WePlay

We’re thrilled to announce that WePlay has officially joined forces with rEvolution, a global leader in sports marketing. This is an important step in broadening our reach and capabilities, enabling us to deepen our connections with brands, fans, and rights holders across the globe. Full story in the comments.

Last week, the STWS - Sports Tech World Series focused on sharing knowledge about new tech and innovative systems disrupting the industry. Why should this interest you? The answer lies in the ongoing conversation around modernising fan engagement models. The convergence of sports and streaming is reshaping how fans access and experience live events. In the past, fans would primarily watch a single stream or attend in person, but the rise of digital platforms has fragmented audiences. So, what’s changed? 💡 Streaming a live event is no longer just about a single service; it now includes highlights and post-event content that bolster flagship platforms. 💻 Beyond the event itself, initiatives now focus on social and recreational drivers, such as fantasy sports features. 📈 Live streaming remains crucial, complemented by the monetisation of ad spaces, partnerships, and an end-to-end approach that enhances audience growth. Want to learn more about why sports organisations like the National Football League (NFL) and LFP - Ligue de Football Professionnel are investing in their own streaming services? Hear from our Global Head of Business Development, Kenny Ager, and other organisations here: https://lnkd.in/eat_wkzj Or better yet, let’s chat about how we can boost your data-driven monetisation results – hello@weplay.co

Some BTS from European Club Association (ECA)'s biggest GA in Athens! 🙌 And a shameless plug for just some of the fun stuff we got up to😉: ❓Guess the Club https://lnkd.in/eTs-qsNp https://lnkd.in/e-C2JvfD ⚽ Guess the Player https://lnkd.in/e97esFQu 📽 Behind the scenes with the CBS crew https://lnkd.in/euTExAdr 👀 Spot the football legend https://lnkd.in/eD2cPBip WePlay 🤳 #HeartofFootball #SportsMarketing #SportsIndustry

Our team in Lithuania have raised the bar on our pizza. We wish Gabrielė Jučienė every success in the future in her new endeavour. It has been a pleasure to watch you grow. Thanks for all your hard work and support. 📈

It's been a busy few weeks, and some of our team took the time today to take a break and grab a well-deserved pizza lunch. There's always time for pizza with our Players! 🍕

Following our discussion with Head of Client Services and Women’s Lead, Sharon Bennett, we’ve built on WePlay’s Purpose Framework to measure the impact of Women’s Sport ideation and messaging at Leaders in Sport Week. Here’s what we took away from the experts: 𝟭. 𝗗𝗼𝗲𝘀 𝗶𝘁 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝘁𝗵𝗲 𝗶𝘀𝘀𝘂𝗲? Women’s sport is booming, but value hasn’t always been attributed the way it is now. Colin Neville of The Raine Group believes this is affiliated with growing interest, a showcasing of talent and huge spending potential. 𝟮. 𝗔𝗿𝗲 𝘃𝗮𝗹𝘂𝗲𝘀 𝘁𝗿𝘂𝗹𝘆 𝗮𝗹𝗶𝗴𝗻𝗲𝗱? Brady Stewart, CEO of Bay FC alluded to this – echoing that Women’s Football cannot be diluted to fit the current shape of the game. Bay FC’s sponsors have aligned value with opportunity, unlocking commercial power and breaking barriers to new sporting heights. 𝟯. 𝗜𝘀 𝘁𝗵𝗲𝗿𝗲 𝗮𝗻 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿𝘀 𝗮𝗻𝗱 𝗱𝗲𝘀𝗶𝗿𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀? With Women’s Football still in its infancy Nikki Doucet CEO of the Women's Professional Leagues noted we’re still getting to know our audience, with more growth needed in diverse media engagement to truly connect with core fans. 𝟰. 𝗜𝘀 𝘁𝗵𝗲𝗿𝗲 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁? We utilise the knowledge and experience of those directly involved in Women’s Sport. Li Li Leung (CEO) echoed this with the narrative that Simone Biles has written for USA Gymnastics. Her ability to share insights on more than just sport has humanised the trajectory of athletes in the space. 𝟱. 𝗪𝗶𝗹𝗹 𝘁𝗵𝗶𝘀 𝗺𝗮𝗸𝗲 𝗮 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗶𝗺𝗽𝗮𝗰𝘁? Absolutely. As Diane Gotua, former SVP and Global Head of Strategy at Fanatics believes, investment can create a ripple effect benefiting local communities at a foundation level upwards. However, it takes commitment to a mindset. 𝗧𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻? Investing in the value of conversation around change, in athletes and the untapped potential of an audience but fundamentally monetary improvement of the foundational structure. #LeadersWeek #LeadersInSport #SportsMarketing

