WUKA

What does WUKA have in common with global brands Lucy & Yak Patagonia VEJA Thought Clothing and ROKA London? We've been featured as one of the "13 Best Sustainable Fashion Brands" in Save the Student 👏 "WUKA's period pants are made from responsibly sourced sustainable materials and start at around £9. Even though you will need to buy a few of them to last you throughout your period (if you want to cut out tampons and pads altogether), the pants last up to two years. Use the code SS15 for 15% off." https://lnkd.in/eRkiC3zC

Menopause Just Got 2.5° Cooler Thanks To Our Latest Innovation Hear from our CEO & Co-Founder, Ruby Raut "Over 40% of WUKA customers are in the perimenopausal to menopausal stage of life and a significant number cite hot flashes as a major cause of disturbed sleep especially as they approached menopause. Our research into these challenges led us to develop a range of sleepwear that directly addresses the cooling needs of menopausal women. Accredited by GenM Official, we’re proud to offer a solution that improves their quality of life by ensuring a good night’s sleep, free from the discomfort of night sweats and overheating.” After years of development, WUKA Freshtech™ Technology helps reduce body temperatures by up to 2.5°C. Exclusively available at wuka.co.uk with 15% OFF for launch. Ends soon. https://lnkd.in/ecTpcJWU

Earlier this week our fantastic team Carla Sydenham & Priya C. were invited to our neighbours down the road at Ocado Retail HQ for the unveiling of a momentous moment in retail - the launch of the BUY WOMEN BUILT aisle - the first of its kind in any major UK supermarket. It was wonderful to see this coalition come to life and to hear first hand from Sahar Hashemi OBE Amisha Mody & Hannah Gibson what this means for female founded businesses. With 51% of people saying they would shop more female-founded brands if it was clearly signposted - this aisle couldn’t be more timely. WUKA is proud to sit alongside 1000s of products from over 130 female founded brands. Bravo Ocado! #retail #fmcg #femalefounder #buywomenbuilt

We are still reeling from this conversation - such a pleasure to be invited on to the Brand Growth Heroes pod to chat all things innovation, hustling and growth! 👊🏽

🎙️#BGH #Podcast Episode LIVE now* 🎙️ In this latest episode of Brand Growth Heroes, Fiona Fitzpatrick chats with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick Ass), to discuss her remarkable story from growing up in Nepal, where menstruation was shrouded in taboo, to creating a brand that is revolutionising period care. Ruby’s background in Environmental Science and her passion for sustainability inspired her to create WUKA, a brand offering sustainable, leak-proof period underwear that is driving positive change in the femtech space. Ruby highlights WUKA’s incredible milestones, from becoming the first-period underwear brand to hit supermarket shelves in the UK to successfully campaigning to remove VAT on these essential products. She opens up about the grit and determination it took to bring her ideas to life, from cleaning toilets at the 2012 Olympics to founding a pioneering company. Here are a few golden nuggets from the conversation: *The power of staying true to your mission and how purpose-driven businesses can fuel innovation and customer loyalty. *Insights on sustainable product development and the role of simplicity in scaling a brand. *Practical advice for entrepreneurs on overcoming challenges, keeping costs down, and focusing on social impact. *Find out more today on how and why Ruby Raut is reshaping the future of period care for millions...at brandgrowthheroes.com, or search for Brand Growth Heroes on your favourite podcast app. Don’t forget to like and subscribe so you never miss an episode! #BrandGrowthHeroes #BGHpodcast #FionaFitz #Podcast #EntrepreneurshipGoals #SuccessStory #BrandGrowth #PodcastInspiration #EntrepreneurialInsights #BusinessGrowth #ChallengerBrands #IndustryLeaders #SuccessStories #NewPodcast #ComingSoon #RubyRaut #DTC #B2B #WUKA

Team WUKA are proud to be official period partners with Inspire Girls Football (IGF) - as part of our strategy to encourage more girls to #TackleAnything on their period! ⚽️⚽️⚽️⚽️ #girlsinsport #womenshealth #partnerships

🎧 Want to hear more about Ruby Raut's WUKA journey from Nepal to the UK and revolutionising period care? Tune in now for an inspiring conversation on breaking taboos and creating positive change. Listen at brandgrowthheroes.com or on your favourite podcast app! 🎙️ #BrandGrowthHeroes #BGHpodcast #FionaFitz #Podcast #EntrepreneurshipGoals #SuccessStory #BrandGrowth #PodcastInspiration #EntrepreneurialInsights #BusinessGrowth #ChallengerBrands #IndustryLeaders #SuccessStories #NewPodcast #RubyRaut #DTC #B2B #WUKA #PeriodCareRevolution #Empowerment #BreakTheTaboo #ListenNow

Thrilled to announce that WombBae, Basketball England and Women in Sport have joined WUKA's Periods Are Not A Penalty campaign, aiming to remove the tax on period sportswear and swimwear. On average, 71% of girls avoid sports and physical activities during their periods. This figure rises to 78% among girls who have dropped out of sports. The burden of managing periods, coupled with the additional cost of specialised sportswear, deters many from staying active. Periods should never hold anyone back from reaching their full potential in sports or life. Let's work together to create a future where periods are not a barrier to participation in sports. If your organisation also shares this vision, contact us at media@wuka.co.uk ✍️ Sign and share our petition now: https://lnkd.in/eUWANmG3

🌟 Exciting News from WUKA! 🌟 We are thrilled to announce that our CEO & Co-Founder, Ruby Raut, has been recognised as one of the Top 20 UK Step Changers 2024! 🚀 This accolade highlights her exceptional leadership and the transformative impact we’re making in menstrual health. A huge thank you to Airwallex for this honour and to everyone who has supported us on this journey. We’re proud of our team’s hard work and commitment to driving innovation and step-change. Check out the full list of remarkable leaders driving step-change in the industry: https://lnkd.in/gtRQnDyK #StepChangers24 #Innovation #Leadership #GlobalGrowth #Airwallex

We’re excited to announce that Gymnastics Northern Ireland and Wen (Women's Environmental Network) are teaming up with WUKA in the Periods Are Not A Penalty campaign, aiming to remove the tax on period sportswear and swimwear. This initiative is about making sports accessible to everyone, regardless of their menstrual cycle. Did you know that by the age of 17-18, 1 in 2 girls have dropped out of sport? Periods should never hold anyone back from reaching their full potential in sports or life. Together, we can break down these barriers and empower the next generation of athletes. That's why we've teamed up with Hannah Miley MBE to call on the government to remove tax on periods sportswear and swimwear. Let’s work together to create a future where periods are just a part of life—not a barrier to participation. If your organisation also shares this vision, contact us at media@wuka.co.uk. ✍️ Sign and share our petition here: https://lnkd.in/eUWANmG3