Since Rihanna’s ASL Super Bowl interpreter went viral, more American Sign Language song covers have been trending on social & made their way into culture – yet, British Sign Language (BSL) hasn’t been given as much love. Although it’s been use for hundreds of years, BSL was only legally recognised as a language in 2022. We wanted to lend our voice to the BSL community in an authentic way. Here are our learnings from our #FordBSLCovers campaign, done in partnership with the British Deaf Association and produced by our very own in-house production studio, Wrack.
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