Women In Agencies

If you make videos for a living and don't hate cereal then we'd love to hear from you. Link to apply in comments (no recruiters, sorry recruiters)

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Btw there isn’t some secret code that guarantees if you're an ethnic minority working on a campaign, people will automatically listen to you😐. I wanted to address Heinz's latest controversial advert, but from a slightly different perspective. As a young Black woman who's spent the last five years working in media, advertising, and partnerships, I can absolutely recognise why this ad is problematic for many reasons: - Where is the Black father? - Realistically, many African or Caribbean families wouldn’t serve Heinz pasta sauce at a wedding so it’s not very authentic. - Why not feature a Black family? - Why does everyone give the woman disgusted looks? Plays into black women stereotypes. These are just a few of the concerns people have raised. I’ve also seen a lot of comments saying: “There was clearly no Black or ethnic minority person working on the team for this to have been approved.” While I understand where this statement is coming from, let me tell you for free: One of the biggest cultural shocks I faced entering this industry was often being the only Black woman in the room, whether in my team or in meetings with clients. And yes, I've had to call out moments when campaigns were heading in a direction that would have been instantly canceled by the public. But what many don’t realise is that speaking up can sometimes come with serious consequences. I’ve faced repercussions just for raising concerns. I even once got accused of calling someone racist when all I did was point out that the campaign wouldn’t resonate with the Black community. The reality is, it’s not always about the absence of Black or minority voices in the room—it’s about the lack of safe spaces to speak up without being penalised or labelled as a problem. There have been more than a few times where I’ve felt the weight of having to call things out, and it took a toll on my mental health. Eventually, I told myself that I couldn’t keep carrying that burden alone. So my point is this: I don’t know if there was a black person in that Heinz meeting room. But even if there was it wouldn’t mean the responsibility for a campaign’s failure rests solely on their shoulders. It’s possible they spoke up and were ignored or overruled. There is a larger issue about creating environments where all voices can be heard without fear of backlash. I don’t have all the answers, but I do know that it’s not just about hiring one token person to check a diversity box. True progress comes from actively bringing in diverse voices and ensuring they have the power to contribute meaningfully. Brands should consider partnering with expert agencies that understand and are deeply connected to the communities they aim to reach. This conversation needs to happen more often—we have to move beyond surface-level diversity and focus on genuine inclusion and empowerment. #heinzbeans #heinzsdvert #diveristyinmedia