Great to see our Halloween ads for our B2C site are delivering what customers are looking for! #ppc #halloween #b2c
I’m looking for a Halloween outfit, asap because I’m last minute 👻🎃 Whose ad gets the sale? Jokers Masquerade or Smiffys in the shopping listings? No, the outfit isn’t for me, although nice try. FancyDress.com? They show a strong range and an instant 5% discount which is appealing, but it doesn’t excite me. boohoo? Definetly not, those products aren’t right for my search (today 😆) The final ad: Smiffys nailed it, with a good ad plus lots of choice for me upon landing. Sold 🤑🫰 So much to learn from these advertisers . Smiffys wins because they made it easy for me to buy, without narrowing down my search with assumptions! I hadn’t specified who the outfit was for, so all the ads presuming it was for me were wasted. So what’s the key learning? Always tailor the ad and landing page to the search! #ppc #searchmarketing #google