We Are Collider

Beauty brand REFY activates at Paris Fashion Week ☕🇫🇷 At #PFW2024, REFY elevated its presence with the REFY Café, a well-timed activation that seamlessly combined lifestyle and beauty. Taking inspiration from classic Parisian culture, REFY created a café-inspired experience that stood apart from your typical beauty product showcase. Known for its minimalist, high-performance products, particularly for the brows, skin, and lips, REFY’s clean, effortless aesthetic was perfectly reflected in the café setting. The concept truly spoke for itself. Guests enjoyed REFY-branded coffee, got exclusive sneak peeks at new products, and left stacked with free samples all while soaking in the brand’s minimalist, accessible philosophy. This clever homage to Parisian café culture helped the activation feel authentically local but also deepened the connection between the brand and its audience. 💄 What makes this concept work so well? It’s all about experiential marketing, creating those emotional connections that turn customers into long-term advocates. The REFY Café offered a relaxed, community-focused space where visitors could engage with the brand, seamlessly blending into their everyday lifestyle. Strategically aligned with Paris Fashion Week, REFY tapped into the high-energy atmosphere of the event, drawing in fashion-forward crowds. The result? Attendees left with a lasting impression of the brand’s ethos and values, proving the true impact of experiential marketing. 💡 We’re loving what we’re seeing from beauty brands like REFY using the spotlight of major events like Paris Fashion Week to amplify their experiential marketing. Timing that ensures maximum visibility and impact, done just right. Shall we call this smart marketing with a perfectly timed caffeine boost? ⏰ Source: @jesshunt02 TikTok We Are Collider x #ExperientialMarketing #ParisFashionWeek #REFY #REFYCafé #Beauty #BehaviouralScience #Emotion #MandM

Unpacking our Approach to Experiential: Magic ✨ At the We Are Collider HQ , we’ve conducted original research to answer a key question: What is the behavioural science that makes experience marketing successful? 🤔 Through our findings, we’ve developed the MARVELS™ framework — a set of seven behavioural science levers that drive success. Over the coming weeks, we’ll explore each one in detail, starting with M: Magic. Magic represents the unique, emotional aspect of an experience that makes it stand out and stay memorable. Grounded in Maslow’s concept of peak experiences, Magic taps into emotionally intense moments, creating vivid, detailed, and long-lasting “flash-bulb” memories. 🧠✨ Emotional events are better remembered than neutral ones, and it’s these moments that set an experience apart from the ordinary. In our analysis, Magic emerged as the most predictive factor for successful experience outcomes. Its spell can be broken down into three core components: Senses 👀, Self 🧍♂️, and Story 📖. More on those another time… In essence, Magic is about creating emotional connections that elevate an experience beyond the everyday. Stay tuned as we continue to explore the MARVELS™ framework and how these behavioural insights shape powerful, memorable campaigns. See Magic in action HERE! https://lnkd.in/d7m86kd5 We Are Collider x #ExperienceMarketing #BehaviouralScience #Emotion #MandM #ExperientialMarketing #Creatives

We’re proud to have collaborated on the 3rd edition of Red Bull Golden Letters, supporting this incredible Tekken event! 🎮🔥 From global talent like Arslan Ash & Anakin, to exclusive moments with the game's directors, it was an unforgettable experience. Huge thanks to Red Bull and everyone involved in making this event such a success, including our amazing team at We Are Collider! We Are Collider x #Gaming #RedBullGoldenLetters #BrandExperience #Culture #Innovation #ExperienceDesign #ExperientialMarketing

We’re excited to announce the launch of the brand new website for our sibling agency, Seven-Communications! A huge well done to the entire team, the site looks absolutely amazing! 🙌🎉 For those who aren’t familiar, SEVEN COMMUNICATIONS is a creative communications agency that specialises in helping brands get noticed. Their innovative approach and solutions ensure that brands become more culturally intelligent and, in turn, more relevant in today’s fast-paced world. 🌍 If you’re interested in learning more about how they can help your brand get noticed, feel free to get in touch. In the meantime, check out their new website HERE: https://lnkd.in/e6amrNi9 💻 #SevenCommunications #CreativeAgency #BrandStrategy #Communications

It’s always a real boost for the team when they get glowing feedback on all the hard work they put in. ✨ 💬   Some fantastic feedback from one of our much-loved retail clients, Waitrose, on the relaunch event of their premium Waitrose No.1 range last week:   “I was actually a bit lost for words.” “…perhaps the new bar for one of our events.”   It was a privilege to partner with Waitrose & Partners to bring their vision to life, and the results have been beyond rewarding. From the immersive experience to the stunning visuals, it was a true reflection of Waitrose's commitment to excellence which we all know and love.    To top it off, our work even got a special mention by Chris Evans on his Breakfast Show! 🙌   A huge thanks to the Waitrose team for the trust and continued opportunity to collaborate on exciting projects like this one. We couldn’t be prouder of the outcome.   We Are Collider x   #Waitrose #Creativity #BrandExperience #Culture #Innovation #ExperienceDesign #ExperientialMarketing #WaitroseNo1Relaunch

