Brave Bison

Last week, we brought the Brave Bison and SocialChain teams together to look back on a phenomenal first 6 months of the year and what a phenomenal first half it was... ⭐ 42 new people joined the business this year, growing the herd to over 200. 🦬 🎤 We hosted over 250 marketers at two major in-person conferences: our first ever Composable Commerce Summit plus SocialChain’s industry-leading SocialMinds Live London event 📱 🏆 We celebrated not one, but TWO wins for Performance Marketing World’s Powerlist 100: our managing director for Performance Hannah Kimuyu and our director of paid media Mark Byrne! Plus a 30 Under 30 nomination for SocialChain’s Jake Thompson. 👏  🎞️️ A whopping 2388 hours of YouTube videos were uploaded to our Media Network on behalf of some of the biggest creators and rights holders in sport and entertainment. Ace! 🎾  🤖 And we’ve created 33 custom audience GPTs with our game-changing proprietary tool AudienceGPT. Curious to know more? Read our research report in the comments 👇  ...All this plus some major performance campaigns, 5194 hours of site improvements via our Commerce team and some incredible new client partnerships. Catch all of this and more in our summer sizzle. What a wild ride 🙌 Onwards and upwards for H2! 💥🚀 

Tournament time is go-time for sports rights holders. But with so many options for scaling up your teams at your fingertips, how to do you make the smart choice? Our senior sports account manager Ben Cooke is here to spill the beans. 🫘 In our latest How To series, learn more tips for levelling up your strategy in Brave Bison Media Network’s white paper Beyond Broadcast, AKA sports rights holders’ go-to guide to growth. 📙 Want a free download? Look no further: https://lnkd.in/eJ-E2qbN

Virality can be exciting, but true PR success is built on more than just a moment in the spotlight. ⚡Gemma Flinders⚡, our Digital PR Lead, shares how the recent Olympics highlighted the difference between fleeting fame and lasting impact. Let’s focus on creating meaningful connections and lasting value that align with our clients' goals. Because in PR, it’s not just about being seen—it’s about being remembered. Read the article here 👉 https://lnkd.in/dEF24kkA

Elon’s bold moves are shaking up X, but is it at the cost of advertiser confidence? 🤔 Brenda Imeson, Director of Strategy at Brave Bison Performance, discusses the advertiser exodus from X, driven by brand safety concerns and a rapidly shifting digital landscape. With these changes, brands are rethinking their ad spend and facing critical decisions on where to invest next. Read the article here 👉 https://lnkd.in/e5DmW5DJ

B2B and B2C are no longer separate worlds. Our new whitepaper reveals how composable commerce can help you create a unified platform that caters to both B2B and B2C, offering personalised experiences and advanced tools for all customer types. Why choose when you can have it all?  Get the whitepaper here 👉 https://lnkd.in/e6i-wFUh

Discover how to master app store optimisation in retail 🎯 In a world where consumers engage with brands across countless platforms and devices, standing out has never been more challenging. In our latest 'How To', Mark Byrne, Director of Paid Media, shares expert insights into the power of App Store Optimisation (ASO) for retailers to enhance brand visibility, capture valuable data, and drive customer acquisition. Swipe to reveal or read the full guide here 👉 https://lnkd.in/e_veyGWF

Advertising on X isn’t about boycotts – it’s about making smart choices 🤓 Brenda Imeson, Strategy Director of Performance, and other agency leaders share their thoughts with Campaign UK on the shifting landscape of advertising on X. In a world where brand perception can shift with a single click, ensuring ads appear in the right environment has never been more important. The emphasis on brand safety is redefining the standards for where and how we advertise. Read the full article here 👉 https://lnkd.in/exvp5wfs?

Exciting news! 🎉 Matt Garbutt, Director of AI & Creative Performance at Brave Bison, is joining #DIBI2024. With a wealth of experience spanning design, creative direction, and leadership, Matt has been a driving force in the digital creative space for years. As Director of AI and Creative, he’s leading the charge in integrating data science, audience insights, and emerging tech to boost performance marketing for top brands. Matt's innovative approach is shaping the future of creative and AI-driven solutions. Stay tuned for more details about his talk, and grab your tickets now at dibiconference.com. #DIBI2024 #TechConference #AI #Design #Development #Edinburgh #Tech #Creative #CreativePerformance

We’re thrilled to announce that Brave Bison has officially partnered with Reed, a leader in the recruitment industry. As their strategic partner for Reed.co.uk and delivery partner for Reed.com, we’ll be driving SEO to boost their digital impact. 🚀 This partnership highlights our commitment to pushing the boundaries in performance marketing. We’re looking forward to working with Reed to achieve their goals and raise the bar in the industry.

Traditional media used to rule the sports content world. Not anymore. ❌ As audiences increasingly turn to online videos and social media, sports rights holders must adapt or risk being left behind. Our latest media whitepaper, Beyond Broadcast: A Sports Rights Holder’s Guide to Digital Success, is your essential tool for navigating this shift. Inside, you'll discover: ✏️ Tips for a successful content strategy  💰 How to monetise your fanbase 📢 Navigating broadcast restrictions 🚀 Scaling your team effectively Score big with your digital strategy. Download your guide now: https://lnkd.in/eJ-E2qbN