Total Negotiation Group

Mark Cranstoun and Mark Grice are incredibly proud of how, through the efforts of the full team, the TNG business has rapidly evolved & grown. We are delighted to be able to share our new TNG film that we think brilliantly brings to life many of the amazing things that TNG does and stands for. #SupplierPartner #TotalNegotiationGroup

🎬 Welcome to the 2nd theme in our 5 for '25 campaign 🎬 ⚽️ Making RGM a team sport 🏉 Not surprisingly, RGM has emerged as a top priority for consumer leaders in our current trading environment. Companies that do it well, have been better able to meet consumer expectations and align pricing strategies across channels, which typically has led to a 4 to 7 percent gain in annualised gross margins. To sustain growth suppliers should embed RGM best practices across their whole organisation, they should make it a team sport. This requires several actions, including establishing the right organisational structures, hardwiring revenue growth processes and—critically—building and maintaining these capabilities at scale.  Organisations that invest in capability building are 2.4 times more likely to capture and sustain value. Suppliers cannot be successful at RGM unless it is a skill set that is leveraged right across the organisation.     From what we have seen, the most successful FMCG businesses have found a way to ensure that RGM skills are well understood and utilised across multiple functions. We have a range of RGM capability solutions including our work across pricing and trade terms which have enabled clients to build and execute their plans with great commercial success. __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅  

⏯ In todays video Bernhard Wessels explores the first theme in our '5 themes for success in 2025' series ⏯ ✅Growth is hard to find - finding levers for growth outside of price✅ In 2023 the consumer products sector enjoyed a year of tremendous growth, with retail sales value (RSV) for the industry globally rising by close to 10% year over year. That surge, which has driven profitability even when inflation has driven up costs in supply chains, is nearly double the 10-year average global growth rate. These results are built on shaky ground with three quarters of it likely due to price increases, rather than volume gains, showing just how little consumer-oriented growth has happened. We’re helping our clients to find growth through our Category Leadership Framework, launched in 2024 to wide acclaim with suppliers, and we can help you embed some of these category leadership principles in your business to secure long term growth. We are also working with clients on several of the RGM levers such as strategic pricing, or trade terms structures with meaningful business building aspects, or by looking at mix management to find mutual opportunities, optimising promotions to drive the “4 mores”, with the aim of finding profitable gains. __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅

We're thrilled to share a client success story that highlights the power of tailored workshops in uniting and transforming the capabilities of teams across borders. In this case study, we partnered with a leading FMCG organisation to implement negotiation workshops for their European teams. Providing them with a consistent approach and universal negotiation language. The results? An impressive £2 million in new business generated as a direct outcome of our workshops! 💼💰 Curious to learn more about how a strategic approach to training can lead to significant business growth? Read the full case study and discover the key insights that made this transformation possible! ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅ #CaseStudy #NegotiationSuccess #TeamTraining #BusinessGrowth #TNG

🌟 Client Testimonial 🌟 We recently had the pleasure of working with a client who made the switch from a training provider who only works in the field of negotiation to TNG. Our comprehensive and modern approach equips teams with the tools they need for every stage of the commercial conversation. Ready to elevate your team's skills? Let’s chat! _______________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅ #ClientTestimonial #Training #Collaboration #CommercialExcellence #TNG

2024 has been a tough year for growth with reduced volumes in most areas as well as pricing pressures and new financial asks from retailers. Over the coming weeks we will be discussing our 5 themes for success in 2025. In today's video Bernhard Wessels introduces the 5 themes: 🔍Where to find growth - levers outside of price ⚽Making RGM a team sport 📊AI and data management 🤝Cross functional sales teams ⛽Fuelling engine 2 ______________________________________________________________ ✔️✔️Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✔️✔️

🔑 Unlocking your organisations potential through skill sharing! 🔑 After every TNG workshop we encourage the delegates to share their new found skills and certificates on LinkedIn, but why? Well, selfishly its great for spreading the word about how great our workshops are, it's also great for your employer branding and commercial outcomes. 💡Enhanced innovation: When team members share fresh ideas and skills, it sparks creativity and drives innovation across projects. 💪 Stronger team collaboration: Sharing knowledge fosters a collaborative environment, breaking down silos and encouraging teamwork 🎉Increased employee engagement: Empowering employees to showcase their growth boosts morale and demonstrates that you value their development. 🧑🏫Attracting talent: A culture of learning and skill sharing positions your company as a desirable place to work, helping to attract and retain top talent. ♾Continuous improvement: Regularly sharing new skills encourages a mindset of continuous improvement, keeping your team agile and adaptable in a fast moving environment. Help us to support your teams in their growth journeys and elevate your collective expertise by ensuring that they celebrate their workshop completion on LinkedIn! 🚀💼 __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅ #SkillSharing #TeamGrowth #Innovation #EmployeeEngagement

📆Is your 2025 calendar looking busy already? Here's another date for your diary.📆 Our VP of Sales, Stephanie Green will be hosting a panel discussion on "what great supplier collaboration looks like" at the D26 event on January 21st. Join Steph as she explores how collaborative partnerships drive success and innovation in our industry, something we're passionate about at TNG - we never work with grocery retailers but our approach is centred around collaboration and joint value creation. Plus, mention Steph when booking your ticket and do your bit towards supporting MAG (Mines Advisory Group). __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅ #SupplierCollaboration #TNG #MinesAdvisoryGroup

👨✈️ Exciting times in Milan! It's great to see our CCO Mark Grice visiting the #TNG team in Italy. Their local market knowledge and decades of FMCG experience has been making all the difference to our supplier clients this year. Together, we’re turning commercial challenges into opportunities! 💼💪 #TeamWork #CommercialExcellence #MilanMoments __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅

🌟 Client Testimonial! 🌟 We love hearing how our partnerships make a difference! 🤝✨ 👀 Read this testimonial from one of our supplier clients who experienced a remarkable transformation after partnering with TNG. Their insights highlight the power of collaboration and the ability to take the smarts and apply them to the real world. 👇 #ClientSuccess #TNGTransformations __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