Wolfenden

Get to know our most recent Pick of the Pack and Paid superstar Lauren Quandt 🌟 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗮𝘁 𝗪𝗼𝗹𝗳𝗲𝗻𝗱𝗲𝗻? As a Senior Paid Media Analyst, I manage a range of paid media campaigns which involves creating and implementing strategies across multiple platforms and industries. This consists of utilising channel data and testing to support strategic decisions to align with the client's objectives. 𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯? Being able to work across such a variety of industries where every approach is different. I really enjoy building strong relationships with clients and seeing the success of ongoing optimisations and experiments - it's so rewarding! 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗼𝗽 𝟯 𝗳𝗮𝘃𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗵𝗲𝗿𝗲? 🤝 The team. I have met the most incredible people at Wolfenden which I'm truly grateful for. 🌞 Positivity - I love how every achievement or piece of feedback is recognised and celebrated across the agency. 🐶 Dog Friendly Office - for someone who is dog-obsessed, this is the best thing ever. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝘃𝗶𝗻𝗴 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁?  I recently read about Netflix's collaboration with Mind Charity called 'As Seen On Netflix' - this is an auction allowing you to purchase original and inspired items from popular shows with all proceeds going to Mind. I love this partnership - it's a fun thing to do for fans as well as raising awareness and money for such a good cause! 𝗪𝗵𝗮𝘁'𝘀 𝗮 𝗳𝘂𝗻 𝗳𝗮𝗰𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂 𝘁𝗵𝗮𝘁 𝘄𝗲 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗸𝗻𝗼𝘄? I absolutely love being creative, whether it's painting or designing a room - my camera roll is full of inspiration! I even set up an Instagram account recently to document my interior ideas for our new home 🏡 #AgencyLife #DigitalMarketing #EmployeeAppreciation

Reflecting on a valuable afternoon as a whole team last week 🙌

Thanks to Care Home Professional for featuring Sarah MacLeod's insightful article on the challenges the care home sector faces, and how their digital strategies must evolve as a result. Read the full piece here >> https://lnkd.in/eDq7JJSQ

I know, barely has October started that we're coming to the end of the month and staring Black Friday in the face 😲 Fear not - Lizzy Green has some expert tips to get your PR strategy prepared so you can continue driving coverage throughout silly season: > Start early engagement with journalists > Adjust expectations for this period - metrics could fluctuate, make all stakeholders aware > Be more flexible with mistakes > Make space in your plan for product PR Check out all of the 10 tips in the link in the comments 👇 #BlackFriday #PRstrategy #PRtips

What trends are we seeing on Pinterest for the homeware sector this season? 🏡 Warning: We mention 'Christmas' a few times (it's only 64 days away 😲). #PinterestTrends #Homeware #HomeDecor #DigitalTrends

Last week our team were lucky enough to attend the Prolific North Live event in Manchester 🗣 hearing from expert marketers including James Bagan, Jo Jeffers, Jamie Axford, Carl Hallam, Ross Gylanders, Jayne Andrews and many more 🌟 Our Business Growth Director Felicity Griffiths has summarised the 4 key themes emerging from the day's talks on our blog, including some strong advice for challenger and underdog brands to get ahead of the competition: 1. Be consistent 2. Play the long game 3. Measure what really matters 4. Recognise your strengths as an underdog Check out the full post in the comments below 👇 #digitalstrategy #marketingstrategy #marketingevents #brandstrategy

We're lucky enough to work with a variety of clients in the care industry, ranging from single luxury coastal residences, to some of the UK's largest care providers. This is an industry coming up against two core challenges - regardless of company size - which is causing a major digital shift as we look to the future. 1. Staffing 2. Occupancy Sarah MacLeod delves deeper into these challenges and how care companies can use their digital strategies to tackle them head on. https://lnkd.in/ezFKAn7t

💡 Google now identifies content creators 💡 In a significant development for E-E-A-T, Google is now clearly recognising individuals it identifies as trustworthy and expert in their specialist field, meaning it's more likely their content will be shown in the SERPs. In our latest post, Thomas Corless explains how your business can optimise its content creators, plus what to do when content creators join or leave your business. Take a look >> https://lnkd.in/d6qGmEjD #DigitalMarketing #SEOtips #Google #EEAT

It's getting closer... Black Friday 🛍 does your ecommerce business have a plan for it? There's still time to get your SEO prepared for the high traffic season, check out Thomas Corless's 7 top tips: https://lnkd.in/eDKZhNqP #DigitalMarketing #BlackFriday #ecommerce #SEOtips

Our digital PR team delivering the goods as always 💥