Studio Noel

We want to make sure that accessibility is, well... Accessible. What do we mean? We mean ensuring that everything your business puts out into the world is accessible to as many people as possible, eliminating any unintentional exclusions, which could impact up to 1 in 5 of your target audience due to disabilities. Curious about the how? We’re glad you asked. We've just released a brand-new, complimentary guide to kickstart your journey. Dive in; the link is in our bio. #Accessibility #Branding #Strategy

Studio Noel was one of our primary brand and design agencies of Digital Catapult. The team produced excellent, beautifully impactful designs and evolved our brand whilst adhering to clear design principles. The team really advanced our knowledge and application of accessibility. #Brand #Design

Are you finding colour checkers aren't quite hitting the mark? Same. But instead of just grumbling - although we did a fair bit of this - we decided to make our own! It combines some of our favourite features of various colour checkers that we have used. All are up to date, assessing colours against WCAG 2.2 guidance. Check two colours against each other, and get accurate and specific contrast ratio data along with colour suggestions for non-accessible combinations. Check a whole palette of colours against each other Name your colours so they are easy to identify You will also be able to download your assessed palette as an .ase, .ai or .pdf file for your teams to start using that accessible palette straight away. As you can tell we're quite chuffed with it. Give it a go and let us know what you think! #Accessibility #Design #AccessibleDesign

Stop making these 3 KEY MISTAKES with your brand. 1. Thinking EVERYONE is your audience. This is never true. In fact, usually, you can narrow your audience down to one or two types of consumers. 2. Trying too hard to fit in with trends. Your brand should be led by a strong strategy not the constantly changing visual trends. Get your look and feel to align with your purpose and you'll never be chasing those trends again. 3. Thinking that a great logo alone will get you the fame that Nike or Apple have. We hear this a lot, and unfortunately, the success of big brands like Nike and Apple has come through years of consistent brand strategy, not their logos alone. Don't try and say everything with one asset, make sure that your full suite of assets, which includes your copywriting and marketing strategy are all working together to create a powerful brand identity. #Branding #Strategy #BrandStrategy

The amount of attention you get with a brand aimed at 'Everyone' The amount of attention you get when you hone in on a key audience, that has a problem you are uniquely positioned to answer. How do you define your target audience? Do you think you are being as specific as you should be? #Strategy #Branding #Positioning

I have worked with Studio Noel on five re-branding projects and have always found their process of brand discovery and development results in solutions that are highly creative, beautiful to look at but also completely grounded in an understanding of the business. They’re both super-smart and thoroughly lovely people to work with, so now my go-to agency for strategy and branding. - Swan London #Branding #Strategy #BrandRefresh

Have you seen it yet? We have a fresh guide out. If you're looking to increase your hospitality brand's reach this year, download our free A-Z guide to hospitality marketing. A host of inspirations to get your campaigns started this year await! Comment HOSPITALITY GUIDE below, and we will send you our guide so you can get those cogs whirring! #Hospitality #Branding #Strategy

Swan London, before and after a rebrand with us. For them, it was time for a rebrand as their brand felt dated and didn't reflect the overall experience and incredibly beautiful setting. We repositioned them as a destination with a true sense of 'theatre', overhauling its branding and strategy and modernising its online experience to capture the soul of the Swan at every touchpoint. #Branding #Strategy #BrandRefresh

Each year, we throw a big summer party to celebrate all of our hard work throughout the year. This year we went blacksmithing with The Quinnell School of Blacksmithing. Although it was definitely a party, we all learnt a lot. Here are the highlights: Blacksmithing is hot, sweaty but rewarding work! We all had to let go of getting that perfection that we designers are always striving for - when you are new to something, it's all about making mistakes and learning from them. Lastly, we learnt that Michelle is a secret blacksmith pro (or somewhere near!). Thanks The Quinnell School of Blacksmithing for sharing your knowledge so skillfully. #Crafting #TryingNewThings #CreativeDesign

Not understanding your audience means your marketing efforts go unnoticed 1️⃣ You don’t know who they really are Without a deep understanding of your audience, you’re just guessing. Demographics aren’t enough—you need to understand their behaviours, motivations, and what drives their decision-making process. 2️⃣ You’re speaking the wrong language If your messaging doesn’t align with what matters most to your audience, they’ll tune out. You need to understand their pain points and values, and how they want to be spoken to. 3️⃣ Your targeting is too generic If you’re trying to appeal to everyone, you’re connecting with no one. Personalisation based on audience insights is essential to making an impact. If any of these sound familiar, DM us to find out how we work with brands to ensure their strategy is helping them reach critical business goals. #Strategy #Design #BrandStrategy