign rollout across socials I really hope that more brands get on board with this so that we can remove stigma around the most natural process of all... aging! P.S. Does anyone else find it refreshing to see a beauty campaign launch that isn't directed at Gen Z?! 💁🏾♀️ #RukaGreyScale #beauty #blackhair

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  • View organization page for Ruka Hair, graphic

    2,631 followers

    View profile for Ugo Agbai, graphic

    Co-Founder at Ruka | Google for Startups | xMcKinsey

    A couple weeks ago now I gave a Keynote speech at the launch of Tech Nation's Libra Programme 2024. I was honoured to be invited to share my journey so far as a founder and alumni of the programme. I ended up speaking about how I lean into my identity as a musician to make myself a better business builder... Making music: creating something from nothing, trusting the abilities of strangers to take over where you leave off, not necessarily being able to pick out what you contributed to the mix, putting in 10,000 hrs to develop an instinct to play it by ear, and most importantly understanding that there is theory but no formula or right answer. Sound familiar? Disrupting the hair industry, where a lack of regulation, standardisation and black-box supply chains creates complete ambiguity (on top of the marathon that is building a business in any industry...) has meant picking up my musician's toolkit more than I could have ever imagined! Thanks to Chantelle Young for inviting me, and a huge congratulations to all the founders on this year's Libra cohort. Good luck leaning into your identities and instincts on the journey ahead 🎉 #libracohort2024 #wearetechnation #rukahair #startupstories

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Funding

Ruka Hair 3 total rounds

Last Round

Equity crowdfunding

US$ 1.2M

See more info on crunchbase