Sporting Insights

We're delighted to expand OMIS into Germany, Austria, and Switzerland in 2025. Huge thanks to OUTTRA and European Outdoor Group (EOG) for their support and partnership. By helping more businesses achieve better results in the outdoor industry, together we can ultimately allow more people to access and experience the wonders of the great outdoors. Just thinking about it makes us want to pack up early for the weekend and head for a a hike in the shadows of the Matterhorn or a trail run in Bavaria or camping in Kitzbhuhel. https://lnkd.in/eWGHsfGR Richard Payne Robert Cobain

After another big year for golf tourism the most powerful operators in the land met this week at Rosses Point for the annual Ireland Golf Tour Operator Association (IGTOA) end of season review. Their incredible findings - through Sporting Insights - reveal a ‘niche’ demographic which invests almost a third of overall value to the sector.

Well said, Marc.

Sporting Insights focus is on helping our clients use insight to help them make better decisions - which is often focused on how to get the public to be more active, play more sport, and encourage others to see the benefits to an individual's physical and mental health from playing sport. One of our team is taking this to the extreme. So, all at Sporting Insights and wider are sending good luck to our long-standing team member, Edward Ferrari-Willis as he represents Bermuda in this weekend’s Backyard Ultra World Team Championship. Ed will be aiming to set a new PB as he and the 14 other Bermuda qualifiers all run 4.167 miles every hour on the hour through day(s) and night(s) until there’s only one runner left standing. The Bermuda team will be live streaming on YouTube from the 1pm (GMT+1) start time on Saturday until the finish. Ed explains that he hopes to run for more than 12 hours or almost 50 miles. That is special - and we wish him a safe, happy, and great experience. Good luck to all in the Backyard Ultra World Team Championships.

It's great to see data at the heart of the Running Industry Alliance and The Running Conference's missions.

It was an honour to speak at the European Outdoor Summit (EOS) today at the incredible Cambridge Union. We are so excited about the expansion of the Outdoor Market Intelligence Service alongside the European Outdoor Group (EOG), Outdoor Industries Association (OIA), Outdoor Sports Valley - OSV and OUTTRA. Please get in touch with us if you want to understand more about how the industry is performing. Don't Guess It, OMIS It!

One of the association's core areas of work is our market insights programme. During European Outdoor Summit (EOS), we took the opportunity to provide an update on the Outdoor Market Intelligence Service (OMIS) project. Richard Payne of our insights and data partner Sporting Insights explained how OMIS works and reported on its successful introduction to the UK, supported by the Outdoor Industries Association (OIA). We're now rolling it out in France with Outdoor Sports Valley - OSV, and in the DACH region with OUTTRA. Find out more about that at https://lnkd.in/eEYfZeVN. #EOS2024 #data #marketinsights

National Opens are special, and this year's Irish Open was a classic. How did the DP World Tour's players prepare for the challenges of Royal County Down? From mini drivers to wedge grind updates, plenty of players did bring in new weapons for their trip to the Northern Irish coast. John Whyte https://lnkd.in/e96YUZYB

Less than a week to go until the European Outdoor Summit, a brilliant gathering for the outdoor industry, of which we are a proud sponsor. Richard Payne's keynote on OMIS looks in depth at Q2 data. Don't miss it. Don't guess it. OMIS it.