Is it too soon to talk about Christmas? Apparently not! 🎄📞 While we can’t believe the festive chatter has already started, Spotify is fully embracing the early holiday vibes with a clever phone booth activation outside office locations across London, including an AI DJ. 🧑🎄 What’s the deal? They’ve transformed London’s iconic red phone booths into miniature winter wonderlands, placed strategically outside various office locations. 🇬🇧Step inside, and you’re whisked away by carefully-curated Christmas playlists, all designed to remind brands why it’s never too early to start their festive ads. 🎶✨ The “Q4 is calling” activation comes right on time, as research from Spotify reveals that a quarter of UK users start their Christmas shopping in October! [Campaign] Marketers were invited to step into a festive, snow-covered, green phone booth, greeted by the sound of a ringing phone. Inside, they could press any key to unlock insights and advice on festive media strategies from Spotify’s AI DJ, Xavier “X” Jernigan. And as a sweet send-off, each visitor was treated to a little gift of sweet treats on their way out. 🍬 Timing really is everything, and Spotify nailed it with their first out-of-home campaign in the UK, showing how well-timed music can turn a simple message into a memorable, resonant experience. Visitors to the booth get to enjoy the music while learning how seasonal tunes can elevate any ad campaign, especially when timed juuust right. Don’t let the festive spirit go to voicemail! Sorry, we couldn’t help the cringe… 📞 Source: Campaign We Are Collider x #Storytelling #Creativity #BrandExperience #Culture #Innovation #ExperienceDesign #ExperientialMarketing

We’re thrilled to announce that We Are Collider has been recognised in the Top 100 Agencies for 2024 by Eventex! 🎉 From Eventex: “Eventex Awards, the world’s leading awards for events and experience marketing, is proud to announce The top 100 agencies and event organisers for 2024. The annual Eventex index recognizes consistent excellence in the events and experience marketing industry, demonstrated over a 3-year period. This achievement celebrates our commitment to creative excellence in the world of experiential marketing. On top of that, as proud members of the 27Names network, we’re excited that the network also ranked 2nd worldwide in the Agency Network category. Just over a year ago, We Are Collider joined 27Names, a network of Europe’s top independent live-experience agencies. The collaboration has been a fantastic opportunity for us to connect, learn, and grow alongside the best in the industry. 🤝💡 A massive thank you to our talented team for all their hard work and dedication, this recognition is all thanks to you! Looking forward to more growth and milestones ahead. 🌍 Source: 27 Names, Eventex We Are Collider x #BrandBuilding #Storytelling #BrandIdentity #Creativity #BrandExperience #ExperientialMarketing #Events #Network #Eventex2024

Brands are spending big on immersive experiences! 💡 The numbers don’t lie, experiential marketing is having its moment, and it’s only getting bigger. With brands shifting focus from traditional advertising to memorable, immersive experiences, experiential spend is on the rise [IPA Bellwether Report, lbbonline]. But why? 📈 In a world where consumers crave connection, it’s not enough to tell people about your brand, you need to make them feel it. That’s where experiential marketing comes in. It’s the secret sauce for creating real, emotional connections that build loyalty and drive engagement. At We Are Collider, we’re seeing this shift firsthand. More brands than ever are recognising the value of creative, sensory-driven experiences that go beyond just selling a product or service. The result? Increased brand loyalty, higher ROI, and audiences who leave saying, “That was unforgettable.” ✨ #Storytelling #BehaviouralScience #Emotion #ExperientialMarketing #BrandExperience #MarketingTrends

We’re excited to announce that our latest integrated campaign with L’Oréal has officially gone live! 🎉💄 This has been a fun and rewarding project for the whole team, working with L'Oréal to create an unforgettable experiential experience that really speaks to beauty lovers. The campaign, designed to promote L’Oréal-owned brand Urban Decay Cosmetics’ new self-setting, waterproof foundation, is rolling out in three key phases. First up, we’ve launched eye-catching CGI teasers of hot air balloons carrying Face Bond, drifting across social media and sparking some well-deserved curiosity. Why just fly under the radar when you can fly (literally) across the Atlantic? 🌍 Next, we’re playing the ultimate beauty trick. Hundreds of influencers are receiving what looks like a sleek beauty magazine, but flip through those pages and they’ll find Face Bond boxes and shade-matching swatches cleverly disguised within. 📖 The third phase, which launched over the weekend, brings interactive billboards to London, Manchester, and Birmingham. The base of each billboard is stocked with real bottles of Face Bond. Visitors can get shade-matched by a pro makeup artist on-site and leave with a product sample and QR code for super-easy online shopping. Talk about a win-win. ✨ Tracy Sorgiovanni our Managing Director, said, “We’ve really enjoyed being able to integrate a campaign by elevating three different media channels beyond the norm. 📢 We’ve been featured in Campaign! Check out more further details HERE: https://lnkd.in/eXSvece7 We Are Collider x #Storytelling #Creativity #BrandExperience #Culture #Innovation #ExperienceDesign #ExperientialMarketing #Loreal #UrbanDecay

Five Years of Growth, Innovation, and Ambition with Tracy Sorgiovanni 🎊   Tracy Sorgiovanni, Managing Director at We Are Collider, has put in a real stint. Half a decade leading our award-winning agency through some of the toughest years the industry has seen. In this wide-ranging interview, Tracy reflects on the company's evolution, the unique strengths that set us apart, and her aspirations for where we might go next. Here’s some highlights…   💡 “We’re picky with who and what we work on, and we only want to work on the projects where we can actually add value.”   🌍 “Last year, 80% of our work was delivered outside of the UK which is a trend I want to look at more closely.”   📈 ”My real aspiration is to give my competition the jitters. I want them to see us on a pitch list and get nervous.”   A heartfelt thank you to Tracy for her dedication and inspiring leadership. Click HERE to read the full interview: https://lnkd.in/eGPqpFUt   #Innovation #ThoughtLeadership #Creatives #ExperientialMarketing #BrandExperience #CreativeStrategy