The news is out! We’ve loved collaborating with team Britvic plc on such an iconic partnership, mega cross team effort to bring this to life 🙌🏽
A bewitching announcement incoming! The UK’s #1 squash brand Robinsons is proud to partner with Universal Studios Hollywood to celebrate the release of the highly anticipated Wicked film! Get ready to be enchanted by our two magical new flavours: Amazafying Citrus Twist – wickedly zesty with a bewitching shimmer and Outstandiful Berry – perfectly pink and fruity with a splindiforous shimmer. These exciting new options will be available from October in online and managed retail stores, while stocks last. But that’s not all – alongside the product launch, Robinsons will also be running an on-pack promotion across its Double Concentrate and Ready to Drink Raspberry & Apple plain packs . Inspired by the film’s iconic characters, Elphaba and Glinda, shoppers are invited to choose their favourite of the two new flavours, with the brand posing the question “Witch flavour are you?”. The on-pack promotion will be sporting a similar tagline – ‘Witch will you win?’ – offering consumers a chance to win Wicked merchandise and a trip to New York. The Robinsons Wicked campaign will also be backed by a £200k+ marketing investment, including out-of-home advertising and PR to make sure everyone gets a taste of the excitement! This partnership allows us to merge the magic of cinema with the brand’s refreshing creativity, offering fans a chance to take a piece of their favourite movie home with them to enjoy. Don’t miss out – get ready to vote for your favourite flavour and join in the fun! https://lnkd.in/eRA97Rt3 Massive shout out to the cross functional collaboration that created this magic Clare Brosnan Sarah Moore Cheyenne Chauhan Stuart Allen Scott Needham Louise Judkins Fiona Chui Nic Robinson Grace Marks Thomas Brown