We Are Rival

Is AI coming for our marketing jobs? 🤖 It’s been over 700 days since OpenAI’s ChatGPT entered our lives, sparking excitement—and a bit of fear—among marketers everywhere. Like many, we wondered: “Will AI take my job?” 🤨 In our latest article, written by Shail Shah, we dive into this pressing question, sharing first-hand experiences of using AI in day-to-day marketing tasks. Most of the commentary on AI in Marketing is from people who don’t really use AI. Shail’s had a paid subscription of ChatGPT and a bunch of other tools for almost 2 years now, so who better to ask about AI than him? From the first burst of excitement that we all had, to the fear of losing our jobs, to now not being able to work without it, this article explores: - Why AI isn’t a threat to marketing jobs but a powerful tool 💡 - How AI 'thinks' and why it can’t replicate human creativity 🧠 - Real-world examples of integrating AI into marketing strategies 🚀 - Pro tips on leveraging AI without losing the human touch 🤝 At its core, marketing is about connecting with people on a personal and emotional level—something AI hasn’t mastered yet. So, how can we harness AI to improve our work, rather than fear it? Read the full article to find out! 👇 https://lnkd.in/d-pPma9C 🔗 #Marketing #AI #MarketingInsights #AIMarketing #Branding

Are marketers getting lost in a sea of data? 🌊 The future of marketing isn't just about collecting data—it's about making sense of it. A great example of a company that’s tackling this challenge head-on is mParticle. mParticle has become a market leader in customer data management, helping businesses unify and activate their data to drive better marketing outcomes. But how exactly have they navigated through the evolving data privacy laws, third-party cookie depreciation, and evolving consumer expectations? This week, Jenna Cummings sat down with Michael Katz, the CEO of mParticle, to break down the strategies he's used to grow mParticle and assist numerous other companies in optimizing their customer data over the years. We discussed: ✅ 1 - First-Party Data Foundation: Why building it is crucial in today's privacy-focused world ✅ 2 - From Access to Execution: How the shift is impacting marketers globally ✅ 3 - Leveraging AI with Transparency: The importance of explainable AI in data analytics ✅ 4 - Collaboration Between Teams: How marketing and IT can work together effectively For more insights on navigating the future of customer data and marketing technology, listen to our entire conversation with Michael from the links below 👇 🎙️ Listen on Apple Podcasts: https://lnkd.in/dTV-_HC8 🎧 Listen on Spotify: https://lnkd.in/d2DCDrix 📺 Watch on YouTube: https://lnkd.in/dZd9aHPe #CustomerData #MarketingTechnology #FirstPartyData #AIinMarketing #DataIntelligence

We’re so thrilled to extend our relationship with Duckfeet USA and begin our work with the iconic outdoors brand, Craghoppers USA! Craghoppers have been to the top of Everest so we look forward to supporting Rust & Salt in their development and roll-out of the Craghoppers brand across the USA!

Another incredible Rival Roundtable last night in London. A fascinating, private conversation with some of the best marketing minds in the game about what it means to be a true challenger brand and how you sustain a challenger position. If you're a CMO and want to attend, reach out to us to reserve your seat for the next one. Anna Kingsley Shan Beerstecher Alex Johnston Camilla Ellerton Nik Keane Charlotte Rand Dean Aragón Kendra R. Helen Saxton Eric Fulwiler Jenna Cummings Lance Koenig Cecelia S. Parrish Yuri Carvalho Viren Samani

🎉 What a Night! 🎉 Last night, we had an incredible time connecting with some of London’s top senior marketers and CMOs. Thank you to everyone who joined us—it was a full house! 🙌 Claudia Winter from Blank Street did not disappoint, sharing her insights into building a brand that stands out in a competitive market. From actionable takeaways on brand activations to real-world stories of success (and a few laughs along the way!), it was a session packed with valuable advice. For those who couldn’t make it, here’s a peek into what you missed 📸👇 Stay tuned for more upcoming events focussed on highlighting the brands of today which are true challengers!

So pleased to welcome Cecelia S. Parrish to Rival. She joins our growing Strategy team and brings a wealth of experience previously working with brands like Oreo, Ritz, Netflix & Google. Join us in welcoming her to the team!

Tomorrow we're hosting an incredible event for senior marketers & CMO's in London. Join us to hear from Claudia Winter, Marketing Director at Blank Street. She'll be spilling the tea (or coffee or matcha) about how they continuously create standout activations and build a brand that truly resonates in a competitive market. This is a must-attend event for senior marketers looking to gain actionable insights. We just opened up 10 more spots! Sign up here: https://lu.ma/ip6ichbb Feel free to tag any marketers who would be interested!

As our paid media team continues to deliver exceptional standards for clients, we're excited to welcome Grant Frost to the growing team! Grant brings a wealth of knowledge and passion for finding data-driven solutions for paid media. Welcome to the team!

How is BOXRAW building the next British athleisure super brand? By focusing on authenticity, community-building, and compelling storytelling they are absolutely dominating the space. In terms of accolades, in 2022, they received the Queen’s Award for International Trade. Why? Because they grew their overseas sales by 335% over just three years! 📈 Not just this, they were also featured in Creed 3, without ever paying a sponsorship fee! Today, Ben Amanna, the CEO of BOXRAW joins us on Scratch to discuss his challenger playbook including:  ✅ 1 - Authenticity: How staying true to your brand’s core values builds loyalty  ✅ 2 - Community Building: The business impact of community initiatives like Sprint Club and Sparring Club  ✅ 3 - Content Strategy: Why brands should focus on compelling storytelling without overcomplicating the process  ✅ 4 - Navigating Challenges: Overcoming setbacks while staying focused on the vision Comment what you think #5 could be, and listen to our entire conversation with Ben from the links in the comments below 👇 #Boxraw #CommunityBuilding #BrandAuthenticity #ContentStrategy #LifestyleBranding

How did Paddle build a $1.4Bn brand-led B2B business in just 11 years? 🚀 We sat down with Andrew Davies the CMO of Paddle (the folks who provide the financial plumbing to the biggest software businesses around), to discuss the strategies & tactics behind their explosive growth 📈 . Which strategy do you believe is most crucial for B2B brand-building? Share your thoughts below! 💭 Catch our full conversation with Andrew on your favorite podcast platform or YouTube from the links below👇