Ukie

Ukie

Computer Games

London, England 13,331 followers

Trade body for UK games and interactive entertainment sector. Supercharging the future of games in the UK.

About us

Ukie is trade association that represents the UK games and interactive entertainment industry. We represent over 2,000 games businesses to support 73,000 jobs across the UK. Our mission is to supercharge the future of the UK video games and interactive entertainment industry. We represent 700 businesses working across the UK, including game developers, publishers, platforms and service providers. It supports companies through business support programmes, political engagement, speaking with the media on behalf of the sector and running education initiatives to boost the industry talent pipeline.   We also delivers Digital Schoolhouse. The not-for-profit Digital Schoolhouse programme, together with Nintendo UK, uses play-based learning to engage the next generation of pupils and teachers with the Computing curriculum. Digital Schoolhouse is backed by the video games industry and government.  We also power key industry campaigns such as Ask About Games and #RaiseTheGame.

Industry
Computer Games
Company size
11-50 employees
Headquarters
London, England
Type
Nonprofit
Founded
1989
Specialties
Events, Policy, Campaigning, Lobbying, Research, and Education

Locations

  • Primary

    Blackbull Yard

    18a, 24 - 28 Hatton Wall

    London, England EC1N 8JH, GB

    Get directions

Employees at Ukie

Updates

  • View organization page for Ukie, graphic

    13,331 followers

    With the Autumn Budget around the corner, we're calling on the Government to become an ally and supercharge the future of the UK games industry. From empowering talent to energising businesses through an environment that stimulates growth - a strong commitment from Government can supercharge the sector, driving growth, jobs, and global competitiveness. It’s time to invest in the UK games industry and realise its economic and cultural impact. https://zurl.co/8Qv6 #UkieSupercharged #HMT #AutumnBudget

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  • View organization page for Ukie, graphic

    13,331 followers

    We had a fantastic experience at EGX Comic Con, engaging with parents and families to discuss how to safely navigate the world of video games. It was inspiring to see so many people interested in learning about parental controls, PEGI ratings, and other tools that support positive interactions with video games. A big thank you to everyone who participated in our educational activities - who doesn't love a game of higher or lower! For those who couldn’t join us, we encourage you to visit our website for resources to help families make informed decisions about video games at home. Get involved and stay connected by following us on Instagram at @AskAboutGames for more tips and updates! www.askaboutgames.com #AskAboutGames #FamilySafety #VideoGames #ParentalControls #PEGIRatings #EGX

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  • Ukie reposted this

    View profile for Nick Poole OBE, graphic

    Chief Executive of Ukie, the trade body for the UK video game and interactive entertainment industry.

    I was pleased to be able to attend the Goodbody Annual Video Game Event today and to hear some fantastic speakers including María Sayans (ustwo games), Nick Button-Brown, Kristian Segerstrale (Super Evil Mega Corp), Patrick O'Luanaigh (nDreams) and Dylan Collins (superstar CEO and Founder) share their view on the current state of the UK video games industry, very ably hosted by Goodbody's own Patrick O'Donnell. The discussions were fascinating, covering developments in game publishing and distribution, new business models and the M&A landscape for games companies. The overall theme of the event was "Returning to growth?" and there seemed to be a fairly universal take that both the optimistic and pessimistic view of the industry are likely to be true to some extent at the same time. The pessimistic view focused on the challenges of layoffs and the slowdown of investment. The optimistic take was that while these things are undoubtedly true and painful, the UK remains an exciting investment proposition. There was a really interesting theme around the future of gaming being in the hands of younger players who may not self-identity as "gamers" any more than any of us would identify as "TV watchers". They play games as part of their media consumption rather than it being a core part of who they are. There's a marked difference between how industry people talk about games and how younger gamers see them in their lives. There was also an interesting discussion about the rise and rise of UGC and what it means for the wider industry. One speaker took the view that the next big thing might well emerge from a community-built game on a platform like Roblox or Discord. The most powerful comment for me was the speaker who said that "game tech will be the future of tech in pretty much every sector". Starting in TV and film production, we already see game engines playing a major role, but it is exciting to think that tech pioneered by the games industry is also finding it's way into everything from education to health, architecture to opera. All-in-all, a really valuable event that was both clear-eyed about the present and hugely ambitious about the future. Great stuff!

    • Photograph of the first panel session at the Goodbody Annual Video Games Event
  • View organization page for Ukie, graphic

    13,331 followers

    🎮 AskAboutGames is heading to EGX 2024! 🎉 Tomorrow we’ll be in the Family Gaming Area, where we’ll be answering your questions about all things video games – from age ratings to screen time and beyond! 👾 Whether you're a parent, carer, or a player, come by and chat with us about how to make the most of your family’s video games experience. Our team is here to help you navigate the world of video games with confidence. 📍 Find us at EGX, ExCeL London tomorrow through to Sunday. #EGX2024 #AskAboutGames #VideoGames #Ukie

    Home - Ask About Games

    Home - Ask About Games

    askaboutgames.com

  • View organization page for Ukie, graphic

    13,331 followers

    Video games are shaping the future of education 🎓 As the BBC highlights, students today aren’t just playing games – they’re designing, coding, and learning through them - and in this case, even for Nintendo! From creating their own video games to using game mechanics to solve real-world problems, the power of interactive learning is transforming classrooms. At Ukie, we’re proud to be part of this transformation through our Digital Schoolhouse programme, where students dive into coding, computational thinking, and creativity – all while having fun. By turning play into a learning tool, we’re equipping young people with vital STEAM skills like problem-solving, collaboration, and innovation, which are crucial for tomorrow’s jobs. We’re committed to building a future where gaming is at the heart of education and empowering the next generation of talent. #FutureOfEducation #DigitalCreativity #STEAM #Supercharged https://zurl.co/pIAG

    Cambridge college students to develop games for Nintendo Switch

    Cambridge college students to develop games for Nintendo Switch

    bbc.co.uk

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