The Beyond Collective

Perhaps it’s time to recognise the killer ingredient in any experience is often human; one person tasked with being helpful to another. (Think going off-grid on a farm for a few days has been playing on my mind 🐔)

I’m now a few months into new professional surroundings, leading Frontier at The Beyond Collective. And, as anyone who’s changed jobs after a long journey elsewhere might recognise, there’s plenty of mental furniture to rearrange along the way in these first weeks. I owe a big thanks to all the people I’ve spoken to in that time, new colleagues and old, clients and friends, who’ve all helped shape things along the way. But the biggest thanks goes to Anna of course. In addition to my job change, we’ve also had the small matter of the arrival of our third child back in November and having someone who’s started and built hugely successful teams in your corner away from work really is a bit of a coup. In marketing, the frontiers of change are all around us and two decades of the upheavals driven by technology and the quest for shareholder value are only set to continue and be joined by more; quickly changing socio-demographics, emerging forms of AI, the reality of climate change and beyond. For me, marketing has a critical role to play in all of these as businesses evolve and seek to thrive with audiences and customers. At Frontier, we want to partner with marketers looking to spark and sustain change in their own organisation. Marketers seeking to build the emergent future of their business, rather than allowing the future be something that simply happens to them. We help their teams better understand those frontiers, define the north stars that can steer through the complexity, and help leaders figure out how to change and grow. Whether it’s defining a strategic north star with the powers to unite teams internally and mobilise the audience, or leaders looking to galvanise their entire organisation around a change story, the fact we’re powered by the Beyond Collective makes a difference. It means our thinking is both grounded and inspired by a creative maker mentality, and that we can make an impact no matter the audience, be they consumers or internal stakeholders. Frontier is a strategy and change consultancy building brands that flourish on the frontiers of change. If any of this resonates with you, please do drop me a note to find out more, whether you're interested in Frontier working with you or if you’re interested in joining our network of partners. I also wrote a little more about this in Raconteur: https://lnkd.in/e47TdVt9

We've got mail! ✏ A very special delivery to Above+Beyond HQ this morning in the form of our D&AD Graphite Pencil 🙌 Our film 'Change The Ending' for Alzheimer's Research UK picked up the award in the Animation - 2D Digital category and it's safe to say we are chuffed 🤩 Kudos to everyone who played a part in bringing this meaningful campaign to life // Yonder Media CollectiveStudios No.8 Wake The Town PASSION PICTURES Tubby Brother Films Lorna Dawson Carolyne Coupel Hannah Reynolds 👏

We are thrilled to continue our partnership with Alzheimer's Research UK in this new phase of their growth journey 🤩

"Perhaps there’s an opportunity for the Olympics to diversify its sponsorship roster and make room for some more brands of all shapes and sizes to take a place on the podium" My take on the Ben Sherman's Team GB Olympics sponsorship and what the future might look like for new brand sponsors. Above+Beyond

How are big brands using the Olympics to reach smaller subcultures? Jonny Ray, MD, discusses how new sports like skateboarding and breakdancing are opportunities to reach niche audiences through passions, whilst building credibility with much bigger grass roots movements. Read it here LBBonline - Little Black Book: https://lnkd.in/ek9htSUk

New Business is a marathon, not a sprint. But what can you do to keep the conversation going with a prospect when it feels like you're in danger of being ghosted? 👻 Oli Richards, CMO, talks about the impact you can have outside the pitch process that might just get you over the line 🙌 https://lnkd.in/ePB8fEEx

8 trophies for Above+Beyond at Creative Circle Awards 🙌

A little post-Cannes palette cleanser? Check out The Grand Indie winners from Worldwide Partners, Inc.'s annual awards. Some amazing stuff from The Beyond Collective, Five by Five Global, Rosbeef!, Coegi, Blink Digital and LG2. #indiework #indieswork https://lnkd.in/gHVFae-p

WE WON! 🏆 No, not England, us! Last night, we took home gold at the Thinkbox TV Planning Awards for our handling of the media behind Alzheimer's Research UK's film 'Change The Ending'. After a fantastic evening celebrating the award with the team, we're delighted to put the trophy pride of place 🙌 Katie Gouskos. Lorna Dawson Above+Beyond No.8 PASSION PICTURES Tubby Brother Films Wake The Town CollectiveStudios