SocialChain

The March edition of ChainMail is here, and it’s sure to put a little spring in your step.     We’ve got all the latest news and updates from across SocialChain and beyond, including our new executive creator director Michael Scott and how we created the world’s first scratchable billboard (yep, we said scratchable) for LinkedIn UK.     PLUS:      🏆 Builtvisible joins the Brave Bison herd  ⚽ Why every brand needs a data-driven mindset with Domino's’s  🎙️ We’re shortlisted for 2 Global Agency Awards     Grab a brew and have a read👇  MAD//FEST | Don't Panic Events 

📰 Big news incoming… Brave Bison has acquired Builtvisible to create the UK’s largest independent SEO team! 👏 We couldn’t be more excited to have leading digital marketing agency Builtvisible join the herd. They’ll be combining with the first-rate Brave Bison Performance team to continue to innovate and deliver the very best in SEO, content and digital PR strategies for clients such as Icelandair, Asda, Aviva, Specsavers, Superdrug and The Very Group. As the UK’s largest independent SEO team, they’ll be working closely with us and Engage Digital Partners to offer dynamic solutions at the intersection of social, search and community engagement. Exciting times! Welcome to the herd, team. Hit the comments to learn more. 👇

Our run of live episodes from MAD//UpNorth continues, this time with a powerhouse brand: it’s Domino's! And here’s one surprising takeaway: Domino’s doesn’t consider itself a pizza business. 🍕    OK, that’s not entirely true. But as digital and data director Nick Bamber explains, for the past few years, Domino’s has been running as a data business first and foremost.   He joins our group strategy director Ric Hayes to explain: 📈 What prompted the decision to become a data-driven business   📱 How leveraging smart data and AI resulted in 10 million app users   🥡 The future of food delivery in an increasingly digital world     🎧 Available now wherever you get your podcasts: https://pod.fo/e/2be592  

🧦"Can we make a scratchable foot billboard for LinkedIn?"🧦 In true creative fashion, we came out of the ideation process with a big logistical challenge. A herculean collaboration between some of the best in the business led to making a weird idea from our minds into a reality. LinkedIn challenged us to bring their 'Itchy Feet' campaign into the real world via social media. This was our solution; an opportunity to 'scratch' the feeling of being unsure about your current job through LinkedIn's data-led curated Job Collections function. Influencer edutainment, fun social content and press imagery all combine to create a conversation driving event in support of the wider marketing campaign. Big up everyone who contributed at SocialChain, it takes a village to raise a (foot) child. Taylor Mitchell Esha Gopal Aliya Machat Jay Tomlins Jade Elouise Connolly Jake Thompson (his SocialChain swan-song!) Steph Cripps Melissa Harvey Any and all foot puns welcome below.

⭐ WE CREATED THE WORLD’S FIRST SCRATCHABLE BILLBOARD WITH LinkedIn ⭐ Our social activation for LinkedIn UK’s Itchy Feet campaign with VCCP kicks off TODAY and we’re taking over Manchester for a stunt you’ll be...itching...to take part in. 😏   Our out-of-home stunt, specifically created to live on TikTok, features 60 scratchable billboards promoting LinkedIn’s new Job Collections feature, making finding your next career move a breeze if you’re suffering from a case of itchy feet. 🧦  The campaign features creators Jess Lawson and Vicky Owens, helped, of course, by the Great British general public.    It’s live right now on Albion Street, Manchester, so head down and try it out for yourself – and check out Job Collections while you’re at it.    See the activation in action👇👇 

Have you listened to our latest SocialMinds episode with TikTok yet? 🎧 Because trust us, you're going to want to. One Google search will tell you it takes anywhere from eight to 50 touchpoints in order to make a sale. And if all of these touchpoints live on different channels, things start getting complicated. 🤔 But, as TikTok's brand partnerships manager Nilam Atodaria explains, TikTok Shop allows brands to see exactly where their customers are coming from, and the specific TikTok content driving the most clicks. Attribution, simplified. 😌 ⬇️ Out now wherever you get your podcasts: https://pod.fo/e/2bd499

Happy Monday! We've got just the thing for your commute - a brand-new episode of the SocialMinds podcast with TikTok! 📱 Tune in now as TikTok's brand partnerships manager Nilam Atodaria sits down with Eve Young to reveal how brands and marketers should adapt their strategies right now to keep up with the explosion of social commerce. 💥 Find out the learnings from brands killing it on TikTok Shop, how to maximise creators on the platform, and how to hit your commerce objectives while prioritising creativity and content. 🎧 Listen now: https://pod.fo/e/2bd499

Community isn’t a nice-to-have. 🙂↔️   It’s not a box ticking exercise. It’s not an afterthought.   It’s essential. And being plugged into your community – into what’s happening in the world, and what they care about – makes the difference between being a brand that posts content on social and being a social-first brand.   When their Disney Bambi product range coincided with a certain high-profile influencer giving birth to a baby girl who shared the same name, Primark spotted an opportunity. All it took was a few small tweaks based on what was relevant to their community at the time – and they were able to make massive amounts of noise off the back of it.   Iconic 👏 Listen to the full episode now with senior global social media and community manager Kymberley Thomson: https://lnkd.in/e7QN_M4v  

Heard it here first, when it comes to Kopparberg UK (Cider of Sweden Ltd.)’s most used and loved marketing channels, social is coming up top. That’s music to our ears 🎶 “Social is so reactive,” explains brand manager Nancy Dales. “It lets you have those conversations with consumers that you don’t get to have anywhere else.” You don’t need to tell us twice 👀 Find out more of the magic behind Kopparberg’s genius collaboration with Melanoma Fund in our live podcast episode with Nancy, available now wherever you get your podcasts: https://pod.fo/e/2b4e3c   

🆕 New ep alert 🆕    A brand-new episode of the SocialMinds podcast is live on your feed now, and it's a good one...👀    It's our episode with Primark's senior global social media and community manager Kymberley Thomson! 👜     Kymberley sits down with our CMO Hannah Baker for a conversation all about how Primark converts social buzz to in-store sales. Expect insights on reactivity, why community isn't just a nice-to-have, and plenty of laughs in the process. 😅    🎙️ In need of a Wednesday pick-me-up? This one is worth the listen. Out now wherever you get your podcasts: https://lnkd.in/e7QN_M4v