SmartOutdoor

🚀 Smart Media Group Secures Funding to Transform Digital Advertising! We’re thrilled to announce that we’ve secured funding through the ARROW programme with the University of Sunderland to revolutionise how we use data in digital advertising! We’re shifting from the traditional ‘time and space’ model to audience-based programmatic advertising—delivering smarter, more targeted campaigns using real-time insights. Right now, we collect valuable data from many sources, including WiFi networks, traffic counts and cameras, but these exist in separate systems. This project will bring everything together, creating a unified approach that helps us and our partners understand audiences better and maximise the impact of digital out of home advertising. This funding is a huge step forward in making our vision a reality, helping us develop a cutting-edge data strategy and infrastructure to power the future of digital advertising. Big things ahead—watch this space! #FundingSuccess #DigitalAdvertising #Programmatic #AudienceInsights #SmartMediaGroup #UniversityofSunderland

✨ Screen Spotlight ✨ Situated on Park Road in the coastal town of Hartlepool, this bustling thoroughfare serves as a key route through the town center, connecting to the busy A689 👏 The screen is elevated on the gable end of a building, offering excellent visibility to both motorists and pedestrians throughout the week! 🚗 #OOH #DOOH #OutOfHome #Advertising #NorthEast #Hartlepool #ParkRoad #SmartOutdoor

Great seeing some programmatic campaigns across our D4 network! Our national D4 network enables brands to connect with audiences through an exceptionally direct interaction 👀 We offer creative agencies the agility and flexibility they require to build a holistic marketing campaign, with access to a diverse range of audience bases across the UK via traditional and programmatic scheduling avenues 👏 #OOH #DOOH #OutOfHome #Advertising #National #Programmatic #D4Network #SmartOutdoor

Amazing to hear that Sunderland has been awarded Music City Status! 🎵 Only the second in the UK to be awarded the title after Manchester and will be joining a global network of Music Cities including Berlin and Sydney 🎶🎤😁 We're proud to have several incredible screens in Sunderland including... ✨ St Mary's Way ✨ Keel Square ✨ Riverside Car Park ✨ Hastings Hill ✨ Northern Spire #OOH #DOOH #OutOfHome #Advertising #NorthEast #Sunderland #StMarysWay #KeelSquare #RiversideCarPark #HastingsHill #NorthernSpire #SmartOutdoor

Great to have 7days Performance on our National Moto service station sites! Make sure you scan that QR code when you see the ad 👀 #OOH #DOOH #OutOfHome #Advertising #National #Moto #ServiceStations #SmartOutdoor

✨ Screen Spotlight ✨ Showcase your business at this amazing new opportunity, built for the Sunderland Expo 2025 our new Keel Square Canvas will consist of 100sqm of Transparent LED 👏 The screen will be live from November 2024 to September 2025 and be the centre point of activities in the city centre showing content such as live events as well as innovative art installations from over 80 world renowned artists. With the design of the screen and the transparent LED technology Brands will be able to deliver innovative holographic content 👀 Not only will we have screen advertising options, but brands can also bring a physical element to the campaign with experiential opportunities in the pavilion itself that can be used for product launches or pop up stores 🎉 #OOH #DOOH #OutOfHome #Advertising #NorthEast #Sunderland #KeelSquare #SmartOutdoor

Our new screen at Hastings Hill looks incredible! 👏 Find out more about this screen here: https://lnkd.in/gtM7TRky #OOH #DOOH #OutOfHome #Advertising #NorthEast #Sunderland #HastingsHill #SmartOutdoor

Did you know we have 13 D48 screens in across 13 Welcome Breaks' across the country? With a 35 minute average dwell time, your advert will be seen by 319,242 people per week per screen! 👀 Contact us for more information here: https://lnkd.in/eTDeiaiH #OOH #DOOH #OutOfHome #Advertising #National #WelcomeBreak #SmartOutdoor

Wow, Hays Travel looks amazing on our Riverside, St Mary's Way and Keel Square sites in Sunderland! 🌞 #OOH #DOOH #OutOfHome #Advertising #NorthEast #Sunderland #StMarysWay #Riverside #KeelSquare #SmartOutdoor

Hello Livingston, our new screen is now live! 👋 With over 150 shops and 7,000 parking spaces, The Centre Livingston is a shopper’s haven, no wonder it’s Scotland’s premier retail destination 🛍 Beyond shopping, visitors can enjoy a diverse range of dining options and take part in exciting events and workshops held year-round 👀 Our full motion D48 screen is strategically positioned high above two popular dining spots, ensuring maximum visibility from all the way down the main walkway, through The Centre! 👏 #OOH #DOOH #OutOfHome #Advertising #Scotland #Livingston #TheCentreLivingston #SmartOutdoor