Yonder Media

🤞 🤞 🤞 🤞 🤞 ahead of the Media Week Awards tonight, we're nominated in the Best Creative & Media Agency Partnership category for our 'Change The Ending' work for Alzheimer's Research UK. Say hi to Emily Paterson if you're heading to the awards 👋 Above+Beyond

Our client Misha Metcalfe spoke to Marketing Week on itsu’s growth as a grocery brand and how they are going beyond restaurant awareness, whilst maintaining a one brand approach. itsu's latest campaign, 'Eat Beautiful', is our first major work for the brand (with creative by Above+Beyond and media by Yonder Media), which marked a change in the strategy for the grocery business. Read Misha's full article here 👉 https://lnkd.in/e8vvMmhj

Our founder Ed Cox has been selected to judge this year's Effie UK Awards as part of the Grand Jury. The Effie's celebrate the most effective marketing in the United Kingdom each year, giving it the chance to shine on a global stage. Ed is looking forward to judging the high standard of marketing excellence – good luck to all the finalists! #effieawardsUK #marketingeffectiveness #awardsjudging

R-AMEN TO THAT 🍜 Our first major work for itsu is NOW LIVE 😍 . Our campaign celebrates itsu [grocery] 's uncompromising commitment to care and craft, to make every itsu experience more beautiful. So whether it’s the fact that 47 gyoza recipes were explored before finding ‘the one’; the fact their noodle cup broths are always paste and never powder, or that their brilliant broth took decades to perfect. The work is running OOH, in regions where despite a decent restaurant awareness, customers don’t yet realise they can also get itsu at home thanks to the supermarket range. Planning & buying by Yonder Media (The Beyond Collective). Read more via our friends at LBBonline - Little Black Book on the link below 👇

This is BIG! Our 'Change the Ending' work for Alzheimer's Research UK is a finalist at this year's Effie Worldwide Awards in the 'Best Media Idea' category 🤞 🤞🤞🤞🤞🤞 Above+Beyond Yonder Media

We’re excited to share our latest collaboration with itsu [grocery] and Immediate Media's Good Food and Olive!   🍜🥢 In July, itsu [grocery] made waves by entering the World Foods category in UK supermarkets – a clear recognition of itsu’s top quality and authentic produce! Now that it’s September, and soups and brothy dishes are on the menu again, we have kicked off a campaign to bring Asian-inspired flavours to kitchens across the UK.   Our mission? 🎯 Boost awareness of itsu's new product range Drive trial by showcasing the convenience and deliciousness of itsu's broths, noodles, and cooking sauces   How are we doing it? 🤔   ▶ We've strategically integrated itsu's products into Good Food's popular mid-week meals section, creating a sponsored collection that speaks directly to busy families and food enthusiasts.   ▶ We've developed native recipes that seamlessly incorporate itsu's new offerings—from comforting Seared Beef Pho to Vibrant Bibimbap and flavourful Teriyaki Udon. These recipes not only highlight the versatility of itsu's products but also provide easy, delicious solutions for Asian-inspired home cooking.   ▶ Our campaign targets two key audiences: Sauce Lovers: Foodies and Asian cuisine enthusiasts who look for that authentic umami flavour Broth & Noodle fans: Families seeking quick, easy recipes and mid-week meal solutions   By collaborating with the UK's largest food media publisher, we're making sure that itsu's World Foods range reaches millions of engaged home cooks at the moment they seek meal inspiration. This partnership emphasises the authenticity of itsu's culinary offerings, with products made from nutritious and thoughtfully sourced ingredients, positioning them as a trusted choice for Asian-inspired cooking.   We can’t wait to see how this campaign helps bring a taste of itsu to dinner tables across the nation! 🥢🍜

Been a Jam Good summer in London… All the work of Peter English and Taran Dhillon supported by our friends at Yonder Media and Above+Beyond 👏🏻👏🏻 #JamShed #ShedHeads #JamGood #Wine

SHORTLISTED 🙌 We are thrilled to have been shortlisted at this year's Media Week Awards in the Best Creative and Media Agency Partnership category for our media work behind 'Change The Ending' - the heartbreaking, animated film for Alzheimer's Research UK. Working with our sister agency Above+Beyond, we ensured that the brilliantly crafted creative would work across our cherry-picked media spots, collaborating closely to maximise results. Good luck to all other nominees - we can't wait to celebrate with everyone on the night!

We teamed up with Jam Shed (Accolade Wines) to transform Kachette in London. Our talented team created an interactive ‘wine wall’ that poured Jam Shed Shiraz over ice, which quickly became a summer favourite among the public. Big thanks to Yonder Media for working with us!  #GlobalStreetArt #PaintedCities 

Life is good when you can get wine from a wall! 🍷 This summer we've been focused on helping our client Accolade Wines and the brand Jam Shed build deeper and more meaningful connections with its target audience by hosting a unique sampling event that encourages people to experience the rich, jammy flavour of Jam Shed, over ice... a serve (and activation) that is unconventional for the wine category but perfect for summer ☀ This came in the form of a mural wall take-over in the heart of Shoreditch, London, a location which indexes highly for Jam Shed's target audience, and carries high footfall to drive reach and awareness. Alongside this, we also utilised influencer activity across social to promote the activation further and drive buzz. This weekend is your last change to get over there and raise a glass, so why not sneak it into your weekend plans? 🙌 Above+Beyond Lee Bofkin Global Street Art