We're honoured to be a part of such crucial research in understanding the quantifiable impact of circular business models. Thank you WRAP and @IMPACT+ for conducting such an important study and for choosing SOJO to work with you on this.
Did buying a pair of shorts second-hand stop you buying a brand-new pair? Did you rent a dress instead of buying one new? Did you repair a well-loved item instead of replacing it? As the popularity of pre-loved, rental and repair markets continues to grow the perception around the benefits of these circular business models (CBMs) has sparked debate. ♻️ Quantifying these benefits is difficult. An article published by the The New York Times highlighted concern that renting clothing isn’t better for the environment than buying new due to the impact created during washing and shipping. 👗 💦 🚛 Introducing the second project in our Impact Innovation Fund: ♻️ Detangling Displacement Rates: ensuring consistency and robustness in avoided emission calculations for circular business models (CBM's). The level to which a purchase/rental/repair prevents a purchase of a new item is known as the ‘displacement rate’. For example, if half of pre-loved purchases prevented a brand-new purchase, there would be a displacement rate of 50%. WRAP has developed an independent methodology that can be used by a range of CBMs to calculate their displacement rate. 📈 This project aims to collect case studies from project partners SOJO, eBay, and ACS (Advanced Clothing Solutions) , with Vinted also recruited, to show how it can be applied and used as the sector-leading methodology. ➡️ Led by Sarah Key, the project will demonstrate how widespread adoption of the methodology would allow more accurate avoided emissions calculations and comparison across organisations. This will create greater consistency and transparency for those within the sector and for citizens. To find out more about this project and all our funded projects visit: https://lnkd.in/ebZBUGui