The Insights Family

Mark your calendars! New Webinar: Thursday, 17th October, 3pm UK time / 10am EDT. 📅 Following the interest in Adam Woodgate's session at Brand Licensing Europe 2024, we are excited to share we'll be hosting a webinar to share his insights on the growing significance as a medium for IPs to engage with touchscreen natives next week. 🔎 Learn how IPs can forge lasting connections with new generations through gaming, and more - register now for free: 👉  https://lnkd.in/ddpxki4s

Don't forget to join us live today at 3pm BST / 10am EDT for our webinar on gaming's role in shaping future IP! 🎮 👇 Still not registered? There's still time! ⏰ Sign up now, and if you can't make it, we'll send you the recording as soon as it's available: 👉 https://lnkd.in/ddpxki4s

⭐ What Parents Love Award: Finalists Announced! ⭐   We’re excited to reveal the finalists for the What Parents Love Award, returning to the PreschoolNews.net Awards 2024 for the fourth consecutive year this November! For this award, we ask UK parents of pre-schoolers to share the brands they trust the most. The results are in, and we’re thrilled to highlight the brands that have won the hearts of families nationwide!  🏆 2024 What Parents Love Award Finalists 🏆   🌟Childs Farm   🌟Disney   🌟Fisher-Price   🌟Graco   🌟Hasbro   🌟Huggies   🌟LeapFrog   🌟LEGO   🌟Mamas & Papas   🌟Pampers   🌟Tommee Tippee   🌟VTech  Tom W., CEO of The Insights Family, commented: "The What Parents Love Award recognises exceptional brands that understand and deliver on parents’ values. These brands enhance family life in meaningful ways. Congratulations to the 12 finalists—I look forward to announcing the winner at what promises to be a fantastic event!"  For more information, visit: https://lnkd.in/dejZv7Yv

Don’t miss out – our next webinar is tomorrow!👇 ⭐ Gaming's Role in Shaping Tomorrow's IP Landscape 📅 Thursday, 17th October at 3pm BST / 10am EDT 🗣️ Hosted by Adam Woodgate, VP Research Solutions. 👉 Register for free today: https://lnkd.in/ddpxki4s This is your chance to gain exclusive insights into the rapidly growing influence of gaming as a vital platform for IPs to connect with touchscreen natives (i.e. kids born before 2010). Topics covered: 📱 Touchscreen Natives ❤️ Formation of Brand Loyalty 🏆 The Enduring Power of Childhood Favourites 🎮 Gaming Platforms As a Ground For Brand Discovery 💻 Brands Emerging From Digital Can’t attend? We’ll send you the webinar recording as soon as it’s ready!

🚀 We're hiring a Senior Customer Success Executive in London 🚀 Are you passionate about the next generation of consumers and eager to join the global leader in market intelligence for this industry? We're looking for a Senior Customer Success Executive to join our team in London, who will be focused on delivering real impact for our customers!🌍 Read more about the role: 👉 https://lnkd.in/eEg79XT

Did you know? 👇 While kids aged 10-12 are the most likely to be gamers, it's those aged 16-18 who spend the most time playing video games! 🎮 Discover how gaming trends and motivations evolve from childhood to young adulthood in our latest report, "The Evolution of Brand Loyalty" 📑. Download it for free here: https://lnkd.in/dNJughVA Want to dive deeper? Join Adam Woodgate this Thursday as he discusses gaming's role in IP discovery. Don't miss out—register here: https://lnkd.in/ddpxki4s 📅 Thursday, 17th October ⏰ 3pm UK time / 10am EDT

Join us for our next webinar this Thursday "Gaming's Role in Shaping Tomorrow's IP Landscape" (3pm BST / 10am EDT), where we’ll be sharing valuable insights on key topics in the IP space. 👇 💖 Formation of Brand Loyalty 🏆 The Enduring Appeal of Childhood Favourites 🎮 Gaming Platforms as a Ground for Brand Discovery Swipe through the carousel below to explore the topics in more detail, and register for free to secure your place: 👉 https://lnkd.in/ddpxki4s

Sophie Tanner, VP of Marketing, talked to Australia's Convenience World Magazine for its feature on a vitally important consumer group, the 'always on the go' mum and the opportunity they present for retail and convenience stores. 👇 Drawing from our Parents Insights dataset that covers 4 generations of parents (from Gen Z to Baby Boomers) of kids aged between 1 and 16 years old, key highlights shared include: 🏆 Mums with 1-3s' top three supermarkets are Woolworths Supermarkets (56%), Coles Group (49%) and ALDI Stores Australia (35%) 🛒 And the shopping outlets they use the most are department stores (41%) and supermarkets (39%) 🗣️ Additionally, engaging mums through social media and other channels can facilitate word-of-mouth, as 53% enjoy sharing information about new brands and products with their friends and family. Read the full article here (pages 22-23): 👉 https://lnkd.in/dXSMJWQr

In our latest free report, The Evolution of Brand Loyalty, we explore how fandom develops from childhood into young adulthood (ages 19-30), while also identifying shifts in IP preferences as kids mature. You can download the report for free here: 📑 https://lnkd.in/dNJughVA 📅 Join us on Thursday, 17 October (3pm BST / 10am EST), where Adam Woodgate, VP of Research Solutions, will explore deeper insights on "Gaming's Role in Shaping Tomorrow's IP Landscape" and the growing importance of gaming in forging meaningful connections between IPs and younger audiences – the 'touchscreen natives'. 🔎 Registrations are now open, we hope to see you there! 👉https://lnkd.in/ddpxki4s

Congratulations to Kristy Miall from Cloudco Entertainment, the winner of our Spin To Win game at Brand Licensing Europe 2024 🏆. We hope you enjoy your new Bose Wireless headphones! Participants took a spin on the wheel and answered questions about our 28 data categories, which cover insights on kids, young adults, and parents across 22 countries.🌍 If you also need answers to questions related to those segments, get in touch with our team: https://lnkd.in/d_BiF-kY