UKOM reposted this
Great event hosted by the YouTube team at the YouTube Festival in London on 15th October. Partnering with Ipsos iris, the UKOM endorsed online audience measurement solution, to show reach of YouTube across smartphones, tablets and PCs – and the incremental reach of CTV via Ipsos custom YouTube CTV measurement. Particularly interesting talk from marketing guru Mark Ritson who demonstrated that YouTube is the platform that delivers for both long-term brand impact and short-term campaign objectives #youtube #google #ipsosiris #ipsos #UKOM