It’s been a week since our all-star team of Jack Flannigan, Gina Sparks, and Francesco Dessabo hit Athens, ready to make an impact at one of the football industry’s biggest events. Leading communications and social media at the European Club Association (ECA) General Assembly, they delivered in style.  🏆𝗘𝗖𝗔 𝗔𝘄𝗮𝗿𝗱𝘀 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: We were the first to break the news on the 23/24 ECA Award winners, including giants like FC Bayern München and Liverpool Football Club. 🎥𝗦𝘁𝗮𝗿 𝗣𝗼𝘄𝗲𝗿 𝗔𝗹𝗹 𝗔𝗿𝗼𝘂𝗻𝗱: Our team didn’t just witness the action; they were in the thick of it! Filming alongside CBS Sports Golazo’s crew - including Kate Scott, Thierry Henry, Jamie Carragher, and Micah Richards - was a true “pinch-me” moment. ⚽𝗛𝗶𝘀𝘁𝗼𝗿𝗶𝗰 𝗠𝗼𝗺𝗲𝗻𝘁𝘀: We captured the historic extension of the UEFA-ECA agreement through 2033, a game-changer for European football. And for our Arsenal-loving Jack, meeting Arsène Wenger was the ultimate highlight! We can’t wait for more unforgettable moments next year!

Today’s the day. Leaders in Sport is officially happening right now. Not there? Here at WePlay, we’re connecting you with the event's big themes, so you don’t have major FOMO. We’re putting the spotlight on our Head of Client Services and Women’s Sport Lead Sharon Bennett. It only seemed right with her wealth and breadth of experience that we tackled the theme that affects business the most. Purpose and most importantly to our clients and results, people. We asked Sharon what the challenges are when it comes to helping our clients understand their ‘why’: “The pace of change is one of the main challenges. We advise our clients to test and learn, particularly when considering digital strategies and platforms. Staying ahead involves continuous research, engagement with our platform partners via business reviews, and knowledge sharing as a team.” A specific value to tackle those changes? “Flexibility, agile working practices across teams and innovation are key to anticipating changes and delivering effective, impactful campaigns.” We are an agency that responds to change with promptness without sacrificing quality. Read more here:https://lnkd.in/eJqGXkTi Or drop us a line here: hello@weplay.co 👋

Leaders in Sport 𝗪𝗲𝗲𝗸 𝗵𝗮𝘀 𝗮𝗿𝗿𝗶𝘃𝗲𝗱. Here at WePlay, we’re connecting you with the event’s big themes, so you don’t have major FOMO. Our day-to-day work is built on the thoughts of our talented and experienced team who have shared their insights to elevate your industry knowledge. Today we’re joined by WePlay’s Creative Director Andy Hopkinson who defines what it means ‘to get creative’, unpicking the psychology behind culture, collabs and success factors within marketing and branding. We picked the creative brain behind our Asian Tour 'Time to Rise' and Federation Equestre Internationale (FEI) 'Always Believe' campaigns on his opinion of the importance of culture maximisation in sports and branding: “Culture is everything. You can’t market or brand anything without understanding the culture you’re speaking to—or better yet, shaping it. Maximising culture isn’t just important; it’s essential. People want to align with brands that get them, speak their language and reflect their values." How do you reflect these values through creative visuals? It’s about tapping into the undercurrents of what’s happening in the world, in real people’s lives, and using that to create something that matters. Simply, “If you’re not plugged into the pulse of culture, you’re irrelevant.” We are an agency with big thoughts for big creative campaigns. Read more here: https://lnkd.in/enXeNWhK Or… drop us a line here – hello@weplay.co 👋 #LeadersWeek

𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟰 𝗶𝘀 𝗵𝗲𝗿𝗲! Join two of our players, CEO, Luca Massaro and Global Head of Commercial Development, Kenny Ager at the iconic 𝗔𝗹𝗹𝗶𝗮𝗻𝘇 𝗦𝘁𝗮𝗱𝗶𝘂𝗺, 𝗧𝘄𝗶𝗰𝗸𝗲𝗻𝗵𝗮𝗺. Reach out if you're eager to dive into: 👥 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 📈 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 ✅ 𝗥𝗲𝘀𝘂𝗹𝘁𝘀-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 This is your chance to connect with the experts. 𝗕𝗼𝗼𝗸 𝗮 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 with our team directly to explore how we can help you hit your goals. We look forward to seeing you there.