How&How

This year the wonderful folks at Monotype are doing something different. Instead of looking back to Type Trends from yesteryear, they’re looking to the future… typographic oracles of sorts 🔮 With all this in mind, we’re so happy to be Monotype’s Re:Vision: Future Typography campaign partners during 2025. Looking forward to launching our activation in April with our co-founder Cat How chatting alongside fabulous Lisa Smith and Monotype ECD's Charles Nix Phil Garnham and Tom Foley—showcasing the ongoing conversation between typography and our ideas and vision of the future. Register here: https://mntype.co/4ktXCyS #ReVision #TypeTrends https://lnkd.in/dxET63S 

It's International Women's Day every day in my book: I can never get my head around 49.6% of the global population only warranting special mention on one day of the year... However! It's also a day to celebrate, and elevate, women doing stuff against the odds. Love and appreciation as always to the amazing Creative Boom Katy Cowan and their writer Abbey Bamford for her piece on Beyond the 'Female Founder' Label: Is it time to retire gendered job titles?' Was lovely to be included in this piece 💛 Thank you ✊ Link below: https://lnkd.in/dnfDEfzG Image courtesy of the lovely Charlotte Lovely: https://lnkd.in/d4sgd7xN https://lnkd.in/dP2DUvsf #creativeboom #femalefounders #internationalwomensday

Crazy to think it's been 5 years since Covid. Our ACD Priyjah Paramasivam spoke with Design Week's Rob Alderson about the biggest thing she learnt about during that time, as a design leader. — https://lnkd.in/eN8Bmq6b — #press #covid #designleaders #priyjahparamasivam

Last week, we spent several days judging the Creative Review Annual Awards 2025 🏆 But... With so much immense talent on offer, it struck me as a missed opportunity that great work—which could’ve, and should’ve, won big—was sidelined due to poor descriptions, sloppy application or generally, it seemed, some applicants not giving that much of a toss about how it was presented. Heartbreaking. And ironic, given we’re all professionals in visual communication. So—if it helps, and hopefully it will but please ignore me if not—I've jotted down a few observations I had for entering awards, which might ensure your beautiful work is able to shine! ✨ 1. Make sure you enter the right category. There were many incredible brand campaigns in the ‘rebrand’ category which had to get annulled. Gah! 2. Remember to include as many images and animations as possible. A project with 20 images feels a lot more comprehensive, memorable and profound than a project with only one… It also shows you give a bit more of a shit about your application too. 3. Make sure your copy and descriptions are bang on, checking they’re relevant to the category you’re entering and succinct. 4. Small point, but remember to name your images and animations correctly—with studio name and project. It makes you look neat and professional, and shows you sweat the detail. Which is important. I saw a few too many IMG_5199.jpeg etc… 5. Try and enter work which makes you stand out and get noticed. It was great seeing some self-initiated studio projects in the mix in some of the categories too—a fantastic chance to show off and let your hair down, without the worry of having to fit around the needs and dictates of a client. What a wealth of talent there was, though 💖 I turn on the news and despair, but seeing all this beautiful work turned my frown upside down ☺️ Best of luck to all who entered and thanks so much again to the Creative Review team for making this happen, in particular Aimée McLaughlin Anna Walder Lindsay Urquhart 🙏 #creativereviewawards #judging #CRAnnualAwards #judge #entrytips

Q: What do you do when you get fired for asking for flexible working? A: set up a flexible working jobs platform and scale it like a pro, of course! Check out my chat with Molly Johnson-Jones on building Flexa from the ground up, working with your spouse and the challenges facing female founders. That'll show 'em! Link 👇

It's happening. Our co-founder Roger How 🔜 sxsw is heading to Austin for SXSW this week, partnering with UK Business and Trade - North America and Department for Business and Trade. Rog will be speaking at UK House on Saturday 8th, 2pm — if you're in town, come and say hello! #speaker #SXSW #Austin #DBT 🇬🇧 🇺🇸

We're all super proud of our Senior Creative, Eilidh Reid, for smashing her talk "A Graduate's Journey" at Duncan Of Jordanstone College Art & Design last month. Eilidh we love you! 😍 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Stop banging on about AI and show audiences what real power looks like ✊ The Drum's Creative Editor Tom Banks features our controversial piece on AI this week... tell us what you think 💀 Link in comments 👇 #thedrum #press #AI #controversy

Reasons to be cheerful! I chatted with Matt Alagiah for GF Smith about why we need to be optimistic (against all odds) in 2025. Turns out, I’m a glass half full sorta gal… I never knew it. #optimism #press #gfsmith Link in comments below 👇

Hot off the shovel, Episode 2 of The Nugget has landed. This time Roger How 🔜 sxsw has hopped on with Molly Johnson-Jones, CEO and co-founder of Flexa: a careers platform that embraces flexibility in all its transparent, honest glory. Together, they dug into how Molly’s navigating the tech industry as a female founder, helping companies attract and retain top talent and–close to How&How’s heart–enjoying the challenges of setting up shop with her spouse. Absolute business gold. Grab your pick axe and listen now. Link in comments 👇 #podcast #nugget #founder